PSYC1101 - Foundations of Psychology
Mantra of Social Psychology: Rather than judging a person for the way they’re acting; Instead, try to understand the power of the situation.
Outgroup Homogeneity Effect - people tend to see members of groups they are not part of as more similar to each other than members of their own group
Design
TOLD: “this is an experiment on ‘the effects of punishment on learning’
ACTUALLY STUDIED: obedience to authority; how much show would a normal person give to an innocent stranger, purely because they are unstructured to do so by an authority figure
Procedure
Teacher/Participant
in control of shock, increasing voltage per incorrect answer
Learner/Confederate - the “lie” of the experiment; acts like a participant but is an actor
assigned to memorize work pairings; connecting to shock device
Results
65% of participants went all the way to 450 volts/XXX
All participants went to at least 300 volts
No identified personality trait; gender not moderator
Alterable Factors
Proximity to authority figure (same room - 65% obedience)
Proximity to learner (put learner’s hand on plate - 30% obedience)
Setting/ Uniform
Social Support (other teachers refused to obey - 10%)
Personal Responsibility (reminded of actions’ consequence - 0% obedience)
What Psychological Science is Actually For:
Figuring out mental shortcuts and tendencies that are common to virtually all healthy humans. Using knowledge of these tendencies to optimize ourselves and our society.
Meta-Analysis: Type of research that statistically analyzes data from a ton of different empirical studies of the same phenomenon; uses statistical outcomes as data points; one of the strongest forms of scientific evidence.
(A statistical analysis of several prior studies on the same topic)
Contralateral Processing - Example
Left Brain: production and recognition of words
Right Brain: speech prosody and visual processing
Split brain research on patients with severed corpus callosum - Show split face and respond different answers when asked to “Describe vs. Point to Who They See” (Contralateral processing vs hemispheres of brain)
Myths
Birth Order
Astrology
Barnum/Forer Effect - Human characteristics apply to everyone; susceptible for confirmation bias and self-fulfilling prophecy
Mental Illness and Violence
Except for…
persecutory delusions & command hallucinations
grandiosity delusions; mania (increase entitlement; decrease empathy)
Antisocial personality traits (i.e., psychopathy)
Learning visually, audially, physically
Detecting Bullshit… You must think:
Who is telling me this?
How do they know it?
What do they have to gain?
Forer’s Experiment (Barnum/Forer Effect):
Participants took personality test with “personalized results”
All received the same personality description that could apply to anyone
Most rated their description as “highly accurate”
Evolutionary Mismatch: Our cognitive-behavioral instincts evolved to optimize survival of prehistoric living.
Example: We have evolved to avoid being stabbed (vaccinations)
What is Psychological Science?
Psychology is the scientific study of behaviors (observable) and mental processes (private)
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William James “The Father of Modern Experimental Psychology” (1842-1910)
Functionalism: psychological processes are best understood by their functional purposes…especially as the purpose pertains to natural selection.
Psychologists are scientists who try to form theories about predictable patterns of human behavior and mental processes
Types of Psychological/Empirical Research (Descriptive, Correlational, Experimental)
1. Descriptive Research: Cannot establish cause and effect relations between variables, but can give insight into new experimental ideas.
Includes:
Naturalistic Observation
Surveys
Case Study (research on one individual; Phineas Gage)
2. Correlational Research
Third Variable Problem: When a secret third variable influences both of the two variables that are significantly correlated
Illusory Correlation: When a real, significant correlation between two variables gives the illusion of a causal relationship between the two variables.
Benefits of Correlational Research
Easy to collect large amounts of data
For some cases, it’s the only option (cancer vs. optimism can’t be assigned)
Offers “hints” about causal relationships, which are assess further with True Experimental Design
3. Experimental Research (True Experimental Design)
One type of study that can determine causality.
