Comm Chapter 1

Telephony - New communication technologies fascinate us, but their initial use is subject to rapid change. Early “misapplication”: Not sure how to use new communication devices, we test out various ideas. People using technology wrong. What is “new” often has deep historical roots: We share similar information with each other through various communication devices Ownership and control: Will industries be privately owned or regulated by government? 

Convergence - The “merging” of computing, telecommunications, and media in a digital environment 

What are the 3 types of convergence - Technological Convergence, Economic Convergence, and Cultural Convergence

Technological Convergence - The technical function of a device/tool have come together. FE - A Phone can be a, Flashlight, GPS, Clock,Television. It can also effect professions  

Economic Convergence- Combining of a tech company with a media company. Prime Example: Amazon because it Produces Many things such as Media, Music, Items. EC is also Personalized advertisements and Media consolidation

Media Consolidation - When 2 media companies come together. FE: ESPN, Disney, Marvel, etc.... 

Apple- Apple TV allows to produce media. Technological though, because of the selling of phones, computers, watches, software, etc... 

Cultural Convergence - Squid Games. FE: Korean TV show, Shown worldwide throughout different cultures, Watched worldwide which Shows that the world is digitally connected 

What are the Implications of Convergence? - Means that a lot of things are changing FE: Audience interpretations and Risks 

Media Organization can be? - Centralized and Converged 

Centralized Media organizations - production, distribution, marketing, and advertising are controlled by a single individual or unit 

Converged Media organizations - may be de-centralized via the Internet, inviting more diffuse methods of production, distribution, marketing, and advertising 

What is Media Type and Media Content? -  How we engage with and what constituted media are in a state of flux. Different protections and restrictions. FE: Stuff we can’t say on TV or the Radio 

Media Use - “24/7” media environment. Ability to always be “on” and “connected”. Media companies need to content to fill time. Good if you work in media. Media companies produce more content. More shows. Re-runs. Use social media more. We live in a multiscreen world, although Internet access and benefits remain unequal 

Media Profession - Era of digital medial requires learning new skills while maintaining professional ethics and standards 

Citizen Journalism - Interactive relationship wherein audiences contribute to story content/ or correction 

Attitude and Values with Increased global communications - With increased global digital communication comes increased desire for transparency and methods for gaining trusts. Confusion over traditions notions for privacy for individuals and companies 

Behavioral Targeting - Advertising techniques are drawn from the information we readily share through our digital footprint 

Types of mass communications in the digital age - Traditional mass communication and Traditional interpersonal communication

Traditional Mass communication - Communication to a large group or groups of people largely unknown to the sender of the message 

Traditional interpersonal communication - Communication between two or more individuals, often in a small group, although it can involve communication between a live speaker and an audience 

Types of Interpersonal Communication - Traditional interpersonal communication and Medial interpersonal communication

Traditional interpersonal communication - Usually interactive; flows at least two ways; tends not to be anonymous; involves both verbal and nonverbal messages 

Medial interpersonal communication - Takes place through an external medium, such as a telephone, text, or messaging apps; visual cues often absent; online medium blurs lines between interpersonal and mass communication