Designing Experiments
Observational Studies
Researchers only observe and measure variables
No treatments are imposed
Provide evidence of association but not causation
Experiments
Treatments are assigned to subjects
Evidence of causation can only be given if there is proof that the only explanation for results is random choice
Natural Experiment
Smallest collection of units that treatment is applied to.
Subjects
When units are human beings they can be referred to as subjects.
Explanatory Variables
What the experimenter is purposefully changing (factors)
Each factor has 2 or more levels
Independent variable (what is changing)
Response Variables
Outcomes of experiment after treatment is administered (measured outcome)
Dependent variable (what is being measured/observed)
Control Variable
The element that is not changed
Serves as a standard for comparison
Constant (what should not be allowed to change)
Control Group
Collection of experimental units not given or inactive treatment
Without it, researchers wouldn’t know if the difference in treatment is what caused the change in the response variables
Factor
Controlled independent variable
General type of category of treatments
Levels
Different values of a factor
Treatment
The specific condition applied to the individual
Completely Randomised Design
Treatments are assigned to people at random
Helps to balance out confounding variables so differences can be attributed to treatments
Blocks
Create blocks (groups) of people and assign each member to treatments
Blocks are organized like strata (similar within and different between)
Creates homogeneous units which reduces variance
Randomized Complete Block Design: first separated into blocks, then assign treatments
Matched Pairs Design: two treatments, grouped into pairs based on some blocking variable
Confounding Variable
Related to the independent variable
Might influence response variable (creates false perception between variables)
Randomization helps (“evens out”)
Blind
All subjects in both groups cannot know which group they are in
Double Blind: Neither the subjects nor the researchers knows what treatment the subject is receiving (ensures equal treatment)
Single Blind: One party knows, other doesn’t
Statistical Significance
When observed effect is unlikely the result of chance or random allocation
The differences need to be real
Causation Requirements
Outcome is proceeded on time
Strong statistical relationship between predictions and outcome
All causal factors have been accounted for
Inferences
Population: subjects must be randomly selected
Cause and Effect: treatment must be randomly assigned
Lack of realism will prevent viable data.
Good Experiments
1. Comparison
Only one variable needs to be tested at a time
2. Controls
Other potential variables should stay the same for everyone
3. Random Assignment
Subjects, treatments, and control groups
4. Replication
Enough subjects are used and there is room for replication
Observational Studies
Researchers only observe and measure variables
No treatments are imposed
Provide evidence of association but not causation
Experiments
Treatments are assigned to subjects
Evidence of causation can only be given if there is proof that the only explanation for results is random choice
Natural Experiment
Smallest collection of units that treatment is applied to.
Subjects
When units are human beings they can be referred to as subjects.
Explanatory Variables
What the experimenter is purposefully changing (factors)
Each factor has 2 or more levels
Independent variable (what is changing)
Response Variables
Outcomes of experiment after treatment is administered (measured outcome)
Dependent variable (what is being measured/observed)
Control Variable
The element that is not changed
Serves as a standard for comparison
Constant (what should not be allowed to change)
Control Group
Collection of experimental units not given or inactive treatment
Without it, researchers wouldn’t know if the difference in treatment is what caused the change in the response variables
Factor
Controlled independent variable
General type of category of treatments
Levels
Different values of a factor
Treatment
The specific condition applied to the individual
Completely Randomised Design
Treatments are assigned to people at random
Helps to balance out confounding variables so differences can be attributed to treatments
Blocks
Create blocks (groups) of people and assign each member to treatments
Blocks are organized like strata (similar within and different between)
Creates homogeneous units which reduces variance
Randomized Complete Block Design: first separated into blocks, then assign treatments
Matched Pairs Design: two treatments, grouped into pairs based on some blocking variable
Confounding Variable
Related to the independent variable
Might influence response variable (creates false perception between variables)
Randomization helps (“evens out”)
Blind
All subjects in both groups cannot know which group they are in
Double Blind: Neither the subjects nor the researchers knows what treatment the subject is receiving (ensures equal treatment)
Single Blind: One party knows, other doesn’t
Statistical Significance
When observed effect is unlikely the result of chance or random allocation
The differences need to be real
Causation Requirements
Outcome is proceeded on time
Strong statistical relationship between predictions and outcome
All causal factors have been accounted for
Inferences
Population: subjects must be randomly selected
Cause and Effect: treatment must be randomly assigned
Lack of realism will prevent viable data.
Good Experiments
1. Comparison
Only one variable needs to be tested at a time
2. Controls
Other potential variables should stay the same for everyone
3. Random Assignment
Subjects, treatments, and control groups
4. Replication
Enough subjects are used and there is room for replication