Social Media Overview and Usage Statistics

SOCIAL MEDIA OVERVIEW

THE BEGINNING OF SOCIAL MEDIA

• First Social Media Platform:

• Name: Six Degrees

• Launch Year: 1997

• Features: Users could create profiles and connect with friends.

MAJOR SOCIAL MEDIA PLATFORMS

• Timeline of Launches:

• My Space: 2003

• Linkedin: 2003

• Facebook: 2004

• Youtube: 2005

• Twitter: 2006

• Whatsapp: 2009

• Instagram: 2010

• TikTok: 2016

POPULAR SOCIAL MEDIA PLATFORMS (As of September 2024)

• Ranking by Users:

• 1. Facebook:

  • Users: 3 billion per month

• 2. Youtube:

  • Users: 2.7 billion per month

• 3. Instagram & Whatsapp:

  • Users: 2 billion per month each

• Source: Statista

SOCIAL MEDIA USAGE IN THE U.S.

• Most Popular Platforms Among Adults (January 2024):

• 1. Youtube:

  • Usage: 83% of adults (18+)

• 2. Facebook:

  • Usage: 68% of adults

• 3. Instagram:

  • Usage: 47% of adults

• 4. Pinterest:

  • Usage: 35% of adults

• 5. TikTok:

  • Usage: 33% of adults

• Source: Pew Research

SOCIAL MEDIA USAGE BY AGE GROUP (18-29 years old)

• Usage Statistics:

• Instagram: 78%

  • Comparison: 15% of ages 65+

• Snapchat: 65%

  • Comparison: 4% of ages 65+

• TikTok: 62%

  • Comparison: 10% of ages 65+

• Demographic Note: 55% of TikTok users are under 30 years old

• Source: Pew Research January 2024

GENERATIONAL SOCIAL MEDIA PATTERNS

• Platforms with Widespread Usage Across All Age Groups:

• Youtube

• Facebook

• Source: Pew Research January 2024