Conditions held identical, except for independent variable
Rest - Primacy Effect (First thing is more memorable than others)
Bed
Nap
Sleep - Never said; this is a “confabulated memory: a memory error that involves creating false memories”
(Deese–Roediger–McDermott Paradigm: a cognitive psychology technique used to study false memories)
Doze
Drowsy
Velociraptor - Pop Out Effect (Dissimilar to other things, so is more memorable)
Blanket
Dream - Recency Effect (Most recent is most memorable)
Slumber
Awake
Repressed Memory: Idea that memories have be repressed in the brain to protect oneself and one’s ego (not 100% proven, as negative emotion queues the survival instinct to remember traumatic memories)
Encoding: the process of committing information to memory (works best when deliberative)
Sensory Memory (Sound smell, sign, touch, taste) Iconic memory (visual) <1 second Echoic memory (audio) 3-10 seconds Short duration, huge capacity | Short-Term Memory Roughly 30 seconds, small capacity Capacity is roughly seven items (5-9) Chunking: Working Memory (WM) is a combo of STM and attention - can hold information for longer Ex. hit by car, repeat license plate to remember | Long-Term Memory Theoretically limitless duration and capacity |
Double-decker BED → Bunk
Money → Bank
Priming: Stuff in memory is brought to the forefront of your mind by a related concept (or triggering in marketing)
Related to…
Associative-Network Model of Memory
Ex. Spreading Activation Theory
psychological theory that explains how the brain stores and retrieves memories
describes the brain as a network of nodes and connections, where activating one node activates related nodes
Levels of Processing Theory of Memory:
The more deeply we process information, the better we remember it
Self -Reference Effect: One of most effective ways to memorize something is to tie it to long-term memories that relate to The Self
“The brain just wants to keep you alive and get you laid” - Professor John Adams (2025)
Memory: How You Get It
Give Information a SOCIAL Meaning Hamilton et al (1980)
YOU WILL REMEMBER THINGS MORE TO THE EXTENT THEY ARE SOCIALLY RICH |
Elaborative Rehearsal
| Testing Effect (Retrieval Practice Effect)
Short answer forces… Elaborative Rehearsal |
Tie to Emotions Negativity Bias: strong & negative emotions work better Tie to Goals High desirable works best Mnemonic Devices The Generation Effect: the mnemonics that work best are the ones YOU create | Overlearning Rehearse material and quiz yourself, even after you’ve correctly recalled target material Experiment: Participants memorized word list, then tried to rewrite all words
28 days after, more overlearning = more words remembered |
Parietal Lobe - Perry the Platypus couldn’t be touched
Touch perception, body orientation and sensory discrimination
Occipital Lobe - Occipital Eyes
Sight, visual perception and visual interpretation
Frontal Lobe- Front of the group
Problem solving, speech production, motor control
Temporal Lobe- Temporary
Memory, language comprehension, auditory processing
Brainstem- Movement stems from this
Involuntary Movement
Cerebellum- Double l’s balanced
Balance and Coordination
Two Types of Long Term Memory
Declarative (Explicit) Memory Memories you can declare; facts or events you can recall
| Non-Declarative (Implicit) Memory Memories you cannot say; skills or behaviors done without conscious effort
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Anterograde Amnesia Often results from legions in the hippocampus
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Retrograde Amnesia Many new causes - brain injuries, infection, degenerative diseases
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Encoding Specificity (Types)
(Context Dependent Learning)
Scuba study
Two groups memorized a list of words - one group above ground, a second group underwater in scuba gear
Groups recalled more words in the environment they originally memorized in
Couple Fights
When a toxic relationship occurs and arguments happen within one house/location, this location may trigger frustrated feelings and arguments more frequently
(State Dependent Learning)
Adderall
If you study on adderall, you may score better when taking the test on adderall
Couple Fights
When arguing and frustrated, past memories of frustration with your partner will be brought forward
Types of Inference
Proactive Interference: Past information interferes with new information
Ex. You once played golf but now play baseball, and your golf swing now interferes with your baseball swing.
Retroactive Interference: New information interferes with old information
Ex. You once played guitar but are now learning to play piano. Your piano skills now interfere with your ability to play guitar.
NOTE: To remember which is which, the prefixes indicate the direction the arrow is pointing (retro=backwards, pro=forward).
