Explicit memories: facts and experiences we know about Effortful processing: encoding requires attention conscious effort. Implicit memories( non-declarative) : info we store on Accident and Unintentionally memorized ex. Speeching your native langue . automatic proccessing: unconscious storing in brain of info space time frequency well learned info sounds smells word meanings without try we process space ex. Place where are in textbook time ex. Note sequence of events frequency ex. Keep track how time things happen Sensory goes to WM gives it images sounds strong scents Iconic memory:SM photographic last only few secs echoic Memory: short SM of auditory simiti can be recalled 3 to 4 secs . we can only usually rember 7 bit info in STM. only rember six letters 5 words . graph 2.4-2 the shorter time btween ask them Participants recall the info the better change the have remembering it . chucking : puting info into familiar segments manageable recall more easily. Chucking occurs naturally. Ex. recall 4 sec basketball play ealsiy in the moment Menmonics: M aid use vivid imagery organizational devices. Ex. carrots wit bun millk filles shoes papper towels of tree branch way to rember grccey lsit . Method of Loci : add vivid details t M familiar palace you know . ex rember card guy put them in his childhood home . Hierarchies: few board categories dived subdvied narrow concept and facts . help uus recall info easy words were groups to gether 2 to 3 times easy recall . Spacing effect: easy to learn things if spread a out learning over time instead to all one day . lot of studies show this works Massed practice :when you cram thign int one day . Testing Effect: it is better to test your self on the info instead reread the textbook cause testing requires retrieving info . Shallow processing : encoding on basic level base structure or appearance of words . Deep Processing : encodes based on meaning of words deeper the processing the easier it will be able to rember it . put personal meaing into your studying easiest to rember stuff.