Zalando Size Recommendation Tool Overview

Zalando's New Size Recommendation Tool

  • Launch Date: July 20, 2023
  • Location: Initially available in the DACH region (Germany, Austria, Switzerland)
  • Purpose: To provide personalized size recommendations based on customers’ body measurements obtained via photos.

Key Features:

  • Photo Measurement: Customers can take two pictures of themselves in tight-fitting clothing.
  • Size Prediction: The tool predicts body measurements to help customers select the correct clothing size.
  • Category Focus: Initially applied to women’s tops, particularly dresses, as this category often presents challenges in finding the right fit.
  • Potential Benefits:
    • Reduce size-related returns.
    • Decrease textile waste by supporting brands to better understand their customers’ sizing needs.

Industry First:

  • Innovation: This tool is a groundbreaking development in the fashion industry, as no other platform of Zalando’s scale has offered such a personalized size recommendation system.

Customer Assurance & Data Privacy:

  • Data Management: Photos are deleted after measurements are taken; no images leave the customer’s phone.
  • User Control: Customers maintain full control over their data-sharing preferences.
  • Trust Building: Designed to enhance customer relationships by resolving frustrations related to fit discrepancies.

Future Developments:

  • Integration with Virtual Experiences: Plans to integrate size recommendations with a virtual fitting room experience, potentially creating 3D avatars that accurately depict body shapes based on measurements.
  • Past Success: Zalando reports a 10% reduction in size-related returns for items utilizing size advice.

Company Background:

  • Founded: 2008 in Berlin
  • Overview:
    • Europe's leading online multi-brand fashion destination.
    • Supports more than 50 million active customers in 25 markets.
    • Operates in two areas: Business-to-Consumer (B2C) and Business-to-Business (B2B).
  • E-commerce Efforts: Zalando aims to enable positive changes in the fashion industry through its ecosystem vision, leveraging logistics, software, and service capabilities for effective brand and retailer support.