Validates claims and ideas through study and testing.
Scientific research is empirical, grounded in objective evidence.
Psychology is a science, requiring research for verification and support.
Use of Research Information
Critically evaluate claims by considering the expertise of the claimer, potential gains, justification of the claim based on evidence, and opinions of other researchers.
The Process of Scientific Research: Inductive vs Deductive Reasoning
Deductive Reasoning: Predicts results based on a general premise.
Example: All living things need energy; ducks are living things; therefore, ducks need energy.
Inductive Reasoning: Draws conclusions from observations.
Example: Seeing many fruits on trees and assuming all fruits grow on trees.
Scientific Process:
Scientists form theories/hypotheses through deductive reasoning.
Hypotheses are tested through empirical observations, and scientists draw conclusions through inductive reasoning.
Conclusions lead to new theories and hypotheses.
The Scientific Method
Theory: A well-developed set of ideas explaining observed phenomena.
Hypothesis: A testable statement predicting relationships between variables, often in an "if-then" format.
Must be falsifiable.
Approaches to Research
Clinical or Case Studies: Focus on one individual, providing deep insights but may not generalize to the larger population.
Naturalistic Observation: Observing behavior in its natural setting to eliminate performance anxiety. Clear criteria help avoid observer bias.
Surveys: Collect data through questions delivered via paper, electronically, or verbally from a sample of a larger population.
Archival Research: Uses past records or datasets to find patterns or answer research questions.
Longitudinal Research: Studies the same group repeatedly over time.
Cross-Sectional Research: Compares multiple population segments at a single time.
Attrition: Reduction in participants over time.
Correlational Research
Correlation: Relationship between variables; when one changes, so does the other.
Correlation Coefficient (r): From -1 to +1, indicating strength and direction.
Positive Correlation: Variables increase or decrease together.
Negative Correlation: One variable increases as the other decreases.
Correlation does not indicate causation.
Confounding variable: An outside factor affecting both variables, creating a false impression of causation.
Illusory Correlations: Perceiving relationships that don't exist.
Confirmation bias: Ignoring evidence that disproves beliefs.
Causality: Conducting Experiments & Using the Data
Experiments are needed to establish cause-and-effect relationships.
Experimental Hypothesis: Formulated through observation or previous research.
Designing an Experiment
Experimental Group: Receives the manipulated variable.
Control Group: Does not receive the manipulated variable, serving as a comparison.
Operational Definition: Describes how variables are measured and manipulated.
Single-blind Study: Participants are unaware of group assignments.
Double-blind Study: Both participants and researchers are unaware of group assignments.
Placebo Effect: Expectations influence outcomes; control groups receive placebo treatments.
Variables
Independent Variable: Controlled/manipulated by the experimenter.
Dependent Variable: Measured by the researcher to assess the impact of the independent variable.
Selecting Participants
Sample: Subset from a larger population.
Population: The overall group of interest.
Random Sample: Each member has an equal chance of selection, increasing representativeness.
Assigning Participants to Groups: Experimental or Control
Random Assignment: Participants have an equal chance of being in either group.
Prevents systematic differences between groups, crucial for determining cause-and-effect relationships.
Issues to Consider Manipulating Variables
Quasi-experimental: When the independent variable cannot be manipulated or participants cannot be randomly assigned (e.g., effect of sex on spatial memory).
Cause-and-effect relationships cannot be determined in these designs.
Ethics: Some research questions cannot be answered through experiments due to ethical concerns (e.g., the effect of childhood abuse).
Interpreting Experimental Findings
Statistical Analysis: Determines if differences between groups are due to chance.
Significance: Results are significant if the odds of occurring by chance are 5% or less.
Reporting Findings
Research is reported in peer-reviewed scientific journals.
Peer-review: Experts provide feedback on the study's quality.
Replication: Determines reliability and expands on original findings.
Bad Science & Retraction: The Vaccine-Autism Myth
Some studies claiming a link between vaccines and autism have been retracted due to flawed research and financial interests.
Reliability and Validity
Reliability: Consistency and reproducibility of results.
Inter-rater reliability: Agreement among observers.
Validity: Accuracy of measuring what is intended.
A valid measure is always reliable, but a reliable measure isn't always valid.
Ethics: Research Involving Human Participants
Institutional Review Board (IRB): Reviews research proposals involving human participants.
Informed Consent: Participants are informed about risks, implications, and their right to withdraw; data confidentiality is assured.
Deception
Deception: Misleading participants to maintain experiment integrity, as long as it's not harmful.
Debriefing: Providing complete information about the experiment after participation.
Ethical guidelines prevent harmful studies like the Tuskegee Syphilis study.
Ethics: Research Involving Animal Subjects
Institutional Animal Care and Use Committee (IACUC): Reviews research involving animals.
Animals are used when research would be unethical with humans, minimizing pain and distress.