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SAY WHAT THEY CAN'T UNHEAR: THE 9 PRINCIPLES OF LASTING CHANGE (edición en inglés) de TAMSEN WEBSTER

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SAY WHAT THEY CAN'T UNHEAR: THE 9 PRINCIPLES OF LASTING CHANGE (edición en inglés)

TAMSEN WEBSTER

Idioma: Inglés

Formatos: Pdf, ePub, MOBI, FB2

ISBN: 9781774583548

Editorial: Tamsen Webster

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Overview

Nine principles of persuasion to motivate, not manipulate.Change isnt an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they cant unhear.From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine "persuasion proverbs," Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give you the tools to transform any audience of lukewarm prospects into passionate believers.If youre looking to spark change in your audience in a way that has them excited and motivated, that pushes them beyond temporary action, and that makes them feel empowered instead of manipulated, then Say What They Cant Unhear is the resource you need in your back pocket.