BMG100 W25 Template for Business Plan

Introduction to Business Plan Template

• Purpose: Organize your Business Plan for Praxar Kayak Simulation

• Use as a guide for group meeting with TA

• Edit and adapt the template as needed

• Marking Grid provides expectations for the Business Plan

• Submission will consist of a PowerPoint used in a 15-minute presentation (15% of evaluation)

• Emphasize specificity, conciseness, and use of bullet points, tables, and graphics

Formatting Instructions

• Follow the table of contents order

• Create your own brand identity and color scheme

• Avoid dark backgrounds for printability

• Direct responses instead of rephrasing questions

• Use bullet points only for clarity and conciseness

• Ensure slides are informative for grading purposes

• Compliance to directives accounts for 10% of grading

• Minimum font size of 18-point for readability

• Add personality to mission statements and overall presentation

Format of Business Plan

• Submit a PowerPoint; PDF version as presentation material

• Slide breakdown:

  • Title page

  • Table of Contents

  • Executive Summary: 1 slide

  • Mission Statement: 1 slide

  • Company Description: 1 slide

  • Market Potential: 2-3 slides

  • Competitive Analysis: 1 slide

  • Business Objectives: 1-2 slides

  • Production/Operations Plan: 1-2 slides

  • Marketing and Sales Strategy: 2-3 slides

  • Financial Plan: 1-2 slides

• Total slides should not exceed 20, including all sections

Table of Contents Breakdown

• Executive Summary

• Mission Statement

• Company Description / History

• Market Potential

• Competitive Analysis

• Business Objectives

• Production / Operations Plan

• Marketing and Sales Strategy

• Financial Plan

• Appendix

Executive Summary Content

• Identify target customers

• Outline customer needs

• Describe the product and its benefits

• List competitors

• Differentiate your company/product from competitors

Mission Statement Guidelines

• Outline motivations for starting the business

• Share experiences that led to the launch

• Explain the importance of benefits to the target market

Company Description & History

• Include founding date and location

• Detail leadership/management structure

• Highlight company milestones and achievements

• Describe flagship product (Kayak)

• State number of employees

Market Potential

• Define the target market for the product

• Describe target audience and their location

• Identify target market income and hobbies

Competitive Analysis

• Assess the competitive environment and number of competitors

• Identify main competitors and their significance

• Explain how your company/product is superior

Business Objectives

• Set at least 3 SMART objectives

• SMART criteria: Specific, Measurable, Achievable, Realistic, Time-bound

• Reference class material for guidance on SMART objectives

Production / Operations Plan

• Describe the manufacturing process and capacity

• Discuss hiring plans and employee compensation

• Address quality control and assurance strategies

• Outline plans for research and development

Marketing and Sales Strategy

• Identify product benefits and unique features

• Detail business growth strategies

• Discuss plans for product launches and market expansion

Financial Plan Overview

• Present projected P&L statement

• Include estimated sales, costs, and profit projections

Appendix Inclusion

• Use for additional information or relevant data

• Ensure relevance to the business plan

Conclusion

• Confirm that each section is addressed

• Ensure adherence to presentation format and guidelines

• Prepare thoroughly for the presentation with proper visuals and information.