case3

University Health Foods on Wheels

• Founder: Amelia Santos, a university student with a business background.

• Awareness: Noticed a lack of healthy food and drink options on campus.

• Initiatives:

  • Took business courses to learn about entrepreneurship and employee management.

  • Developed a strategic business plan for the business.

• Funding: Secured a loan of $75,000 from the Business Development Bank in February 2018.

• Launch: Started the business focusing on healthy food delivery on campus.

Business Model

• Marketing Strategy: Emphasizes fast delivery, excellent customer service, and healthy food options.

• Operations:

  • Students can order food by calling a dedicated phone number.

  • Deliveries made directly to students on campus.

Employee Structure

• Total Employees: 16

  • Cooks: 8 employees

    • Pay Range: $18.75 - $20.25 per hour

  • Delivery Personnel: 8 employees

    • Pay Range: $16.50 - $18.50 per hour

  • Phone Order Clerks: 2 employees

    • Pay: $15.75 per hour

  • Assistant Manager: 1 employee

    • Pay: $21.10 per hour

  • General Manager: 1 employee

    • Pay: $24.00 per hour

Future Plans

• New Position: Purchasing Agent

  • Purpose: To manage the procurement of healthy food items from suppliers.

  • Experience Needed: 5 to 8 years in food-related purchasing.

  • Pay Uncertainty: Amelia is uncertain about the appropriate wage for this new role.