Clap Song Demonstration
(Professor Adams will clap a song rhythm and we have to guess the song without saying anything, and volunteers were shown the song titles beforehand, and then guess the percentage of class that will guess right)
My guesses…
Old Town Road
I don’t know
I don’t know
Actual answers…
Old Town Road 7/80 = 9%
All Star (Shrek) 16/80 = 20%
Party in the USA ???
Result: Volunteers guessed percentages much higher than the actual percentages of the class.
Naïve Realism (one of most important psych concepts)
Constant error in our perception of reality; by default, our brain mistakenly assumes that its subjective perception is a perfect representation of objective reality
*Our perception of reality is not the perception of reality
In context: The songs were obvious to the volunteers having read the titles beforehand, and they believed it would be obvious to the others listening.
Ex.
Psychiatric patients may feel everyone hates them, and naive realism makes this their subjective reality
We may be worried everyone will notice a stain on our shirt, but in reality everyone is worried about themselves and their issues.
Memory Can’t Really Be Trusted
Hindsight Bias Tendency to perceive past events and information as being known more accurately than they actually are Ex. DON’T read over powerpoints to study | Self-Serving/Self-Enhancement Bias Sherman & Kunda Study Participants were randomly assigned to read that caffeine is either: A) bad or B) good for health
| Memory Conformity When a group of people witness the same event, memories converge. One person recalls a false detail, and it becomes incorporated into the other group’s memory. Ex. Separate witnesses after a serious crime Gabbert et al. Study Two groups watched a filmed “crime” from two different angles. 71% of each group recalled details only viewable to participants in the other group. |
Misinformation Loftus & Palmer Study Participants watched a video of a traffic accident, and were asked “About how fast were the cars going when they smashed/crashed/ contacted, etc. Loftus & Pickrell - “Lost in a Mall” Family members told participants a false story about their childhood - getting lost in a mall.
Wade et all Showed fake “photos” of participants on a hot air balloon ride when they were five years old.
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Just-World Bias (Victim Blaming) Carli Study Participants read a story about Pam and Peter, and half read the sentence “Peter raped Pam”. After reading this sentence, they:
(Hindsight Bias as well) When asked a week later, |
Neurons: The main functional unit of the nervous system
Action Potential Electrical impulse that travels through a neuron and causes it to release tiny chemicals (neurotransmitters) at its terminal buttons.
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Afferent (sensory) neurons
| Efferent (motor) neurons:
| Interneurons
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Neurotransmitters Small chemical substances - released from neuron’s axon terminals - that transmit signals to neighboring neurons | ||
Acetylcholine (ACh) Arousal, attention, memory, muscle contractions
| Dopamine Pleasure (euphoria), learning & attention
| Serotonin Regulates mood, sleep, and anxiety; inhibits appetite
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GABA - INHIBITORY Sleep & inhibition of movement and arousal
| Glutamate - EXCITATORY Learning & memory formation
| Endorphins Pain relief, euphoria
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Epinephrine & Norepinephrine (Adrenaline, noradrenaline) Arousal & mood
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Drugs
Agonist: A type of drug that increases the effects of a certain neurotransmitter
Antagonist: A type of drug that decreases the effects of a certain neurotransmitter
Brainstem: Consists of several smaller areas, Midbrain, Pons, Medulla Oblongata, and Reticular formation
Responsible for: Breathing, heartbeat and blood pressure, swallowing (Automatic survival processes)
Cerebellum: Regulates the way we move
Responsible for: Balance, movement coordination
Cerebrum
Cerebral Cortex: Outer layer of the cerebrum is 80% of human brain mass
Occipital Lobe Major Function: Vision Damage may cause hallucinations and hard impact causes blurred vision | Parietal Lobe Function: Tactile Sensation (touch, pressure, pain) | Temporal Lobe Function: Hearing, language, memory Includes limbic system - hippocampus and amygdala Controls time and space perception | Frontal Lobe Function: Thinking, fine motor skills, self-regulation, planning |
Wernicke’s Area: Specifically for language comprehension
Wernicke’s Aphasia
Inability to comprehend language
Words are pronounced correctly but misused
“Please get me some milk from the air conditioner”.
