Types of Rhetoric (Aristotle)

Deliberative: persuading someone to do or not do something
Judicial: attempting to obtain a verdict of either guilty or not guilty in a court of law
Demonstrative: speaking positively or negatively about a specific person and persuading others to agree

Types of Proof (Aristotle)

Artless Proof: facts and information
Artistic Proof: character of the speaker, emotions their words provoke, arguments they use

The Five Canons of Rhetoric (Cicero)

Invention: the creation of a solid argument
Arrangement: the organization and structuring of a speech
Style: choosing language and literary techniques
Memory: memorizing a speech
Delivery: the ability to speak well, project, and use body language with specific intent