Course: Principles of Economics
Instructor: Dr. Noha Ghazy
Contact: noha.ghazy@giu-uni.de
Date: Spring 2025
What is a Market?
Understanding Demand
Demand Curve
Individual Demand vs Market Demand
Shifts in the Demand Curve
Understanding Supply
Supply Curve
Individual Supply vs Market Supply
Shifts in the Supply Curve
A market is a group of buyers and sellers for a specific product.
Characteristics:
Many buyers and sellers exist.
Each has a negligible impact on pricing; they are "price takers."
Perfectly Competitive Market Assumptions:
All goods are identical.
Market participants cannot affect prices individually.
Quantity Demanded: Amount consumers are willing to purchase at various prices.
Law of Demand: Quantity demanded decreases as price increases (ceteris paribus).
Definition: A table depicting the relationship between price and quantity demanded.
Example: Helen's demand for lattes illustrates the law of demand.
The overall market demand is the total of individual demands at each price.
Example: For the latte market, if Helen and Ken are buyers, their individual demands at various prices can be summed to find market demand.
Quantity Supplied: Amount producers are willing to sell at various prices.
Law of Supply: Quantity supplied increases as price increases (ceteris paribus).
Definition: A table showing the relationship between the price of a good and quantity supplied.
Example: Mulliri's supply of lattes expresses this relationship.
Market supply is the sum of individual suppliers' quantities at each price.
Example: If Mulliri and another seller supply lattes, their combined offers illustrate market supply.
The demand curve reflects price impact on quantity demanded excluding other factors.
Non-Price Determinants can shift the demand curve.
Number of Buyers: An increase shifts demand curve to the right.
Income:
Normal goods: Demand increases with rising income.
Inferior goods: Demand decreases with rising income.
Prices of Related Goods:
Substitutes: Increase in one good's price raises demand for its substitute.
Complements: Increase in one good's price lowers demand for its complement.
Tastes: Changes that favor a good increase demand, shifting the curve right.
Expectations: Anticipated future changes can affect current demand.
Movements in demand curve due to price changes vs shifts due to other factors (number of buyers, income, related goods, tastes, expectations).
The supply curve indicates how price influences quantity supplied.
Non-Price Determinants can shift the supply curve.
Input Prices: A decrease in input costs can increase supply.
Technology: Advancements can improve efficiency and increase supply.
Number of Sellers: More sellers in the market increase overall supply.
Expectations: Anticipations about future prices impact current supply decisions.
Movements along the supply curve due to price vs shifts caused by changes in inputs, technology, seller count, and expectations.