Broca’s Area: Specifically for language production
Broca’s Aphasia
Inability to produce language, but can understand others
“cot” instead of “clock” … “non” instead of “nine
“tan tan tan tan”
Also affects the ability to write
Limbic System: Middle of the brain, and is composed of several structures involved with mood, emotion, and bodily regulation
Amygdala - emotion center
Responsible for: Experiencing fear and anxiety, reward and punishment in learning, and mood
Hippocampus - major memory center of the brain, involved with creation and retention of memories
Responsible for: Memory, mood, navigation, orientation
Hypothalamus - regulates primal urges
Responsible for: Hunger, thirst, sleep, sex, body temp regulation, and mood
Dopaminergic Reward Pathway
Ventral Tegmental Area (VTA)
(origin of dopamine signals)
Nucleus Accumbens (NAcc)
(reward processing center)
Medial Forebrain Bundle (MFB)
(dopamine “superhighway”)
Olds and Milner Experiment (1954)
Rigged a lever in rat’s cage that when pressed, will stimulate an
electrode implanted into it’s MFB
Rat pressed lever until it passed out, no eating or sleeping
In hottest streak, rat pressed lever 2,000 times per hour for 24 hrs
Prefrontal Cortex
(decision making, impulse control)
Amygdala & Hippocampus
(integrate emotions and memory into reward learning)
Pituitary Gland
(regulates hormones that influence dopamine, stress, & motivation)
Anhedonia: psychological symptom characterized by a reduced ability or inability to experience pleasure and interest in activities that were previously enjoyable
Sensation: The PHYSICAL process of detecting environmental stimuli through your sense organs
Transduction: The conversion of physical energy (light, sound, pressure, chemicals) into neural signals
Example: Light waves stimulate the retina, where photoreceptor cells (rods and cones) convert light into neural signals, which are sent through the optic nerves to the brain’s visual processing center
Cornea: Fixed lens on the outer surface of the eye
Pupil: Just a hole
Iris: Adjusts pupil size to let in more/less light.
Lens: Fine tunes light focus for projection to the retina.
Retina: Where light waves are transduced into neural signals by RODS and CONES
Fovea: Focal center of the retina. All cones. No rods.
Rods:
| Cones:
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Absolute Threshold: Minimum stimulation for a stimulus to be detected
Vision: A candle flame on clear, dark night can be detected at 30 miles
Just Noticeable Difference (JND): Least additional stimulus that you’d just barely notice (Smallest detectable change)
Sensation and Perception are Sensitive to…
Proportional (not absolute) differences (Weber’s Law)
Weber’s Law: Our sensory system is sensitive to detecting proportional differences, not absolute difference
Ex.
Two jars with weights varying by a few quarters made distinguishing the heavier nearly impossible
A 2in height difference looks greater on shorter people than taller people
Saving $300 seems greater when it’s 50% off vs. 1% off.
Changes in stimuli and environment
Sensory Adaptation: Sensory receptors stop physically responding to constant stimulus
Sensory level: receptors in eyes, skin, ears, etc.
Not easily reversible; receptors physically stop responding
Ex. Your eyes adjust on a sunny day. You no longer hear a loud fan after time.
Habituation: The brain stops noticing a repeated stimulus
Cognitive level: attention and learning in the brain
Reversible; you can refocus on stimulus
Ex. You stop noticing a billboard on your commute. You tune out background noise in a coffee shop.
Contrast
Cones: photoreceptors in center of retina (the fovea) that process fine detail and color
We have blue, green, and red cones (Trichromatic Theory - we see full color spectrum)
Opponent Process Theory: When our system is overstimulated in one direction, it becomes hypersensitive to opposting stimuli as it attempts to regain its balance
Ex.
After a scary movie, hypersensitive to relief
Dopamine rush, hypersensitive to joylessness
After strenuous exercise, endorphin rush and relaxation hits
Shortcuts, Top-Down Processing
Perception: The psychological process of organizing, interpreting, and making sense of sensory information
Ex.
