Multinational Enterprises (MNEs) face complexities due to diverse national cultures.
Define and explain the concept of culture.
Discuss the significance of culture in International Business (IB).
Review research findings from G. Hofstede and F. Trompenaars.
Understand the implications of culture for International Human Resource Management (IHRM).
Each country has unique characteristics (history, government, laws).
Complexity increases with interaction among different national cultures.
Cultural differences can significantly impact business operations.
Culture encompasses shared behaviors and beliefs developed over time.
Key aspects of culture:
Sense of identity and belonging.
Ability to adapt and transmit knowledge across generations.
Influences all aspects of management processes.
Surface Culture: Observable elements (dress, food, customs).
Hidden Culture: Values and philosophies (views on child-rearing, morality).
Implicit Culture: Universal truths forming the core of cultural beliefs.
Increasing Transnational Competence:
Awareness
Respect
Reconciliation
Efforts to categorize worldwide cultures into limited sets based on similarities.
Research highlights similarities and differences among cultures.
Cultural Dimensions:
Power distance
Individualism vs. collectivism
Uncertainty avoidance
Masculinity vs. femininity
Long-term vs. short-term orientation
Indulgence vs. restraint
Emphasizes adapting managerial practices to local cultures.
Cultural Factors:
Universalism vs. particularism
Individualism vs. communitarianism
Neutral vs. emotional expressions
Specific vs. diffuse interactions
The GLOBE study builds on existing cultural frameworks and categorizes cultural values.
Groupings based on cultural similarities:
Anglo: Australia, Canada, UK
Arab: Middle Eastern countries
Far Eastern: Includes China, Japan
Nordic: Denmark, Sweden
Risks of treating cultures as homogeneous groups.
The need for understanding cultural dynamics and changes.
MNEs may prioritize their organizational cultures over local country cultures.
Divergence: Influence of cultural values on MNE practices.
Convergence: Similarity in adopting best practices.
Cross-vergence: Cultural systems blending across borders.
Glocalization: Balancing global strategies with local practices.
Criticisms: Lack of analytical rigor, reliance on descriptive data.
Factors Limiting Research: Expenses, comprehensive knowledge, need for international cooperation.
Research Difficulties: Inconsistent definitions, translation issues, variable identification challenges.
Cross-Cultural, Multicultural, Descriptive Research Types.
Challenges in focused research, language, measurement, and cultural equivalence.
Cultural influences significant in areas such as:
Recruitment and hiring
Relationship building
Language use and communication
Organizational justice perceptions
Decision-making and performance evaluations.