light is reflected off objects and gathered by the eye
the color we perceive depends on several factors
opponent-process theory - states that the sensory receptors arranged in the retina come in pairs; red/green pairs, yellow/blue pairs, and black/white pairs
if one sensor is stimulated, its pair would be inhibited from firing
this theory explains color afterimages since if you stare at one color for a while, you would fatigue the sensors for that color and would see its pair instead
this theory also explains color blindness, because if color sensors come in pairs and someone is missing a pair, they would have difficulty seeing the missing hues
our sense of touch is activated when our skin is indented, pierced, or experiences a change in temperature
some nerve endings in our skin respond to pressure while others respond to temperature
if touch or temperature receptors are stimulated sharply, a different kind of nerve ending called pain receptors will also fire
gate control theory - explains that some pain messages have a higher priority than others
when a higher priority message is sent, the gate swings open for it and swings shut for a low priority message
taste buds are located on papillae
papillae - the bumps you can see on your tongue
humans sense five different types of tastes: sweet, salty, sour, bitter, and umami (savory)
the more densely packed the taste buds, the more chemicals are absorbed, and the more intensely the food is tasted
bottom-up processing (or feature analysis) - the opposite of top-down processing. instead of using our experience to perceive an object, we use only the features of the object itself to build a complete perception
top-down processing is faster but more prone to error, while bottom-up processing takes longer but is more accurate
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