PSY100 Quiz 2 Review
Chapter 9 - Memory
Modes of Memory
The Information Processing Model: Flows from bottom-up to top-down through the nervous system
- Encoding Phase: info is acquired and processed into neural code that the brain can use
- Storage Phase: retention of encoded info
- Retrieval Phase: recovery of stored info
The Multistore Model of Memory
Multi-store model of memory: Atkinson-Shiffrin Model. Sensory memory → Short term memory → Long term memory
Sensory Memory
Sensory Memory: holds large amounts of incoming data for brief amounts of time.
- Iconic Memories (Visual Codes): sensory memory for visual info
- Haptic Codes: process touch and body senses
- Echoic Memories (Acoustic Codes): Sensory memory for auditory info
- Acoustic lasts longer than visual
STM - Short Term Memory
Short-Term Memory: immediate memory; holds a small amount of information for a limited time.
- Working Memory: a adaptation of STM; stores and manipulates info
Has 4 Components:
- Phonological loop: auditory and verbal information
- Visuospatial sketchpad: visual information
- Central executive: control center and directs attention to relevant information
- Episodic buffer: integrates information, links to long-term memory
LTM - Short Term Memory
Long-Term Memory: location of permanent memories
Types of LTM
Declarative/Explicit Memory: memory that is easy to verbalize; consciously aware of
- Semantic memory: a general knowledge memory; things you may know but not remember
- Episodic memory: a memory for personal past experience
- Autobiographical memory: includes both semantic and episodic knowledge of the self
- HSAM: ability to recall large amounts of experiences, dates throughout a lifetime
Nondeclarative/Implicit Memory: memories we acquire and use without awareness of intention; unconscious memories
- Procedural Memory: Motor skills habits we remember how to do without thinking about it
- Priming: Improvement in identifying or processing a stimulus that has been experienced previously (explains everyday effects of familiarity)
- Classical Conditioning
How is LTM Memory Organized?
Connectionist Theories
Spreading Activation Model: A connectionist theory proposing that people organize general knowledge based on their individual experiences
- Ex. asking someone to report the 1st thing to mind when you say red, will get diff answers
Inferences - Using Schemas
Schema: a set of expectations about objects and situations
False schema would be people's accounts of 9/11; bias
Types of Rehearsal
Maintenance Rehearsal: simple repetition of material
Elaborative Rehearsal: linking new material to thing we already know; Levels of processing theory
- Levels of Processing Theory: processing applied to info that predicts the ease of retrieval (includes appearance - hardest, and sound/meaning - easiest)
- **SOUND/MEANING is the easiest to ENCODE because it has deeper levels of attention
How to Prevent Loss of Info - STM?
- We start off with chunking/maintenance rehearsal then transfer to elaborate for LTM
- Chunking: grouping similar info together (1,5,7,9, → “15” “79”)
How do we Retrieve Memories?
STM
- We search through short-term memory in a linear manner, one at a time.
- For example, cafhk. If someone asked you whether H was in the word, you would go in order from C until you reached the said letter
LTM
Cue: anything that helps someone recall information from memory; encoding specificity principles
- Encoding Specificity: when you form long-term memories that are encoded in unique ways as the memory or sequence of events is unlikely to occur again
Context dependent memory: memory enhancement that occurs when the recall situation is similar to the encoding situation
State dependent memory: memory enhancement that occurs when one’s internal state during the recal situation to the coding situation
Distinct Memory Systems
- Medial temporal lobe (includes hippocampus): critical for episodic and spatial memory, encoding, consolidation and retrieval
What are DIfferences in Working Memory and Long-Term Memory?
- Differences between the two can be seen in the serial position effect.
- Serial position effect: We perform the worst remembering words in the middle of the list.
- Primacy effect: participants had time to rehearse words, encode to LTM
- Recency Effect: refers to the superior recall for the last words on the list, STM
Why do we Forget?
- Prefrontal areas of the brain actively suppress memories that are used less frequently.
Decay: reduction in ability to retrieve rarely used information overtime
Interference: Competition between newer and older information in memory.
- proactive interference: old memories interfere with trying to remember new ones
- retroactive interference: new memories interfere with trying to remember old ones
How to improve Memory
Mnemonics: Memory aids that link new information to well-known information.
