A. Context
Economic and social life was transformed during the 1920’s
People had the money and leisure to indulge in consumerism and a growing advertising industry fueled the appetites of this
By 1922, America was hitting new peaks of prosperity every day
Department stores offered both convenience and reasonable prices
B. New Trends
A. The Automobile
As a result of the development of the assembly line and other innovations, automobiles now became one of the most important industries in the nation
In 1913 there were 1.2 million registered vehicles. By 1929, a total of 26.5 million automobiles were registered in the U.S.
The impacts went beyond the life of the consumer. It simulated growth in man-created industries
Automobiles replaced the railroad as the preferred transportation, freeing Americans to travel where they wished when they wished
Increased mobility = increased demand for suburban housing
B. Mass Media
Radio
Once commercial broadcasting began, families flocked to buy more conventional radio sets. By the end of the 1920s, almost every family had one
In cities and towns, families gathered around the radio in the evening
C. Cinema
Hollywood became the center of movie production
The industry ground out cowboy westerns and the timeless comedies of Charlie Chaplin
By the mid-1930s, every city and most small towns had movie theaters, and movies became the nation’s chief form of mass entertainment
sound was added to movies in 1927, “talkies” with The Jazz Singer
D. Consumerism in the 1920s
A. Context
In the 1920s, wages rose faster than living costs, meaning people had more disposable income than ever before
Middle-class families purchased electric refrigerators, washing machines, and vacuum cleaners
This also included accessories and jewelry
B. Buying on credit
Stores sold consumer goods on credit
Businessmen went from the robber baron to the American hero of the 1920s
C. Advertising
Publicists sought to identify products with a particular lifestyle
1. Women in the NEW ERA
A. Employment
the consumerism of the 1920s required money and more women worked
married women continued to stay at home, more than ever - about 15% - entered the workforce
“Pink collar jobs” - school teaching or office assistant work; earned much less than men
B. Flappers
Flapper girl
flirtatious, high-spirited
short skirts and hair
listened and danced to jazz music
“Excessive” makeup
drinking and smoking
C. Birth Control
Growing interest in birth control. However, since 1872 birth control was a federal crime. Margaret Sanger promoted birth-control devices out of concern for working-class women. She distributed information to women starting in 1912 and spent the rest of her life helping women gain control of their bodies.
2. Prohibition
Prohibition and the 18th Amendment banned the manufacture, sale, and transport of alcoholic beverages
3. Cultrural and Political Controvieries
A. Religion vs. Modernism
In 1925, Tennessee passed a law forbidding teachers to teach the theory of evolution
Scopes Monkey Trial drew national attention
the case also captivated the nation because, for many, it encapsulated the debate over whether to stick with tradition or abandon it for progress’ sake
4. Black Americans in the NEW ERA
A. The Great Migration
the most significant development in African American life during the early 20th century was the Great Migration northward
During WW1 many African Americans moved North to find factory jobs and escape Jim Crow south
B. Harlem Renaissance
was a literary and artistic movement that celebrated and brought attention to unique aspects of black American culture
Jazz was improvised and free-spirited, it came to be seen as symbolic of the era
which is how the decade came to be known as the Jazz Age
5. Immigration and Nativism
A. Immigration
by 1920, for the first time, a majority of the US population lived in urban centers compared to rural areas
these cities offered positive and new economic opportunities
after WW1, Immigration began to be associated with radicalism
Anti-immigration feelings grew rapidly
the first Red Scare
National fear of Bolshevism and anarchism from the Russian Revolution
The Palmer Raids attempted to arrest and deport people
Red refers Russia
In 1921, congress passed the 1921 Emergency Quota Act a system where annual immigration from any country could not exceed 3% of the persons of that nationality who had been in the U.S. in 1910
Cut immigration from 800,000 to 300,000
The National Origins Act of 1924 banned immigration from East Asia entirely and reduced the quota for Europeans from 3 to 2%
C. Mexican Migration in the U.S.
Mexican Cession 1848 was land that was transferred to the U.S. at the end of the war
Southern Border
the border patrol was established in 1924 as a result of the prohibition
The Great Depression (1930s)
Dust Bowl
Farmers from Texas and Oklahoma poured into California
Fears about jobs and the economy led to more Nativism
Between 1929 and 1935, more than 415k Mexicans were expelled and thousands more left voluntarily
Key Takeaways
1. Money gave rise to new forms of art and literature that expressed ethnic and regional identities, such as the Harlem Renaissance movement
2. By 1920, a majority of the U.S. population lived in Urban centers, which offered new economic opportunities for women, international migrants, and internal migrants
3. After WW1, nativist campaigns against some ethnic groups led to the passage of quotas that restricted immigration against particularly from southern and Eastern Europe, and increased barriers to Asian immigration
4. In the 1920s, cultural and political controversies emerged as Americans debated gender roles, modernism, science, religion, and issues related to race and immigration
A. Stock market crash
In 1918 the Republics nominated Herbert Hoover
In October 1929, prices dropped, and nobody wanted to buy.
“Black Tuesday” = billions of dollars were lost
Hoover underestimated the damage. Due to speculation (guessing on a risky stock)
Speculators were also banks and corporations, which suddenly were on the verge of bankruptcy and unable to pay employers or guarantee bank deposits
B. Other Factors
I. Farm Crisis
Manufacturers and farmers had been overproducing for years, creating large inventories
II. Credit and debt
1920’s the availability of easy credit and installment plans encouraged people to spend beyond their means
Later 1920s, underconsumption
C. Unemployment Effects
25% of America’s population was unemployed
minorities were laid off first
women, black men
Some families who had lost their homes lived in unheated shacks they had built. Hoovervilles a jab at the then-president