You see your roommate’s face in a crowd
You perceive mint-chocolate ice cream instead of separate sensations
Prone to illusions!!
Top-Down Processing: Sensory input is organized according to our prior knowledge and expectations about the universe.
Bottom-Up Processing: Perception is built from raw sensory input, with meaning emerging gradually as the brain processes details without relying on prior knowledge
Ex.
We don’t have a “normal script” for upside down faces, so we analyze them in parts, so the mouth and eyes being right-side up makes it less upsetting
Newborns are overwhelmed and exhausted as they are building top-down shortcuts from scratch
February 12, 2025 - Sensation and Perception
To judge an object's distance… we use
Sensation (bottom up): binocular disparity
When an object is closer, our eyes point more sharply inward
The brain processes this angle and uses it to process depth perception
Perceptual (top-down) cues for depth perception - “Monocular cues”
Ex. parallel lines converge in distance
Relative size: smaller objects = further
Interposition: objects block others = closer
The Hermann Grid
Lateral Inhibition: Nearby neurons suppress each other’s activity to enhance contrast
When you focus on a white dot, nearby white/brightness neurons are suppressed to enhance contrast
(Helps us see details/edges in dimly lit conditions)
The McGurk Effect
Multisensory Integration: When your brain integrates conflicting signals - e.g. hearing “ba” while seeing “fa” - you perceive a cross between the two: “da”
In Music
Synchresis: The brain’s automatic fusion of sound and sight (the video will seem like it fits the music
Rubber Hand Illusion
Brain prioritizes visual input, and you start to “feel” the fake pain
Real-Life Integration: Mirror-box therapy for phantom limb pain
The Double-Flash Illusion
Crossmodal perception: you brain perceives a second beep to match the (more ambiguous) sight to the clearer sound
Vision Impairments
Cataracts Clouding of lens, making vision blurry Cataract Fuel: Aging, UV light exposure, diabetes, steroids | Glaucoma Damage to the optic nerve due to increased pressure Pressure kills optic nerve, and regular testing 60+ prevents the 10-20 year blindness | Macular Degeneration Foveal (the macula) damage → loss of central vision Caused by oxidative stress, so eating antioxidants helps protect vision Risk factors: Aging, smoking, poor diet | Diabetic Retinopathy Blood vessel damage in the retina Affects people with uncontrolled diabetes - highest cause of vision loss in working age adults Early stages have no symptoms, but blurry, patchy vision develops as damage progresses |
Hearing Impairments
Noise-Induced Hearing Loss Hair cells in the cochlea die At risk: concertgoers, musicians, construction workers, pilots Prevention: 60/60 rule (volume <60% for <60 mins) Tinnitus: persistent ringing in the ears | Presbycusis Age-related hearing loss Accelerants: noise exposure, diabetes, heart disease | Hearing loss is a risk factor for cognitive decline Reduced auditory input leads to brain shrinkage (faster brain atrophy) Hearing loss leads to social withdraw, which predicts dementia |
The Effects of Refined Sugar
Our bodies evolved to crave sugar like it’s a life-saving miracle because sugar was found in fruit and honey in limited quantities.
Today, we are not evolved to process the virtually limitless supply of pure sugar
Since 1975, both obesity and sugar consumption has tripled
Recommendation: Women should consume fewer than 25g sugar/day and men 36g sugar/day.
REFINED SUGAR: mimics the reaction of regular recreational drug use
Increased impulsivity
Poor self-regulation
Lower resting dopamine levels
Irritability from sustained sugar abstinence
Strongly activates the reward pathway in the brain
Drug addicts’ brains show increased sensitization to their drug of choice
Drug presence causes abnormally high dopamine spikes
Cross-sensitization occurs when high dopamine spikes are also caused by or formed in response to alternative sources
Sugar addicts suffer from dopamine sensitization and are prone to cross-sensitization - once you’re addicted to sugar, you’re more prone to other addictions