Enumeration

Marketing planning process

1. Collection of data

2. Analysis of data

3. Identification of alternative strategies

4. Cost Benefit analysis

5. Selecting alternative and plan formation

6. Control procedures

7. Plan information

Promotion mix

1. Advertising

2. Personal selling

3. Sales promotion

4. Public relations

Specialty Intermediaries

1. Incentive travel company

2. Meeting and convention planner

3. Corporate travel firms

4. Motor coach brokers

Distribution Strategies

1. Intensive

2. Exclusive

3. Selective

Distribution Channels

1. Consensus

2. Vertically Integrated

3. Vertically coordinated