Single Factor Design
Single Factor Design Decision Tree
Single-Factor Two Levels
Between subjects, single factor designs
Independent groups designs
Manipulated independent variable
Random assignment to create equivalent groups
Example
IV: manipulated type of note-taking (laptop note taking vs handwritten note taking)
DV: performance on memory test
Matched groups design
Manipulated independent variable
Matching to produce equivalent groups
Example
IV: type of social skills training (Direct teaching vs play activities)
Matching variable: autism quotient
DV: social interaction observation code
Ex-Post Facto Designs
Subject variable as an independent variable
Deliberate attempts to select participants to reduce nonequivalence
Example
IV: whether or not traumatic brain injury has occurred
Experimental group: had experience TBI
Control group: no TBI
DV: ability to detect insincerity others
Within-subjects, single factor designs
Also called repeated measures designs
Famous historical example: Stroop
used reverse counterbalancing
manipulated independent variable
all subjects participate in all levels of the independent variable
Each participant is their own control
IV: color of ink
Control group: NC
Experimental group: NCWd
DV: time to read
Between-subjects, multilevel designs
Advantage 1: ability to discover nonlinear effects
Advantage 2: ability to rule out alternative explanations
Power posing gone wrong
Compared just high and low power
Could have added a control group and been better controlled
Analyzing Data from Single-Factor Designs
Presenting the data
Don’t present the same data in more than one way
Each way has its own pros/cons and some data is best presented in a certain way
Bar graphs vs line graphs - bar graph better
Bransford and Johnson’s (1972) data presented in table and graphical forms
Within-subjects, multilevel designs
Nonlinear results - line graph
Ebbinghaus forgetting curve
Analyzing Data: Inferential Statistics
Key terms
Variability
Systematic Variance
Error Variance
Homogeneity of variance
Analyzing Data from Single-Factor Designs
Analyzing single-factor, two-level designs
T-test assumptions
Interval or ratio scale data
Data normally distributed (or close)
Homogeneity of variance
T-test for independent samples for:
Independent groups designs
Nonequivalent groups design
T-test for related (dependent) samples for:
Matched groups design
Repeated measures designs
Multiple t-tests inappropriate
Increases chances of Type I error
One-factor Analysis of Variance (ANOVA) for:
Multilevel independent groups designs
Multilevel ex post facto designs
One-way ANOVA for repeated measures, for:
Multilevel matched groups designs
Multilevel repeated-measures designs
Once overall significant effect found, then post hoc testing
Comparing each level of IV against each other level