Unit 6: Period 6: 1865-1898
6.1 Contexutalizing Period
- Filled with economic changes, political changes, migration and urbanization, and reform efforts
- Abundant with raw materials + labor supply
- Growing population + transportation
- Capital was plentiful
- Labor saving technologies
- The business benefited from government policies
- Talented entrepreneurs
6.2 Westward Expansion: Economic Development
Transcontinental railroads
- The first route → During the Civil War Congress authorized land grants and loans for the first transcontinental Railroad
- Went through the Sierra Nevada mountains to Promontory Point Utah
Four additional routes
- In 1883 three other transcontinental railroads were completed
- Southern Pacific to Los Angeles + Topeka and Santa Fe to Los Angeles + Minnesota to Seattle
Negative effects
- Significant cost but failures as businesses
- Exterminated Buffalo and natives who lived in the region suffered
Settlement of the Last West
- Great Plains changed dramatically and buffalo herds were wiped out
- 10 new western states have been carved out of the Last Frontier
- Oklahoma New Mexico and Arizona remained as territories
The Mining Frontier
- Gold rushes and silver strikes kept a steady flow of hopeful Prospectors pushing into Western mountains to earn money
- Rich strikes created boomtowns and became Infamous for saloons
- Mark Twain started his career as a writer
The Cattle Frontier
- The economic potential of grasslands reached from Texas to Canada
- Cattle at first was rounded up in Texas by Vaqueros
- Texas Longhorn cattle were borrowed from Mexicans and roamed freely Over Texas grasslands ( 5 million)
- The invention of barbed wire made it easier to fence cattle
- Railroads and Cattle → Construction of railroads opened up Eastern markets for Texas Cattle
- The decline of cattle drives
- Cattle drives begin to end in the 1880s because of overgrazing and winter blizzards and drought
- Cattle Frontier was the arrival of homesteaders who used barbed wire fencing to cut off the open range
- While the cattle owners made huge riches using scientific ranching techniques
- American eating habits change from pork to beef
The Farming Frontier
- Homestead Act of 1862 → Encouraged farming on Great Plains by offering 160 six acres of land to settle on it for 5 years
- Problems and solutions
- Sodbusters built homes of sod bricks
- Hot and cold weather + scarcity of water
- The invention of Barbed Wire by Joseph Glidden
- Falling prices for their crops and cost of machinery → failure of 2/3 of homesteaders' farms in the Great Plains
- Success on the Great Plains
- Those who managed to survive adopted dry farming and deep-plowing techniques
- Government programs to build dams and irrigation systems saved Western farmers
Farmers Organize
- Changes in Agriculture
- Western Farmers concentrated on raising single-crash crops for international and National markets
- Large farms were run like factories
- Small farms could not compete and were driven out of business
- Falling prices
- Increased production of crops such as wheat and corn drove prices down
- Downward pressure on prices resulting in deflation
- Farmers with mortgages faced high-interest rates and the need to grow more and more to pay off old debts
- Increase production only lowered prices resulting in a vicious cycle
- Rising costs
- Victimized by the larger National economy + middlemen took all profit
- Railroads would often charge more for short hauls on lines with no competition than long hauls on lines with competition
- Local and state governments taxed property and land heavily
Fighting Back
- National Grange movement
- The National Grange of Patrons of Husbandry was organized in 1868 by Oliver H Kelly
- It expanded and became active in economics and politics to defend members
- Grangers established cooperatives
- Successfully Lobby the legislature to pass laws regulating rates charged by railroads and elevators
- Granger laws made it illegal for railroads to fix prices by means of pools and give rebates to privileged customers
- Farmers alliances
- Express their discontent by forming State and Regional groups
- Alliances had the goal of Economic and political action
- Ocala Platform
- National Alliance met in Ocala Florida to address problems in Rural America
- Ocala delegates created the Ocala platform that called for significant reforms
- Direct election of US senators
- Lower tariff rates
- Graduated income tax
- A new banking system regulated by the federal government
- Demanded treasury notes and silver be used to increase the amount of money in circulation
6.3 Westward Expansion: Social and Cultural Development
The Closing of the Frontier
- Turner's Frontier Thesis
- Settling the frontier was an evolutionary process of building a civilization
- Role of Towns and Cities
- Historians challenge Turner's Theory by arguing Frontier cities were not a late edition
- Urban markets also made Frontier development possible
- Americans without a frontier
- Closing of the frontier troubled Turner → saw the frontier as a safety valve for releasing American discontent
- The largest movement of Americans was not from East to West but from rural communities to cities
