A type of learning in which behavior is strengthened if followed by a reinforcer or diminished if followed by a punisher.
Behaviors followed by favorable consequences become more likely, and behaviors followed by unfavorable consequences become less likely.
Adding a desirable stimulus to increase the likelihood of a behavior (e.g., giving candy for doing homework).
Removing an aversive stimulus to increase the likelihood of a behavior (e.g., turning off a loud alarm when you get out of bed).
Adding an aversive stimulus to decrease a behavior (e.g., giving a speeding ticket to reduce speeding).
Removing a desirable stimulus to decrease a behavior (e.g., taking away a phone for misbehavior).
Can lead to fear, aggression, or avoidance
Does not teach what behavior should replace the undesired one
May be temporary or situation-specific
A chamber used by B.F. Skinner to study operant conditioning with animals, often containing a lever or button for the animal to press to receive reinforcement.
Behavior that is accidentally reinforced, leading the organism to believe it caused the reinforcement (e.g., lucky socks).
Gradually guiding behavior toward a desired goal by reinforcing successive approximations of the behavior.
A naturally reinforcing stimulus, such as food, water, or warmth—things that satisfy biological needs.
A stimulus that gains its reinforcing power through association with a primary reinforcer (e.g., money, praise).
A mental representation of one’s physical environment (e.g., rats learning the layout of a maze).
Learning that occurs but is not apparent until there is an incentive to demonstrate it.
When an external reward diminishes intrinsic motivation to perform a task (e.g., being paid to draw reduces enjoyment in drawing).
A more preferred activity can be used to reinforce a less preferred activity (e.g., "You can watch TV after doing homework").
Internal mental processes such as expectations and predictability can influence how organisms learn and respond to consequences.
Organisms are biologically inclined to learn some behaviors more easily than others (e.g., pigs rooting for food even when trained to do otherwise).
Rules for how and when reinforcement is delivered.
i. Continuous Reinforcement
Reinforcing the desired response every time it occurs (leads to rapid learning, but rapid extinction).
ii. Partial (Intermittent) Reinforcement
Reinforcing a response only part of the time—slower acquisition, more resistance to extinction.
1. Fixed-Ratio
Reinforcement after a set number of responses (e.g., reward after every 5th response).
2. Variable-Ratio
Reinforcement after a varying number of responses (e.g., slot machines)—very resistant to extinction.
3. Fixed-Interval
Reinforcement after a set amount of time (e.g., paycheck every 2 weeks).
4. Variable-Interval
Reinforcement at unpredictable time intervals (e.g., checking for a text message).
Learning by observing and imitating the behavior of others.
The process of observing and imitating a specific behavior.
i. Prosocial Behavior
Positive, constructive, helpful behavior (e.g., helping others, volunteering).
ii. Antisocial Behavior
Negative, harmful behavior (e.g., aggression, lying).
Frontal lobe neurons that fire when performing certain actions or when observing others doing so—enable imitation and empathy.
A famous experiment showing that children who observed an adult acting aggressively toward a Bobo doll were more likely to also act aggressively, demonstrating the power of observational learning and modeling.