Operant conditioning (Skinner): behavior is influenced by consequences.
Positive Reinforcement: adding something pleasant to increase behavior (e.g., praise).
Negative Reinforcement: removing something unpleasant to increase behavior (e.g., taking away chores for good grades).
Positive Punishment: adding something unpleasant to decrease behavior (e.g., extra work for being late).
Negative Punishment: removing something pleasant to decrease behavior (e.g., losing phone privileges).
Patterns of reinforcement and punishment shape habits and traits—like conscientiousness or aggression—over time.
Changing behavior through operant conditioning techniques (reinforcement, punishment, shaping).
Effect on personality: can shift traits by consistently reinforcing new behaviors (e.g., becoming more assertive or disciplined).
Unconditioned Stimulus (UCS): naturally causes response (e.g., food).
Neutral/Conditioned Stimulus (CS): originally neutral, becomes associated with UCS (e.g., bell).
Unconditioned Response (UCR): natural reaction (e.g., salivation).
Conditioned Response (CR): learned reaction to CS (e.g., salivating to bell).
Can create conditioned emotional responses, like anxiety or preference, influencing personality.
Internal: belief that outcomes are controlled by one’s actions.
External: belief that outcomes are due to luck/fate.
People with internal locus have stronger expectancies that their actions lead to results, affecting motivation and personality development.
The lifelong process of learning norms, values, and behaviors appropriate to society.
Influences personality via reinforcement and modeling from family, peers, and culture.
Behavior, personal factors, and environment influence each other.
Relates to personality: personality both shapes and is shaped by surroundings.
Behavior is shaped by experiences.
Behavior is influenced by reinforcement/punishment.
A relatively permanent change in behavior due to experience.
Focuses on observable behavior, not internal thoughts/feelings.
Relates to individual differences: differences in learning history explain personality differences.
Behavior influenced by consequences.
Gradually reinforcing closer approximations of the desired behavior.
Fixed-ratio: reward after set number of behaviors (e.g., every 5th sale).
Variable-ratio: reward after unpredictable number of behaviors (e.g., slot machines).
Fixed-interval: reward after set time (e.g., paycheck every 2 weeks).
Variable-interval: reward after varying time (e.g., surprise quizzes).
Behavioral system using tokens as reinforcement (used in schools, therapy).
Can shape traits like self-control or cooperation.
Increasing positive reinforcement by scheduling enjoyable activities—used in therapy to treat depression.
Albert Bandura: observational learning, self-efficacy, reciprocal determinism.
Rotter: locus of control, expectancies.
Learning by watching others (modeling).
Impacts personality: kids may imitate aggression or prosocial behavior.
Beliefs about the likelihood that a behavior will lead to a certain outcome.
Overall beliefs about control (e.g., "hard work pays off").
Approach: moving toward positive outcomes (linked with extraversion, openness).
Avoidance: avoiding negative outcomes (linked with neuroticism).
Physiological
Safety
Love/Belonging
Esteem
Self-actualization
Achievement: desire to excel.
Affiliation: desire for relationships.
Power: desire to have impact.
Measured indirectly (e.g., picture story exercises like the TAT).
Affect long-term behavior and satisfaction.
Three basic psychological needs:
Autonomy
Competence
Relatedness
Focuses on intrinsic motivation.
Differs from Murray’s theory (which focuses on multiple needs).
Intrinsic: personal growth, meaningful relationships.
Extrinsic: money, fame.
Intrinsic goals lead to higher well-being and authenticity.
External rewards can reduce intrinsic motivation.
All beliefs about oneself (traits, roles, identity).
“I”: the observer, the knower (subjective self).
“Me”: the known, self-concept (objective self).
A knowledge structure or schema—mental framework that influences how we process info about ourselves.
One’s overall sense of self-worth.
Benefits: confidence, resilience.
Costs: can become narcissism if inflated.
Measured via self-report (e.g., Rosenberg scale).
Implicit: automatic, unconscious (measured indirectly).
Explicit: conscious self-evaluation.
Maintaining self-worth through strategies like self-affirmation or social comparison.
Self-esteem reflects perceived social acceptance.
We protect self-esteem by distancing from others who outperform us.
Being kind to yourself in failure.
More stable than self-esteem, better for mental health.
Future-oriented versions of the self.
Ought Self: who you think you should be.
Ideal Self: who you want to be.
Emotional discomfort arises when there's a mismatch between actual, ideal, and ought selves.
Mental framework about the self.
Two facts:
Guides attention and memory.
Can vary across people/situations.
Self-Monitoring: adjusting behavior to fit social cues.
Authenticity: being true to oneself.
Four components: awareness, behavior, unbiased processing, relational orientation.
Feeling like a fraud despite success—related to low self-concept, threatens authenticity.
Belief in ability to succeed at a task.
Linked to motivation, goal setting, perseverance.
Controlling behavior to reach goals.
Self-Monitoring: adapting to social cues.
Self-Regulation: staying on track toward internal goals.
Delaying gratification for long-term goals. Important for trait development like conscientiousness.
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