American Indians in the West
- Natives occupied the West belong to many tribes and lived in permanent settlements raising corn and livestock
- Western tribal groups that lived on the Great Plains had given up farming in colonial times after the introduction of horses
- Developed a way of life centered on the hunting of Buffalo
- Americans had little understanding of natives and wanted them to develop and assimilate into white culture
- Reservation policy
- Andrew Jackson's policy of moving Westward was based on the belief that Lance West of Mississippi would remain an Indian country
- As wagons moved Westward and Transcontinental Railroad was built federal government began to assign plain tribes large tracks of land with definite boundaries
- Tribes refuse to restrict their movements to reservations → continued following Buffalo
- Indian Wars
- Americans on Native lands led to violence
- US Army responsible for massacres
- After wars, another round of treaties attempted to isolate tribes on smaller reservations with federal agents promising government support
- Gold miners refused to stay off of the native property
- Sierra Club aims to preserve natural areas from human interference
6.4 The “New South”
Growth of Industry
- Henry Grady spread the gospel of the New South and argued for economic diversity and Laissez-faire capitalism
- The growth of cities textile industry and improved railroad symbolized efforts for New South
- Birmingham → leading steel producer
- Memphis → Lumber industry
- Richmond → tobacco industry
- South was integrated into National Rail Network
- Northern financing dominated the southern economy
- Northern investors controlled Southern railroads and the steel industry
- Economic growth in the South was hampered by the failure of state and local governments to expand public education
Agriculture and Poverty
- Black farmers were either tenant farmers or sharecroppers
- cotton and other crops remain tied to the South's economy
- Tuskegee Institute in Alabama taught by George Washington Carver promoted the growing of such crops
- Attempts to organize
- Most small farmers remained in a cycle of debt and poverty
- Farmers' Southern Alliance was founded and the Colored Farmers National Alliance was founded
- Both farmers could have United becoming a political force but racial attitudes stood in the way
Segregation
- Redeemers won the support of the business community and white supremacists
- Discrimination and the Supreme Court
- Civil Rights Cases of 1883 rule that Congress could not be in racial discrimination practiced
- Plessy v. Ferguson ruled that Louisiana's law did not violate the 14th amendments guarantee of equal protection of the laws
- Jim Crow Laws: required segregated public facilities based on race
- Loss of Civil Rights
- Although African Americans were able to vote literacy tests, poll taxes, and political party primaries for whites only limited voting
- Grandfather clauses: a man could only vote if their grandfather has voted in elections before reconstruction
- Discrimination took many forms but usually resulted in lynch mobs
- Economic discrimination was keeping out skilled African-American workers
Responding to Segregation
- Segregation and discrimination left the South oppressed but not powerless
- International Migration Society: helped black immigrate to Africa
- Booker T. Washington
- Born enslaved but graduated from Hampton Institute
- Established industrial and agricultural schools for African Americans in Tuskegee
- Atlanta Compromise: the belief that black and white Southerners shared a responsibility to make the region prosper
- Thought African Americans should work hard at jobs and not challenge segregation and discrimination
- National Negro Business League
- Wmphasis on racial harmony and economic cooperation
- Responses to Washington
- Some criticized him for accepting discrimination
- W.E.B. du Bois would demand an end to segregation
- The change came slowly to a region that clung to his past
6.5 Technological Innovation
Inventions
- Telegraph by Samuel F. B. Morse
- Cyrus w.field invented an improved Transatlantic cable
- Telephone by Alexander Graham Bell
- Cash register, calculating machine, adding machine
- Improved light bulb by Thomas Alva Edison
The Steel Industry
- Technological breakthroughs launched the steel industry
- The Bessemer process made cheap steel
Technology and Growth of Cities
- Changes in Transportation
- People had little choice but to live within walking distance
- Horse-drawn cars and cable cars are being replaced by Electric trolleys, elevated railroads, and subways
- Brooklyn Bridge made possible longer commutes between residential areas and city centers
- Skyscrapers
- Taller buildings became profitable and possible through innovations such as the Otis elevator
- Became a dominant feature in American urban skylines
Marketing Consumer Goods
- Increased output of factories and invention of new consumer products enabled businesses to sell merchandise to large public
- Large department stores became popular
- Packaged food became common items in American households
- Canning changed the eating habits of Americans with mass-produced meat and vegetable products
