Sodium or sugar deficits provoke targeted cravings; not supported for most vitamins/minerals.
Evaluative conditioning
Hedonic valence of consequences transfers to associated flavors ➜ learned likes/dislikes.
Food preference study (422 men)
Preference ratings for high-fat foods correlated with BMI & waist circumference (r significant), whereas self-reported frequency of eating high-fat foods did not ➜ preferences predict adiposity.
15.7 Nature of Taste Qualities
Coding theories
Labeled lines: Each afferent fiber dedicated to one quality; hearing is example.