four key aspects shaping today's world:
globalization
terrorism
climate change,
changing demographics
influence how organizations communicate and operate.
two key models:
transmission model – views communication as a linear process of message delivery.
constitutive model – sees communication as shaping and creating meaning within organizations.
s-m-c-r model (source-message-channel-receiver): describes how messages are transmitted and received.
symbolic approach: focuses on identity creation and maintenance through corporate symbolism, language, and rituals.
historical approaches: classical management, human relations, human resources, systems, cultural, and critical approaches.
modern perspectives: network analysis, feminist perspectives, postmodern critiques.
critical & feminist approaches: prioritize marginalized voices, promote equity, and challenge existing power structures.
key theorists:
frederick taylor (scientific management) – emphasizes efficiency and task optimization.
max weber (bureaucratic management) – focuses on hierarchy and formalized rules.
henri fayol (administrative management) – highlights principles like division of labor and centralized control.
communication in classical organizations: follows hierarchical structures with top-down information flow.
impact on modern workplaces: influences job design, structure, and reward systems.
human relations vs. human resources:
human relations: prioritizes employee morale and satisfaction.
human resources: sees employee involvement as essential for decision-making and productivity.
communication in human relations organizations: emphasizes interpersonal relationships and employee well-being.
communication in human resources organizations: integrates employee input into decision-making.
addressing gaps in classical theories: human relations theories introduced motivation and social relationships.
emotional needs theory: highlights the role of emotions in workplace motivation and communication.
peters & waterman (in search of excellence): emphasize rapid decision-making and responsiveness in successful organizations.
systems theory: describes organizations as interdependent and dynamic systems.
input-throughput-output model: includes feedback and exchange processes to maintain equilibrium.
prescriptive vs. descriptive approaches:
prescriptive: sees culture as something an organization has and can manage.
descriptive: sees culture as something an organization is and emerges naturally.
key idea: communication constructs social reality rather than just transmitting information.
discourse analysis:
big-d discourse: broad societal narratives shaping organizational life.
little-d discourse: everyday communication within organizations.
two primary schools of thought:
montreal school (cco theory): communication as organizing.
four flows model: outlines four key communication flows sustaining organizations.
theory of concertive control: employees regulate behavior through shared values and norms.
critical theory concepts: power, ideology, and resistance in organizational communication.
hegemony: dominance of one group’s ideology over others, shaping employee beliefs.
power & ideology: interconnected forces reinforcing or challenging organizational structures.
socialization approach: organizational values and norms shape employee integration.
rational decision-making approach: assumes logical, objective processes for optimal solutions.
critical approach: focuses on power dynamics and social change in organizational communication.