P > MC → DWL
P > ATC → positive economic profit
P = ATC → zero economic profit
P < ATC → negative economic profit
Economic Profit = (P - ATC) x Q
TR peaks/maximizes when MR = 0
a monopoly will never produce where MR is negative because then TR is falling and profit shrinks
MR is positive when TR is rising
MR is zero when TR is at its max
MR is negative when TR is falling
change in TR/change in Q
MR can go negative if the firm keeps lowering price too far. But monopolies won’t operate there — because:
TR would be decreasing
Profit would drop
Monopoly never produces where MR < 0
In a monopoly, output is where MR = MC, but P > MC
This means:
Some consumers who value the product more than its cost of production don’t get it
Those missed trades = deadweight loss
Monopoly causes DWL because:
It restricts output
Charges a higher price
Prevents mutually beneficial trades