- Promoted consumer economy and also consumer culture
6.6 The Rise of Industrial Capitalism
The Business of Railroads
- Government support was evident in railroads
- Railroads created a market for goods on a national scale
- Mass production Mass consumption and economic specialization
- Railroad building promoted the growth of the coal and steel industries
- American Railroad Association divided the country into four time zones
- Railroads required investment so they developed complex structures in finance, business management, and regulation of competition
Competition and Consolidation
- Consolidation of competing railroads into integrated trunk lines
- Trunk line was a major route between large cities
- Cornelius Vanderbilt use millions from the steamboat business to merge local railroads into New York Central Railroad
Problems and Corruption
- The company suffered from mismanagement and fraud
- Jay Gould made Millions by selling assets and watering stock
- Railroads competed by offering rebates
- Increase profits by forming pools in which companies agreed secretly to fix rates and share traffic
The concentration of Railroad Ownership
- Financial panic and 1893 Forest 1/4 of railroads into bankruptcy
- JP Morgan quickly moved in to take control of bankrupt railroads and consolidate them
- competition removed + interlocking directorates
Railroad Power
- Customers and small investors for victims of financial schemes
- Granger laws passed by Midwestern states were overturned by Supreme Court
- Interstate Commerce Act was ineffective at first
Industrial Empires
- Andrew Carnegie and the Steel Industry
- Vertical integration: the company would control every stage of the industrial process
- United States Steel was the first billion-dollar company
- Rockefeller and the Oil Industry
- John D Rockefeller founded a company that would quickly eliminate its competition and take control of national oil refineries (horizontal integration)
- Standard Oil Trust → controlled 90% of the oil refinery business
- Monopoly → dominates a market so much that it faces little to no competition from other companies
- Standard Oil group because of new technology and efficient management practices
- Controversy Over Corporate Power
- Trust → organization or board that manages the assets of other companies
- Horizontal integration → company takes control of all its former competitors
- Vertical integration → company takes control of all stages of making a product
- Holding company → created to own and control diverse companies
- Monopoly → dominates Market
Laissez-Faire Capitalism
- Laissez-Faire → economic system between private parties was free from government interference
- Conservative Economics
- The Wealth of Nations (Adam Smith) → mercantilism included extensive regulation of trade by the government
- American industrialists appeal to laissez-faire theory to justify methods of doing business
- Social Darwinism
- Believe that Darwin's theories of Natural Selection and survival of the fetish be applied to the marketplace
- Helping the poor was misguided because it interfered with the loss of nature and would only weaken evolution
- Protestant Work Ethic
- John D Rockefeller diligently applied the Protestant work ethic → material success was a sign of God's favor and a reward for hard work
Concentration of Wealth
- Richest 10% of the US population controlled 90% of the nation's wealth
- Industrialization created a class of millionaires that change the standard of living
Business Influence outside the United States
- Corps desired to do business in Latin America and Asia
- Industries wanted raw materials that could process into finished goods
- The growth of business interests around the world was one reason that the United States became imperialistic
6.7 Labor in the Gilded Age
- Gilded Age book by Mark Twain referred to the superficial glitter of New Wealth
Challenges for Wage Earners
- Wages
- Americans work for wages that required them to labor 10 hours a day 6 days a week
- A large supply of immigrants competing for factory jobs made wages low
- The iron law of wages argued that raising wages would only increase the working population and availability of more workers resulting in a cycle
- Real wages rose steadily in the late 19th century but most wage Runners could not support a family on one income
- Working middle-class families depended on the income of women and children
- 20% of children worked for less than $380 a year
- Labor Discontent
- Workers labored in small workplaces that valued artisan skills
- Factory work was radically different as workers were assigned just one step in the manufacturing
- Immigrants abroad and migrants from rural America had to learn to work under the tyranny of a clock
- Working conditions for dangerous and barely any job security
- Workers were exposed to chemicals and pollutants causing illnesses and early death
The Struggles of Organized Labor
- Industrial Warfare
- Lockout: active closing of a factory to break labor movement before it's organized
- Blacklist: a roster of names of pro-union workers
- yellow-dog contract: a contract that included that workers could not join a union as a condition
