Measuring, stirring and baking etc. are the processes involved in making a cake, but we also need ingredients (e.g. eggs, flour, sugar)
Decision-making, judgements, reasoning and problem-solving are processes involved in thinking.
Mental representations
information used for thinking
stored in LTM
Thinking
manipulation of mental representations
What are concepts
structures in semantic long-term memory
repositiories of knowledge about categories
Categorisation in the process- concepts are the product
Examples
an apple is a fruit
a tiger is a mammal
Use concepts for reasoning, language, understanding
Why are concepts important?
cognitively effective way of representing our knowledge of the world and its objects
allow us to make accurate predictions
categorisation aids communication
real world uses (legal issues, medical diagnoses)
“To categorize is to render discriminably different things equivalent, to group objects and events and people around us into classes, and to respond to them in terms of their class membership rather than their uniqueness” Bruner et al (1956)
Classical approach, prototype approach, exemplar approach
Classical approach
Items belong to certain categories because they have certain properties in common
Necessary properties - even category member possesses it
being an unmarried man is necessary for being a bachelor
Sufficient properties - anything that possesses those properties must be a member of the categoru
any unmarried man is a bachelor
Typically gradient
some members considered more typical of a category than others
faster judgements for typical categroy members
Unable define necessary features of some concepts
e.g. game
Assuments individual features are independent of each other
features are often correlated with each other
Prototype approach
Rosch and Mervis
categories have a central description
a prototype is a ‘best’ category member
Family resemblance
no single attribute is shared by all examples
each example has at least one attribute with another category member
Exemplar approach
Many instances of a category are stored in memory (exemplars
no pre-stored prototype
compare item with all stored exemplars
Can account for the variability of instances within categories and inability to list necessary features, but has a heavy memory load
Activity where need identify solution to a problem
can be easy or more complex
occurs regularly in real-life
Approaches depend on
the problem environment
the problem solver
Involves all aspects of cognitive processing
memory
attention
perception
other aspects of thinking
What is a problem?
Start state → set of available actions → goal state
Methods of investigation
Outcome measures:
Success/Failure?
How many moves?
How long did it take?
How effective?
Process measures:
Look at strategies employed during problem-solving
Self-report inventories
Protocol analysis – verbal account given as solution is carried out
Simple problem-solving
Knowledge-lean: do not require extensive background knowledge
Thorndike (1898)
trial-and-error learning
Gestalt approach
reproductive vs productive thinking
concept of insight
kohler (1925): ‘sultan’ and his use of tools (insight)
The Candle Problem - Functional Fixedness
Duncker (1945)
You are given a box. It contains:
Candle
Tacks
Matches
Your task:
Attach the candle to wall
Light it so doesn’t drip onto table below
The Water-Jars Problem - Mental Set
Luchins and Luchins (1959)
How measure out 5 litres exactly, how measure out 25 litres exactly.
Gestalt Approach
Subjects become fixed on function of objects from prior experience
Result failure to think creatively beyond object’s perceived function (gestalt).
This effect is also found when become set in our ways.
