Market creators – Provide a digital environment where buyers and sellers can establish product price
Free Revenue Model – Offering some services for free but charging a subscription fee for premium services
Long Tail Marketing – There is always some demand for a product, however small
What event marked the start of e-commerce – The first paid advertisement
Internet Technology Standards – Referred to when discussing universal standards
Price Discrimination – Selling the same goods to a different group at a different price
Dynamic – Varying a products price according to the supply situation
Information Asymmetry – When one party has more information that is more important than the other party