- Private Guards and State Militia: forces used by employers to put down strikes
- Court injunction: judicial action used by the employer to prevent or end the strike
- Tactics by Labor
- Workers were divided into best methods for defending themselves
- Collective bargaining: the ability of workers to negotiate as a group with an employer over wages and working conditions
- Great Railroad Strike of 1877
- Railroad companies cut wages in order to reduce costs
- Strike on Baltimore and Ohio Railroad spread across 11th streets and shut down 2/3 of countries rail lines
- Rutherford B Hayes used federal troops to end the labor dispute
Attempts to Organize National Unions
- National Labor Union
- Founded in 1866 + sought to unite all laborers, regardless of skill level or race
- Called for an eight-hour workday and advocated for social reforms such as the abolition of child labor and convict labor
- Knights of Labor
- Founded in 1869 by Uriah Smith Stephens
- Sought to unite all laborers, including women and African Americans, and advocated for worker ownership of factories
- Organized a number of successful strikes, including the Great Southwest Railroad Strike of 1886
- Haymarket Bombing
- On May 4, 1886, a protest rally in Haymarket Square in Chicago turned violent when a bomb was thrown at police officers, killing one officer and injuring many others
- The incident led to a crackdown on labor unions and the arrest and execution of several labor activists
- Became a symbol of the struggle between labor and capital
- American Federation of Labor
- Founded in 1886 by Samuel Gompers
- Sought to unite skilled workers in specific trades and industries, rather than all workers
- Focused on collective bargaining and improving wages, hours, and working conditions for its members
- Was more successful than previous labor organizations in achieving its goals
Strikes and Strike Breaking in the 1890s
- Homestead Strike
- Occurred in 1892, workers went on strike after the company, owned by Andrew Carnegie, announced a plan to cut wages
- The company hired armed guards to protect its property and hired replacement workers, known as "scabs," to continue production
- The strike turned violent when the guards and the striking workers clashed, resulting in several deaths and injuries
- The National Guard was eventually called in to restore order and protect the replacement workers
- Pullman Strike
- Occurred in 1894 when workers for the Pullman Palace Car Company went on strike to protest wage cuts and the firing of union leaders
- The American Railway Union supported the strike and refused to handle Pullman cars, causing a nationwide transportation crisis
- The federal government intervened, obtaining an injunction against the strike and sending troops to enforce it
- Ultimately unsuccessful and led to the imprisonment of Debs
- Helped to galvanize the labor movement and increase public support for labor unions.
Condition of the 1900s
- Immigration increased + settled in cities and worked in factories.
- Child labor is prevalent in many industries.
- Women continued to work in factories, facing discrimination and lower pay than male workers.
- The gap between the rich and the poor continued to widen
- The labor movement gained strength and saw some successes, but still faced challenges for better wages and working conditions.
6.8 Immigrants and Migration in the Gilded Age
Growth of immigration
- Push (factors in which people are fleeing) and pull (attractions from adopter country
- The poverty of farmworkers from political turmoil and mechanization of farmwork
- Overcrowding and joblessness + escape from religious persecution
- Old immigrants
- Came from northern or western Europe
- Protestant + literate and skilled + quick to assimilate
- Came from countries with democracy + not completely poor
- New Immigrants
- Came from southern or Eastern Europe
- Not majorly protestant + illiterate and unskilled + reluctant to assimilate
- Came from countries with radical ideas + arrived in poor
- Immigrants from Asia
- After the California gold rush, many Chinese people came
- Chinese Exclusion Act in 1882 → 10-year end of immigration of Chinese
Immigration and Growth of Cities
- Melting pot → assimilation
- Immigrants moved to cities to seek economic opportunities + left farms
- Patterns of Urban Development
- Upper and middle classes move to streetcars suburbs to escape the pollution poverty and crime of the city
- Ethnic neighborhoods
- Never really understood to increase profits landlords divided all housing into small and windowless rooms creating slums and tenement apartments
- Dumbbell tenements were buildings constructed with open ventilation shafts in the center to provide windows
- Overcrowding and filth-promoted diseases
- Immigrant groups created distinct ethnic neighborhoods
- They would maintain their own language, culture, church, temple, and Social Club
- They worked hard to achieve the American dream
- Explosive growth renewed populist protests and nativism
6.9 Responses to Immigration in the Gilded Age
Opposition to Immigration
- Labor unions motivated by economic concerns
- Employers benefited from competition among workers