Continuously re-apply a way of solving a problem
Even when there is more parsimonious way of achieving goal (e.g. Luchins & Luchins, 1959)
Summary:
Problems need to be restructured and also can involve insight
Showed mere reproduction of learning insufficient
Complex Problem-Solving
Require extensive knowledge base
Difference between a noice and expert:
Knowledge base
Problem representation
Strategies
Problem-solving schemas
Research used domains such as chess to explore differences between experts and novices
Chess Expertise - DeGroot (1965) and Chase & Simon (1973)
Pattern Recognition, Efficient Search, Domain memories
Expert vs. novice chess players
Asked think aloud as studied board & chose moves (protocol analysis
Asked remember placements of pieces on chess board & then reconstruct it (recall-reconstruction task)
Expertise and Practise
10 years for expertise in violin, chess, maths etc. (Ericsson et al, 1993)
3,000 hours to be expert and 30,000 to be chess master (Simon & Chase, 1973)
Practice improves performance because:
Can work in greater chunks
Automaticity
Restructuring
Not only practice – role talent
Decision-making
selecting one out of a numver of presented options or possibilities
Judgement
component of decision-making that involved calculating the likelihood of various possible events
Reasoning
forming conlcusions, inferences or judgements from given information
Can use formal (deductive) reasoning techniques
based on principle of logic
involved premises and conclusions
Tversky + Kahneman (1972)
Many studies show biases in reasoning & judgement
Suggests processes not rational
Limited mental processing capacities
Use strategies of simplification to reduce complexity of reasoning & judgements
Mental heuristics
Mental ‘rules of thumb’ used to simplify reasoning
representativeness, anchoring, availability
Representativeness:
involves estimating the likelihood of an event by comparing it to an existing prototype that already exists in our minds
this prototype is what we think is most relevant or typical example of a particular event or object
Anchoring:
How many African nations (%age) are there in the U.N.?
Wheel 10 → est 25%
Wheel 65 → est 45%
Availability:
Consider the letter K. Is K more likely to appear as the first letter in a word or as the third letter? Tversky & Kahneman (1973)
Lichtenstein et al (1978)
Relative likelihood of different
causes of death
Murder rated more likely
than suicide
Lawyer, doctor, politicians (affairs)
Numerosity:
perceptual phenomenon relating to numerical cognition
describes the tendency for humans to be drawn to bigger numbers even if they apply to small things
Which pile of coins has higher monetary value?
Evaluation
Reasonable evidence for many heuristics proposed by Kahneman & Tversky
However…
Theories do not specify when and how heuristics are used
Work focuses on errors as a result of using mental heuristics
Lack of ecological validity
Fast and Frugal Heuristics
Todd & Gigerenzer (2007)
Heuristics are valuable & can speed reasoning/judgements
Doesn’t always make it more accurate, just quicker
Example:
Which of Herne and Cologne has larger population?
Take the best strategy/heuristic
Search rule – Stop rule – Decision rule
Recognition heuristic is one of most commonly used
Two Systems of thinking:
System 1: Intuitive, automatic, immediate, effortless, often emotionally charged, difficult control (Kahneman, 2003, 2011)
System 2: analytical, controlled, rule-governed, slower, serial, effortful
Normative theories
Ideal/rational decision-making
People do what they ought/should in a given situation
Descriptive theories
Characterise how people actually make decisions
Prescriptive approach
Straddles normative & descriptive theories
Investigates how to help people make better decisions (e.g decision analysis)
Subjective Expected Utility Theory
Savage (1954)
Normative model of risky choice
Rational decision-maker trades off value of all possible outcomes by the likelihood of obtaining them.
SEU = P (outcome) x Utility
Prospect Theory
Kahneman and Tversky (1979)
People evaluate decision outcomes in terms of gains and losses
Act as to maximise gains and minimise losses?
More sensitive to losses than gains (loss aversion)
Differences between people with low and high self esteem (Josephs et al, 1992)
Social Functionalist Approach
SEU and prospect theory generally focus on behaviour in laboratory experiments
Tetlock (1991)
“Subjects in laboratory studies… rarely feel accountable to others for the positions they take. They function in a social vacuum… in which they do not need to worry about the interpersonal consequences of their conduct” (p.453)
Sunk-cost effect (Simonson & Staw, 1992)
People are likely to put more money into something that has already proven fruitless
Attempt to justify previous investment
More likely when justification to others required
Decision-Making and Neuropsychology
Iowa Gambling Task (Bechara et al, 1994, 2000)
Neurotypical individuals = rational performance
Damage to ventromedial prefrontal cortex → worse at task
What are mental representations? How are they involved in thinking? What form do mental representations take?
What are concepts? How do we categorise objects into concepts?
Problem-solving? Simple- and complex-problems
Are humans rational when making judgements & decisions? Do they always use formal reasoning & probabilities to inform these processes?
If not, then what processes are involved when we make judgements & decisions?