Method of loci: uses visualizations of familiar spatial environments to recall info
- Ex. thinking of a house, and moving through it
Chapter 10 - Thinking, Language & Intelligence
The Sapir-Whor Hypothesis
The Sapir-Whor Hypothesis: argues language we speak influences our perceptions and conditions
- Linguistic determinism (strong form) vs linguistic relativism (weak form)
- Aka determinism allows us to process better
bilingualism/multilingualism: being fluent in 2 or more languages
- Helps intelligence; Mental flexibility
Examples of Aphasia
Aphasia: language impairment affecting speech
- Broca’s aphasia/nonfluent aphasia: characterized by difficulty in producing speech; makes sense
- Broca’s Area: left frontal lobe
- Wernickes’s aphasia/fluent aphasia: affects comprehension; meaningless
- Wernicke’s area: left temporal lobe + primary auditory cortex
Knowledge Representation
Representation: anything that stands in for or corresponds to something else
- Ex. a map is a representation of city streets
Mental Representation: is a hypothetical internal cognitive symbol that represent s external reality
- Analogical representations: representations maintain some physical characteristics (i.e they are analogous to) the actual object (eg. a image of a princess)
- Symbolic representations: representations which do not correspond to physical characteristics of actual objects (eg. the word princess)
Knowledge Categorization
- We use symbolic representations (language to represent our much of our knowledge)
- How do we use our knowledge efficiently?
Concept: a mental representation that groups objects, events or relations around common themes
Categorization: the process of grouping things based on shared information
- Defining-Attribute/Classical Categorization: objects are categorized according to a certain set of rules of specific set of features
- Prototype: represents your entire category
- Exemplar: specific memory of the category that's use to represent
- Problems:
- We often make expectations to our rules
- Some attributes are more important for designing category membership than others (e.g has wings)
- Some concepts appear to better category members than others
What are Cultural Differences?
Categorization Strategies
- Taxonomic (Western)
- Thematic (Eastern)
Thinking Styles
- Analytic thinking (Western)
- Holistic Thinking (Eastern)
Perception and Categorization
- Holistic (family resemblance) vs. analytic (rule based)
Decision Making
Satisfciers vs Maximizers
Satisficers: choose outcomes that are ok
Maximizers: strive for the best outcome
Emotions and Decision Making
- The somatic marker hypothesis
Heuristics and Decision Making
Heuristics: A shortcut to problem solving; rule of thumb
- Benefits of Heuristics
- Require minimal cognitive resources
- Allows us to decide quickly
- Often lead to reasonable good decisions
- But → can lead to errors and biases
- Availability Heuristic: estimating the frequency of an event based on how easily examples of it come to mind
- Ex. which is more frequent in the English language, words begin with k? Or words that have k as 3rd letter
- Representativeness Heuristic: making judgements of likelihood based on how similar the person or object is to our prototype for that category
An Effective Heuristic
Recognition Heuristic: A more recognizable stimulus has a higher value.
Decide on a Solution
Affect heuristic: emotional response (“gut” feeling) to choose one alternative over another.
Framing Effects
Mental Set: A framework for thinking about a problem.
- Functional Fixedness: example of a mental set, using things for a different purpose
Framing Effects: changes in the way information is perceived as a result of the way in which the information was presented
- Ex. framing a decision to emphasize either the potential losses or potential gains of a decision alternative
- Eg. kahneman and tversky asian disease study
- We see this in the media and politics ALL THE TIME
How do we Measure Intelligence?
- Validity, Reliability, Psychometric
- One of the first people to become interested in measuring intelligence was Sir francis galton
Psychometrics: a branch of psychology concerned with the objective measurement of mental abilities and other attributes → galton
Beginnings of Intelligence Testing
- 1904: Binet & Simon: Focus on the cognition; notion of “mental age”
- Lewis Terman (Stanford-Binet → US version)
- Intelligence Quotient (IQ): a score on the normed test of intelligence (i.e how your scores compared to others who have taken it before you)
- IQ = (mental age/ chronological age) x 100
- Eg, (6/5) x 100 = 120
- Avg IQ is a set at 100 with the standard deviation of 15
Flynn Effect: A secular increase in population IQ observed throughout the 20th century
Conceptualizing Intelligence
General Intelligence (g): the idea that one general factor underlies all mental abilities
- Cattel divided general intelligence into 2 types:
- Fluid intelligence: ability to think logically without the need to use learned knowledge
- Crystallized intelligence: ability to think logically using specific learned knowledge
Factor Analysis
Factor Analysis: statistical method that looks and how lots of different observations correlation and determines how many theoretical constructs could most simply explain what you see.
