Attributions 31. Normative social influence
Dispositional attribution 32. Informational social influence
Situational attribution 33. Persuasion
Explanatory style 34. Elaboration likelihood model
Optimistic explanatory style 35. Central route persuasion
Pessimistic explanatory style 36. Peripheral route persuasion
Actor/observer bias 37. Halo effect
Fundamental attribution error 38. Foot-in-the-door technique
Self-serving bias 39. Door-in-the-face technique
Internal locus of control 40. Conformity
External locus of control 41. Obedience
Mere exposure effect 42. Collectivism
Self-fulfilling prophecy 43. Multiculturalism
Social comparison 44. Group polarization
Upward social comparison 45. Groupthink
Downward social comparison 46. Diffusion of responsibility
Relative deprivation 47. Social loafing
Stereotype 48. Deindividuation
Cognitive load 49. Social facilitation
Prejudice 50. False consensus effect
Discrimination 51. Superordinate goals
Implicit attitudes 52. Social traps
Just-world phenomenon 53. Industrial-organizational (I/O) psychology
Out-group homogeneity bias 54. Burnout
In-group bias 55. Altruism
Ethnocentrism 56. Prosocial behavior
Belief perseverance 57. Social debt
Confirmation bias 58. Social reciprocity norm
Cognitive dissonance 59. Social responsibility norm
Social norms 60. Bystander effect
Social Influence theory 61.Situational variables
62. Attentional variables