Meeting 3/7

Chapter 1: Introduction

• Context: Collaborative brainstorming for Korea pitch notes 2025.

• Main Problem: Climate change and urban pollution.

  • High US carbon footprint, particularly from transportation emissions.

  • Short trips contribute significantly to these emissions and have potential for replacement with sustainable alternatives.

• Behavior Change:

  • Incentives: People lack awareness and education regarding existing transportation incentives.

  • Example mentions: Smart home incentives and BART's fully electric status.

  • Importance of tracking behavior to encourage environmental awareness and change.

• Altruism & Capitalism: Current altruism efforts are hindered by capitalist structures where individual contributions aren't monetized or easily recognized.

Chapter 2: Know That Paul

• Experience Sharing: Personal anecdotes of Uber usage for environmental reflection.

• Tracking Applications: Discussion of technology to monitor and incentivize sustainable transportation practices.

• Smart Contracts & Blockchain:

  • Smart contracts automate processes in digital asset generation and enhance transaction security.

  • Need for clarity on tokens used in the proposed system.

• Token System:

  • Power Tokens: Rewards for engaging in any sustainable transportation option.

  • Super Power Tokens: Rewards for reductions below established baseline emissions.

  • Discussion around simplifying concepts for pitch clarity.

Chapter 3: Voluntary Carbon Credits

• Token Utilization: Exploring the role of retail businesses in the ecosystem.

  • Use of tokens for discounts and generating customer loyalty.

• Partnership Opportunities: Seeking partnerships with businesses to promote token usage while achieving ESG goals.

• Verification & Case Studies: Discussion on the need for real-world examples and successful implementations in similar initiatives.

Chapter 4: Service Or Mobility

• Certified Emission Reductions: Prospective partnerships and case studies gather valuable insights into behavior-based credit systems for incentives.

• Employee Incentives: Recognizing companies' growing interest in incentivizing sustainable commuting.

• Sustainability as a Service Model: Shift from individual outreach to collective partnership strategies, targeting cities, companies, and universities for broader engagement.

Chapter 5: Think That Companies

• Targeted Approach: Balancing outreach between individual users, companies, and cities to maximize impact.

• Broader Mobility Strategy: Introduction of a flexible mobility-as-a-service model to cater to diverse user needs.

  • Potential partnerships with significant corporations or city networks for adoption.

Chapter 6: Think The Scaling

• Scalability: Concerns raised about the need for companies to train their employees through established programs.

• Technology Integration: Discussing back-end support to streamline partnerships with transport services like BART, reducing companies' burdens.

Chapter 7: Think That Gigi

• Tokenization Approach: Clarification on how tokens could function, emphasizing their trading potential without being overvalued or volatile.

  • Awareness raised about companies' investment opportunities in the proposed system.

Chapter 8: Conclusion

• Future Considerations: Tokens may evolve as tradable assets, creating opportunities for investment.

• Action Items: Clear assignments for slide preparation and ongoing collaboration among team members.