Zalando Size Recommendation Tool Overview

Zalando's New Size Recommendation Tool

• Launch Date: July 20, 2023
• Location: Initially available in the DACH region (Germany, Austria, Switzerland)
• Purpose: To provide personalized size recommendations based on customers’ body measurements obtained via photos.

Key Features:

• Photo Measurement: Customers can take two pictures of themselves in tight-fitting clothing.
• Size Prediction: The tool predicts body measurements to help customers select the correct clothing size.
• Category Focus: Initially applied to women’s tops, particularly dresses, as this category often presents challenges in finding the right fit.
• Potential Benefits:
  • Reduce size-related returns.
  • Decrease textile waste by supporting brands to better understand their customers’ sizing needs.

Industry First:

• Innovation: This tool is a groundbreaking development in the fashion industry, as no other platform of Zalando’s scale has offered such a personalized size recommendation system.

Customer Assurance & Data Privacy:

• Data Management: Photos are deleted after measurements are taken; no images leave the customer’s phone.
• User Control: Customers maintain full control over their data-sharing preferences.
• Trust Building: Designed to enhance customer relationships by resolving frustrations related to fit discrepancies.

Future Developments:

• Integration with Virtual Experiences: Plans to integrate size recommendations with a virtual fitting room experience, potentially creating 3D avatars that accurately depict body shapes based on measurements.
• Past Success: Zalando reports a 10% reduction in size-related returns for items utilizing size advice.

Company Background:

• Founded: 2008 in Berlin
• Overview:
  • Europe's leading online multi-brand fashion destination.
  • Supports more than 50 million active customers in 25 markets.
  • Operates in two areas: Business-to-Consumer (B2C) and Business-to-Business (B2B).
• E-commerce Efforts: Zalando aims to enable positive changes in the fashion industry through its ecosystem vision, leveraging logistics, software, and service capabilities for effective brand and retailer support.