Attribution Theory & Person Perception
Attribution - the process of explaining the causes of one’s behavior
Internal - personal/dispositional
External - situational
Explanatory style - predictable patterns of how people explain good/bad events
Three steps of attribution
Antecedent - prejudge people or events on what we know or think about them
Attribution - give reasons for an individual’s behavior based on the antecedent, comes from personal experience and/or schemas
Consequence - the real reason for the behavior
Biases in Attribution
Fundamental attribution error - tendency to attribute behavior of others to internal factors
Actor/observer bias - tendency to attribute others’ behavior to internal causes while attributing our own behavior to external causes
Self serving bias - tendency to take personal credit for positive outcomes, but blame external causes for failures
Confirmation bias - we only remember information that confirms our bias, and forget information that does not
Racism - somewhat unconscious thought process of applying information from our experiences to a group monolithically
Discrimination - the physical act of behaving differently towards a group in response to attributions which can be shown through negative interactions and sometimes violence
Locus of Control
Internal - expect events to be controlled by own efforts
External - expect events to be determined by external forces outside of their control
Person Perception
Person perception - mental processes we use to form impressions of people
Mere exposure effect - all else being equal, attitudes toward object/person become more positive the more frequently exposed to it
Self fulfilling prophecy - behaving in ways that elicit behaviors from others that confirms their beliefs/perceptions about themself or others
Social comparison - evaluating oneself based on comparison to other members of society or social circles
Persuasion
To change attitudes
Elaboration likelihood model
Central route to persuasion - content of message is more important than characteristics of communicator
Peripheral route - little attention to central content of message, affected by persuasion cues that surround it
Halo effect - a positive impression of a person in one area, unconsciously influences how you perceive them in other areas
Persuasion techniques
Foot in door technique - get person to agree to a small request and gradually present larger requests
Door in face technique - request favor likely to be denied, then concede to lesser request
Cognitive Dissonance
People want attitudes and behaviors to be consistent
Dissonance - is inconsistency b/w attitudes and behaviors
Causes tension and anxiety that motivates change
It is easier to change attitudes than behavior
Leon Festinger
Asked people to do a dull task and later asked them to persuade another person to do it saying it was exciting and fun for $1 or $20
People who got $1 reported a more positive experience bc the $1 group changed attitude to create consistency and the $20 had adequate justification
Social Influences
Deindividuation - phenomenon when a person becomes submerged in a group and loses sense of individuality
Tend to do things would normally not do when alone
Norman Triplett (1897) - noticed bicycle races trended to go faster when others were present
Race alone against clock
With another cyclist not competing - fastest
With another cyclist competing - fastest
Robert Zajonc - social facilitation vs social impairment
Presence of others increase general level of arousal
Arousal increases tendency to perform behaviors that are most dominant
Improves performance for familiar tasks only
Social loafing - exerting less effort when performing a group task than when performing same task alone
Group polarization - interaction and discussion of individuals in a group with similar beliefs/attitudes tends to make them more extreme
False consensus effect - tendency to overestimate how much others agree with oneself
Conformity - changing one's behavior of beliefs to match those of others generally as a result of real or imagined through unspoken group pressure
Asch’s conformity study
Factors Influencing Conformity
Ambiguity - when something is less certain, rely on others opinions
Group size unanimity - more powerful when 3+ people, if one person disagrees, conformity decreases
Social status
Prior commitment
Culture that promotes importance of social standards
Milgram Obedience Studies
40 male subjects, variety of backgrounds who were told the experiment was to study effects of punishment on learning/memory
Teacher (subject) is to increasingly shock learner for wrong answers and learner is strapped into chair, electrodes attached to arms
When teacher would question continuing, experimenter told him he must continue
26/40 people went to lethal voltage
Altruism and helping behaviour
Altruism =an unselfish concern for another's welfare
Helping behavior does not seem to come naturally
Pick up learning / environment
The kitty genovese story
NYC (kew gardens)- march 13,1964
330 28 yo woman going from car to apt
Man attracted, stabbed and raped her - she screamed and came to window - attacker left scene– however nobody came to help or called police - then he stabbed her again and raped her again - she died on the way to the hospital
Public appalled that nobody took action
Some neighbors didn't want to get involved
Later found out one individual called the police but police took their time getting there
Bystander effect - a phenomenon where chances someone will help decrease as number of people present increases
John Darely and Bibb Latane - had students participate in a discussion over intercom, could only hear students mic that was on
People more likely to help when they are the only one there and not in a group of people.
Why do we help
Social exchange theory
We help when the costs of helping are outweighed by the benefits
Socialization
Social reciprocity norm
Social responsibility norm
Some factors influencing helping behavior
Clarity of need
The person devereses help
Presence of others - bystander effect: diffusion of responsibility
Witness others helping
Similarity to self
Personality of helper (especially empathy)
Not busy. Preoccupied
Environmental factors (urban vs rural- population density)
Gender
Mood
Attraction
Proximity - we like people who are close by, proximity between two people predicts liking, applies to communication rather than physical proximity
Interactions seeing and interacting with people
Anticipation of interaction - prefer those we expect to meet and interact with
Familiarity
Physical attractiveness - we are attracted to what we consider beautiful
Matching hypothesis - people often pair with others who are about as attractive as they are
Costs of beauty - what is beautiful is not good in all way
Similarity - we like people who are similar to us like personality, behaviors, activities
Reciprocity - we tend to like those who like us
Reward theory of attraction - attracted to those whose behavior is rewarding to us
Direct rewards - positive consequences we experience as a result of other person’s presence
Indirect rewards - positive consequences that we experience in the other person’s presence