comm-01-chapter-1

Page 1: MMSU Overview

• Institution Name: Mariano Marcos State University (MMSU)

• Tagline: Cultivating Minds, Transforming Futures

• QS Rating: QS 4-Star

• Impact Rankings 2023:

  • World University Rankings: Rank 601-800

  • Public University Ranking: Rank 2 among Philippine SUCs in ASEAN 2024

  • Innovation Rankings: Rank 3 among Philippine SUCs in WURI (World University Rankings for Innovation)

  • Green Rank: Rank 2 in the Philippines

Page 2: Academic Offerings

• Department: Department of Languages & Literature

• Course: COMM 01: Purposive Communication

• Focus: Processes, Principles and Ethics of communication

Page 3: Learning Outcomes

Desired Learning Outcomes:

• Description: Understand nature, processes, and levels of communication situations.

• Identification: Different functions of communication.

• Construction: Develop personal communication models.

Page 4: Fun Content

• Mention of celebrities like Kris Aquino and Feng Shui

  • Possibly a light-hearted discussion or anecdote related to communication.

Page 5: Communication Definition

• Definition: Communication comes from the word "communis" referring to a commonality between participants.

Page 6: Nature of Communication

• Common Field of Experience (CFE): Language, interests, intentions, needs are included as components.

Page 7: Process of Communication

• Definition: Two-way process of information exchange involving symbols, signs, and behavior.

  • Major Elements: Sender, Message, Channel, Receiver, Feedback, Noise.

Page 8: Steps in Communication Process

1. Sender: Generates and conceptualizes an idea.

2. Encoding: Converts the idea into a message using words/images/graphics.

3. Channel Selection: Chooses the appropriate channel for message transmission.

4. Receiver: Uses sensory skills to interpret the message.

5. Decoding: Converts the message into meaningful thoughts.

6. Feedback: Receiver responds to ensure message understanding.

Page 9: Nature of Communication Attributes

• Characteristics:

  • Purposive

  • Interpersonal/Intrapersonal

  • Contextual

  • Symbolic

  • Dynamic

  • Extensive & Ubiquitous

Page 10: Elements of Communication

• Major Elements: Sender, Receiver, Message, Context, Noise, Feedback.

Page 11: Context in Communication

Types of Context:

• Physical Context: Environment surrounding the communication.

• Social Context: Combination of people, purposes, and conventions.

• Historical Context: History influencing current communication.

• Psychological Context: Internal biases, stereotypes that affect understanding.

• Cultural Context: Different interpretations of communication based on cultural background.

Page 18: Participants in Communication

Key Roles:

• Sender: Initiator of the communication process;

• Receiver: Interprets the message and provides feedback.

Page 21: Factors Influencing Message

Attributes of a Message:

• Physical presence (content), encoding styles (codes), treatment of the message (how it's expressed).

Page 27: Communication Models

Types of Models:

• Linear Model

• Circular Model

• Spiral Model

Page 28: Linear Model

• Description: Unidirectional flow without feedback.

• Notable models: Aristotle's Model, Shannon-Weaver Model.

Page 30: Functions of Communication

Key Functions:

• Informative

• Instructive

• Persuasive

• Aesthetic

• Therapeutic

• Regulation/Control

• Social Interaction

• Motivation

Page 38: Informative Function

• Role: Sharing knowledge about the world.

Page 48: Levels of Communication

Types:

• Intrapersonal

• Interpersonal

• Public

• Mass

• Organizational

• Intercultural

• Development Communication

• New Media

Page 59: Ethics of Communication

Key Principles:

• Moral vs Ethics: Ethics involves the study of right and wrong that influences communication.

Page 71: Accountability in Communication

• Definition: Responsibility for communication consequences.