Recommend and sell products, Adverse re-actions, Feedback

Makeup Application Advice

• Provide detailed advice to clients on the specific products and techniques used during the makeup application process, ensuring they understand how to replicate the look at home for maintenance purposes. Also, the makeup consultation needs to have the needed information about the face analysis of the client so that the consultation is more effective and the makeup application is better overall

• Emphasize the importance of removing makeup thoroughly each day to prevent pore stretching, bacteria buildup, and potential skin issues like acne or irritation. Explain the long-term benefits of proper makeup removal for maintaining healthy skin.

• Recommend high-quality, lint-free cotton wool pads for makeup removal, and demonstrate gentle, outward movements to avoid unnecessary pulling or tugging on the skin. This will benefit in the long run due to less stretching of the skin's surface.

• For waterproof mascara and heavy eye makeup, recommend and demonstrate the use of oil-based removers, explaining how they effectively dissolve stubborn makeup without the need for harsh rubbing. Also, if the client is wearing false lashes, use the proper removal to prevent damage to both the false lashes and the client's real eye lashes

• After cleansing, hydrate the skin with a gentle toner to restore pH balance, followed by a suitable moisturizer to replenish moisture and keep the skin hydrated. Also, if they have oily skin use a water based mositurizer and if they have combination or normal skin, use a hybrid mositurizer and finally if they have dry skin use an oil based moisturizer

Client Feedback and Makeup Plan Updates

• Prioritize client satisfaction by checking in throughout the makeup application process and ensuring they are happy with the finished look. Make sure that the client knows that the communication is open for them to make changes and alterations to the makeup plan

• Allocate time for client questions and concerns, providing thorough answers and explanations. Update the makeup plan based on their feedback for future visits, ensuring their preferences are taken into account.

• Seek face-to-face feedback to ensure clear and empathetic communication, asking specific questions about their preferences and concerns regarding their makeup application. Make sure to take very detailed notes about the preferences of the client

• Listen attentively to the client's feedback, and rephrase their comments to ensure clarity and understanding. Address any concerns or issues they raise promptly and professionally.

Adverse Reactions

• Clearly inform clients about potential adverse reactions to makeup products, such as rashes, allergies, or irritation. Advise them to discontinue use immediately if any adverse reactions occur and to seek medical advice if the reaction is severe or persistent.

• Explain the risks associated with using expired makeup products, such as mascara, which can harbor bacteria and cause eye infections or irritation. Be sure to mention to them that even though it might not seem like it, they are still putting themselves at risk when using old products.

• Educate clients on how cosmetic reactions may manifest, including symptoms such as scaling, itchy red areas, inflammatory dermatitis, or allergic contact dermatitis. Ensure that the client knows not to scratch the area if they have a reaction and instead apply a soothing cream on the area.

• Clarify that reactions can be either allergic, resulting from an immune response to a specific ingredient, or irritant, caused by direct contact with an irritating substance. Inform clients that delayed reactions are possible and may not appear immediately after product use.

Cosmetic Label Information

• Explain to clients that ingredients in cosmetic products are listed in descending order by quantity, emphasizing that any ingredient, regardless of its position on the label, has the potential to cause an adverse reaction. Even if the ingredient is last, there is still a chance of having a reaction

• Caution clients that terms like "hypoallergenic," "pure," and "natural" are primarily marketing terms and do not guarantee that a product is completely free from allergens or irritants. Do not rely on these terms when buying products

• Suggest performing a potential sensitivity test before using a new product, advising clients to repeatedly apply a small amount of the substance to the same area of forearm skin for 3-4 days to check for any adverse reactions.

• Advise clients that mild reactions to cosmetic products can often be resolved by simply avoiding the offending product and allowing the skin to recover. If the irritation continues then the client needs to go see a doctor

• Recommend the use of 1% hydrocortisone cream, available without a prescription, for managing more serious reactions to cosmetic products, but advise clients to seek professional medical advice if symptoms persist or worsen.

• If a reaction is determined to be due to an allergy to a specific ingredient, emphasize the importance of carefully perusing cosmetic labels to avoid products containing that particular ingredient in the future by undergoing patch testing performed by a dermatologist or allergist.

• Remind clients that the most effective way to avoid cosmetic reactions is to avoid using cosmetics entirely, especially if they have a history of sensitive skin or allergic reactions.

Product Demonstration

• Conduct live demonstrations of makeup application techniques for clients to facilitate at-home maintenance, providing step-by-step guidance on product usage and application methods. Also, showing them a video will go a long way

• Showcase the specific products used during the demonstration, and offer personalized tips and tricks on how to apply them effectively for achieving desired looks.

Product Recommendation and Sales

• Show genuine enthusiasm for recommended products, highlighting their benefits and features without being evasive or critical of other options. Also, it is important to mention what the other options entail and what they can benefit or what some of the issues are

• Encourage clients to try recommended products to experience their effects firsthand, ensuring they feel valued and empowered in their purchasing decisions by taking into account their opinions

• Maintain detailed records of the techniques and products used during each client's makeup session, providing them with a personalized reference guide for future use, whether that's through a notebook or some sort of computer file

• Project a professional image through impeccable appearance, grooming, and extensive knowledge of makeup products and techniques. Make sure to thoroughly research each makeup product so that you stay updated and are more trusted by the client

• Prioritize friendliness, understanding, fairness, control, options, and information in all interactions to effectively meet customer needs and build lasting relationships.

Makeup Hygiene

• Emphasize that makeup cleaning and sanitary application procedures are essential when applying makeup, regardless of whether it's for oneself or others, to prevent the spread of bacteria and potential skin infections.

• Establish a routine for regularly cleaning makeup brushes and equipment using gentle soap and water or specialized brush cleaners to remove product buildup and bacteria.

• Advocate for the use of fresh, disposable applicators for mascara and lip products to avoid cross-contamination and maintain hygiene standards.

• Implement sterilization protocols for makeup tools using surgical alcohol or other appropriate disinfectants to eliminate harmful pathogens and ensure a safe application environment.

• Advise clients to replace makeup sponges frequently, as they can harbor bacteria and contribute to skin problems if not properly maintained.

• Recommend wiping powder surfaces with alcohol-soaked tissues or sprays to disinfect and prevent the growth of bacteria on makeup products.

Makeup Shelf Life

• Mascara: 3 months

• Powder eye shadow: 1 year.

• Cream eye shadow: discard as soon as you notice a change in smell, color, or texture.

• Eyeliner pencils: 2 years with regular sharpening.

• Liquid eyeliners: 6 months.

• Concealers: 1 year

• Powder foundations: 18 months

• Liquid foundations: 1 year

• Face powders: 2-3 years

• Powder blush: 2 years

• Cream blush: 6 months

• Lipstick: 1 year

• Lipgloss: 1 year

Stock Management

• Implement and maintain organized information systems, whether manual or computerized, for efficiently managing client data, inventory records, and other relevant management information.

• Establish relationships with reputable wholesalers, mail-order companies, or company representatives for sourcing stock and replenishing product supplies.

• Maintain accurate and up-to-date stock records to prevent shortages of popular items and avoid over-ordering, ensuring optimal inventory levels.

• Adhere to environmental purchasing guidelines by prioritizing products with less packaging, recyclable materials, and a reputation for quality and sustainability.