- Ex. sea monster example → intuitive correlation
- Being intelligent doesn’t guarantee rational behavior or sound reasoning
- Stanovich notion of “dysrationalia”: the inability to think and behave rationally despite having adequate intelligence
- The Cognitive reflection test: is a BETTER predictor of performance on heuristics and biases problems than IQ-type measures
What is the Mindset Theory?
Mindset Theory: fixed vs growth, carol dweck
Multiple Intelligence & Learning Styles
- Sternberg proposed 3 types of intelligence → analytical, creative and practical
- Howard Gardner → multiple intelligences and learning styles (not scientific)
Emotional Intelligence
Emotional Intelligence (EQ): the ability to perceive, understand, manage, and use emotions
- EQ is a predictive of grades, ability to deal with challenges of university exams
Morpheme vs Phoneme
Morphemes: smallest meaningful units in a language such as syllables or words
Phoneme: basic speech sounds in language
Chapter 12 - Personality
Ways to Assess Personality
- Idiographic Approaches: person centered focuses on individual lives; qualitative
- narrative approach; humanistic perspective
- Nomothetic Approaches: common traits and unique combinations; quantitative
- projective measures → rorschach inkblot, TAT
- Thematic Apperception Test (TAT) is needed for achievement, power and affiliation
- objective measures → self reports, informant ratings
Types of Perspective on Personality
Psychodynamic (Freudian, Neo-freudian)
Freud’s Psychodynamic Approach: id, ego, and superego.
- Id: primitive drive for energy of personality; at birth → pleasure principle
- Ego: the self that others see → reality principle
- Superego: difference of right and wrong → moral principle
- We are not conscious of the id, but we can be consciously aware of the ego and superego.
- Defense Mechanism
Neo-Freudian Approach: Carl Jung, analytic psychology and Karen Horney, Feminist psychology
- Analytical Psychology: personal vs collective unconscious; personality types reflecting opposing ways we can orient ourselves to the external environment
Humanistic (Maslow, Rogers)
Humanistic Approach: personal experiences and belief systems; inherently good
- Carl Rogers → Phenomenology → subjective human experience
- Self-actualization → Abraham Maslow
The Self
- Self-Concept: People’s description of their own characteristics, such as “I am in university.”
- Self-Schema: collection of all the self-concepts. Used to organize thinking.
- Self-Awareness: knowledge of the self.
- Self-Esteem: judgment of value
- Self-Regulation: self-control to manage the self.
- Self-Handicapping: people begin to produce an excuse in advance, in case they fail
- Self-Actualization: a state of fulfilled potential
Cultural Differences in The Self
Western Cultures → independent self-construals
Non-Western cultures → interdependent self-construals
Social cognitive (Bandura, Mischel)
reciprocal determinism: features the mutual influence of the person and that of the situation on each other → Bandura
Self-efficacy: self belief to perform well
Locus of control: the degree to which people believe that they (as opposed to external forces) have control over the outcome of events in their lives
- Internal (active) vs External (passive)
- Ex. i make things happen vs things happen to me
Self-Regulation: is the process by which people alter or change their behavior to attain personal goals
Self-control: process of self-regulation in context and involving a clear trade-off between long term goals and short-term temptations
- Ex. The marshmallow test (walter mischel) → delayed gratification
Traits (The big five)
Personality trait: a characteristic; a dispositional tendency to act in a certain over time and across circumstances
Personality type: a classification based on particular configurations of personality traits or other characteristics
Big 5 Theory: A trait theory that identifies five main characteristics that account for most individual differences in personality, OCEAN
- Openness: fantasy, aesthetics, feelings, actions, ideas, and values
- Conscientiousness: incorporates competence, order, dutifulness, achievement striving, self-discipline, and deliberation
- Extraversion: warmth, gregariousness, assertiveness, activity, excitement seeking
- Agreeableness: trust, straightforwardness, altruism, compliance, modesty
- Neuroticism: anxiety, angry hostility, depression, self-consciousness, impulsivity,
Four Personality Types
- average, self-centered, reserved, and role model
What is If-Then Behaviour Profiles?
- Emphasis on the interaction between the situation and the individual
- People may not behave consistently across all situations (if A, then she X but if B, then she Y”, but these patterns of behavior tend to be consistent