- Nativists fault alarmed that immigrants would take jobs and liquidate culture
- Social Darwinists believed Southern and Eastern Europeans were biologically inferior to English and German heritage
- Contract labor law of 1885: restricted temporary workers to protect American workers from competition
- Ellis Island and the Statue of Liberty stood as beacons of freedom and liberty
- Anti-immigrant feelings later led to the quota acts of the 1920s
Boss and Machine Politics
- Political machines: tightly organized groups of politicians
- Each machine had a boss politician who gave orders
- Tammany Hall in New York started Social Clubs and developed into power centers to coordinate business immigrants and the underprivileged for votes
- Brought modern services into the city
- Stole millions from taxpayers in the form of grants and fraud
settlement houses
- Hull House: started by Jane Addams, taught English to immigrants
- Children took advantage of public education and opportunities of the industrial economy
6.10 Development of the Middle Class
- The expanding middle class
- Growth of large Industries incorporations created jobs for colored workers
- Middle management was needed to coordinate the operations
- White collared workers increased more than a fourth of all nonagricultural employees
- The Gospel of Wealth
- Andrew Carnegie wrote the Gospel of Wealth
- Argued that the wealthy had a moral responsibility to carry out projects of Civic philanthropy to help members of society and better themselves to improve Society
- Carnegie distributed more than 350 million of his fortune to libraries, universities, concert halls, and other public institutions
- Working woman
- Most women were young and single
- Some women with access to higher education broke into professions such as doctors, lawyers, college professors
- Worked for lower wages and salaries than men
Impact of Income on Urban Development
- Growth of suburbs
- Low-cost abundant land
- Inexpensive transport
- Apread of new construction methods
- All white communities because of ethnic and racial prejudice
- Many people enjoyed having privacy
- The Professions
- Oliver Wendell Holmes Jr argued that the law should evolve with the times and respond to changing needs
- Clarence Darrow argued that criminal Behavior could be caused by a person's environment
Growth of a popular culture
- The popular press, amusements, music, spectator sports, football, and amateur sports all became popular within this time
- Due to the reduction in working hours, improve transportation, advertisement, and decline of restrictive values
6.11 Reform in the Gilded Age
Awaking Reform
- Books of criticisms → Progress and Poverty (Henry George) + Looking Backward (Edward Bellamy)
- Religion and Society
- all religions adapt to the challenges of modern urban living
- Cardinal James Gibbons → inspired devoted support of old and new immigrants by defending the Knights of Labor
- Dwight Moody → helped generations of evangelists
- Salvation Army → provided basic needs to homeless and poor + preached Christian Gospel
- Social Gospel Movement
- Protestant clergy preached Social Gospel → importance of applying Christianity to social problems through reforms
- Walter Rauschenbusch → worked in Hell’s Kitchen to take up the cause of social justice
- Social Workers → Jane Adams (Hull House) created the foundation of labor
- Families in Urban Society
- Divorce rates increased + reduction in family size
- Many children in labor to afford basic living standards
- Voting Rights for Women
- Cady Stanton + Susan B. Anthony found American Woman Suffrage Association (NAWSA) → secure votes for women
- Temperance Movement
- Woman’s Christian Temperance Union (Frances R. Willard) + Anti-Saloon Leauge → powerful political force
- Carry A. Nation → created sensation by raiding saloons
- Urban Reforms
- Grassroot efforts + corruption in city gov
Literature and the Arts
- Realism + Naturalism → focused on the reality of society
- Painting + Architecture → adapted different styles
- Frank Lloyd Wright → known for his innovative, organic architectural style, which he called "organic architecture."
Preparation for Change → Laissez-faire policies dominated business and policies but reform would change the vision
6.12 Role of Government in the Gilded Age
Government Actions
Federal Land Grants
- provided railroad companies grants for construction
- led to corruption → Credit Mobilier → bribe gov officials and pocked huge profits
Interstate Commerce Act (1887)
- Designed to regulate the railroad industry, particularly in regard to monopolistic practices
- Required railroad rates to be "reasonable and just," and publish their rates to refrain from offering rebates and other discriminatory practices
- Created the Interstate Commerce Commission (ICC) to oversee the implementation of the law.
- Wabash v. Illinois
- Struck down state attempts to regulate interstate commerce + ruled that only the fed gov had the power to regulate commerce that crossed state lines and that states could not regulate railroads that operated in multiple states
- Led to the creation of the Interstate Commerce Commission and the passage of the Interstate Commerce Act.
