This an evolving media product

This is an example of contemporary radio industry

Example of commercial radio industry and contemporary radio audiences 

Background context:

• Aired on BBC Radio 4 (nation’s main-spoken word channel + funded by licence fee)

• six days a week including an omnibus → Sunday mornings 10am

• It is the longest-running radio soap opera. 

• set in the fictional farming community of Ambridge → fictional county of Borsetshire. 

• tagline → contemporary drama in a rural setting 

Social & Cultural context:

portrays events taking place on the date of broadcast → variety of topical events are included → this soap opera always happens in real time. 

Historical context:

• Made after WW2 to educate farmers about modern farming methods → way to increase food production

• Reflect contemporary issues (e.g Helen and Rob episode)

• Helen’s trial → significant media reaction → Helen Titchener fund was set up by The Archers Fan + money went towards domestic victims
  

Regulation

regulated by Ofcom → sets standards for programmes + examines specific complaints by listeners about programmes. 

Audiences

• A middle class audience

• Fans of soap operas 

• Older demographic 

• Higher socio-economic groups

• 
  BBC opened gates to less talked about topics + issues recently (e.g Domestic abuse between Rob and Helen)

• Audiences witnessed + listened to Rob’s controlling nature; cohesive behavior towards Helen → raised over £100,000 in charitable donations

Uses and Gratifications: 

Information: Its purpose is to teach listeners what it’s like to be a farmer 

Entertainment: The drams and cliff-hangers and intriguing and cliff-hanging