Ch 12: Future of the Brewing Industry

Textbook

• Greater green and sustainable initiatives to use less water and energy, reduce carbon footprint, and emphasize biodegradable materials

• Using only one longer steep reduces water use

• Eliminating kilning limits carbon footprint

• Germination can be shortened to 3 or 4 days

Video Lecture

• Drinking can be a cultural importance

• Beer can supplement nutrition

• Drinks can indicate a change of pace

  • Regulations on firearms are more relaxed than drinking alcohol

• Alcohol is a polarizing subject

• Most enabling actions can turn into addiction

• Alcoholics’ drinking can be a psychological response

• Risk of alcohol dependence is nature & nurture

  • Genetic likelihood of addictive behavior

• No relationship between antisocial behavior and alcohol consumption

• Mellanby effect

• Beer-drinking is a mindset

• Focus more on behavior, not the actual beverage of beer

• Beer is heavily advertised towards younger generations

• BINGE DRINKING

• Learning alcohol is something that should be used in moderation