Antitrust Movement
- Response to the growing power and influence of large corporations
- Sought to regulate the power of monopolies and trusts and promote competition in the marketplace
- Sherman Antitrust Act: (1890) it prohibits monopolies and trusts that restrict trade or commerce
- United States v. E. C. Knight Co.: (1895) ruled that the Sherman Antitrust Act could not be used to break up the E. C. Knight Company + Sherman Antitrust Act applied only to commerce, not manufacturing
Foreign Policy and the Economy
- Gov could use foreign policy to shape economic changes
Political Issues: Civil Service, Currency, and Tariffs
- Civil Service Reform
- The assassination of President Garfield pushed Congress to remove gov jobs from patronage
- Pendleton Act of 1881 → set up Civil Service Commission + created a system by which applicants for fed jobs based on competitive examination
- politicians adapted reform by depending less on armies of the party worked and more on fun campaigns
- Money Question
- Debtors, farmers, and start-ups wanted soft money in circulations→ enable them to borrow money at lower interest rates + pay off loans
- After the panic of 1873 Americans blamed the gold standard for causing depression
- Creditors and investors wanted hard money → currency backed up by the gold standard
- Greenback party
- Advocated for increasing the circulation of paper money not backed by gold, known as "greenbacks"
- Attracted support from debtors, farmers, and laborers who were hurt by deflation and the high cost of borrowing money
- Demand for silver money
- Western miners + farmers and debtors wanted the minting of silver money in addition to gold money → increasing the money supply would stimulate the economy and help them pay off debts
- Sherman Silver Purchase Act of 1890: required the government to purchase large quantities of silver and issue paper currency backed by both gold and silver
- Silver standard
- "Silverites," pushed for the adoption of a silver standard, which would make silver the sole basis for the nation's currency
- This idea was opposed by "Goldbugs," who believed that the country's currency should be backed only by gold
- The debate over the silver issue became a major political issue and was a key factor in the presidential election of 1896
- Tariff Issue
- High tariffs → raised prices for consumers
- Industry growing rich at the expense of rural America
6.13 Politics in the Gilded Age
Political Stalemate
- Importance of patronage + campaigning + political strategy
- Popular politics
- Reps more on state-level + Dems in cities
- High turnout → strong party identification and loyalty
- Party Patronage
- Mugwumps → reps that didn’t support Patronage
- Campaign strategy → making obj for politicians was to hold onto office by offering patronage
Rise of the Populist
- Omaha Platform
- 1892 Populist Party platform
- Called for free coinage of silver, graduated income tax, direct election of senators, and government ownership of railroads and telegraphs
Election of 1892:
- Populist Party emerged as a political force with James B. Weaver as its presidential candidate
- Democrats nominated Grover Cleveland, who supported tariff reform and opposed free silver
- Republicans nominated Benjamin Harrison, who supported the protective tariff and opposed free silver
- Cleveland won the election, making him the only president to serve non-consecutive terms
Depression Politics
- Panic of 1893
- Caused by overbuilding and over-speculation, resulting in a 20% unemployment rate
- This led to the repeal of the Sherman Silver Purchase Act in 1893, which worsened the already declining economy
- Gold Reserve Act
- 1900 act that required gold to be the only standard for redeeming paper money
- Pullman Strike
- 1894 nationwide railroad strike in the United States that pitted the Pullman Palace Car Company against the American Railway Union
- The strike was broken up by federal troops, which caused a wave of riots and violence across the country
- Tariff Reform (Wilson-Gorman Triff in 1894)
- A moderate reduction in tariff rates
- Income tax
- Jobless on the March
- March to Washington → Coxey’s Army → demanded gov spend $500 mil on public work programs to create jobs
- Coin's Financial School: (William Hope Harvey)advocated for the free coinage of silver. It was widely circulated during the debates over standards
Turning Point in American Politics: 1896
Election of 1896:
- Democrats nominated William Jennings Bryan, who supported bimetallism (free silver) and ran on the slogan "Cross of Gold"
- Republicans nominated William McKinley, who favored the gold standard and had support from business interests
- Populist Party nominated Bryan as well, but the party was divided and lost its momentum
- McKinley won the election, signaling a shift towards a more conservative, pro-business government
McKinley's Presidency
- Made the US a world power
- Dingley Tariff of 1877
- Gold in Alaska
- War with Spain
Significance of Election of 1896
- Populist Demise + Modern politics + Urban dominance