unit 2 ap econ

# Economics Study Guide

## Production & Costs

1. Total Product (TP): Total output produced.

2. Marginal Product (MP): Additional output from one more unit of input.

- Increasing MP: Initially, due to specialization (e.g., first few workers).

- Decreasing MP: Diminishing returns set in (e.g., after the 4th unit).

3. Cost Curves:

- Average Total Cost (ATC): U-shaped; minimized where MC = ATC.

- Marginal Cost (MC): ΔTC / ΔQ; intersects ATC at its minimum.

- Long-Run Average Cost (LRAC): Envelope of short-run ATC curves.

- Economies of Scale: LRAC decreases as output rises.

- Diseconomies of Scale: LRAC increases due to inefficiencies (e.g., movie theater’s uncontrollable resource like limited parking).

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Consumer Behavior

1. Consumer Surplus: Difference between willingness to pay and actual price.

- Example: Fred’s $20k max for a car → surplus if price < $20k.

- Newspaper Vending Machines: Consumers take one paper because marginal utility of additional papers < price.

2. Utility Maximization:

- Rule: \( \frac{MU_A}{P_A} = \frac{MU_B}{P_B} \).

- Total Utility (TU): Increases if MU > 0; peaks when MU = 0.

3. Income vs. Substitution Effects:

- Income Effect: Price change alters purchasing power.

- Substitution Effect: Consumers switch to cheaper alternatives.

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## Elasticity

1. Price Elasticity of Demand:

- Formula: \( \frac{\%\Delta Q}{\%\Delta P} \).

- Elastic (>1): Flat demand curve (e.g., leisure subway riders).

- Inelastic (<1): Steep curve (e.g., rush-hour subway riders).

- Unit Elastic (=1): Total revenue maximized.

2. Cross-Price Elasticity:

- Substitutes (+): Golf balls vs. tennis balls.

- Complements (-): Golf balls vs. golf shoes.

3. Income Elasticity:

- Normal Goods (>0): Demand rises with income.

- Inferior Goods (<0): Demand falls as income rises.

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## Supply & Demand

1. Demand Curve:

- Linear Curve: Elasticity varies; higher price = more elastic.

- Total Revenue: Peaks at unit elasticity.

2. Supply Curve:

- Elastic: Flat (responsive to price).

- Inelastic: Steep (e.g., perishable goods).

- Perfectly Inelastic: Vertical line (fixed quantity).

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## Costs & Profits

1. Explicit vs. Implicit Costs:

- Explicit: Direct payments (e.g., rent, wages).

- Implicit: Opportunity costs (e.g., chef’s forgone salary).

2. Profit Types:

- Normal Profit: Covers implicit costs (economic profit = 0).

- Economic Profit: Revenue > total costs (including implicit).

3. Accounting vs. Economic Loss:

- Accounting Loss: TR < explicit costs.

- Economic Loss: TR < (explicit + implicit costs).

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## Key Scenarios

1. Oil Pipeline: Doubling circumference triples volume → economies of scale (lower average cost for large firms).

2. Shoe Store:

- Economic Profit: TR > total costs → firms enter market.

- Economic Loss: TR < total costs → firms exit.

3. Movie Theater Diseconomies: Uncontrollable factors like city regulations.

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## Graphs & Calculations

1. MC & ATC: MC intersects ATC at its minimum (U-shaped).

2. Linear Demand Curve: Calculate elasticity between points (e.g., price ↑ from $200→$300, Q ↓ 6→3 → unit elastic).

3. Utility Table: TU increases while MU > 0 (column 1 rises as column 2 stays positive).

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