“The Torch has been Passed”: From Eisenhower to Kennedy and the Celebrity Presidency in the Age of Affluence
1. Truman to Ike
- Republicans regain strength following dissatisfaction with Truman, especially due to KOR war
- Truman was criticized (notably by MacArthur) for negotiating settlement
- Eisenhower emerged as political contender
o Like McArthur, Eisenhower was a war hero:
§ Supreme Commander of EU forces in WWII
§ Army Chief of Staff post war
§ President Colombia University
§ 1st Supreme Commander of NATO forces
o Courted by both DEM/ Republicans
§ Initially resisted politics, believing soldiers shouldn’t participate.
§ Eventually agreed due to commitment to containment & frustration with Republic FP trends
- Republican Nomination & Nixon
o Accepted REP nomination, inheriting policies from party’s Old Guard
§ Sought to modernize REP views: favored containment, fiscal responsibility, anti-COM
o Selected Nixon as VP to appease R-W
§ Nixon added hardline stance on COM to balance Ike’s moderate tone
- TV political adverts significance
o Catchy, short -> REV in political communication
o Presents Eisenhower as having gentle presence: break from War
- Nixon's 'Checkers Speech'
o Accused of financial impropriety (accepting funds) -> Nixon addressed nation via TV
o Publicly defended himself & invoked personal elements
o Journalist mocked emotional appeal, but public responded positively
2. The Affluent Society
- Economic Transformation
o Private industry thrived, while public investment lagged – key contradiction in postwar US prosperity
o Long term growth began post WWII & reshaped society & politics
§ By 1960s 60% of pop= MC
§ Poverty rate declined 30% to 22%
- Consumer economy
o Growth driven by consumerism, expanding industries tied to household good s& services
o Redefined lifestyle & consumption patterns
- "Kitchen Debate" (1959)
o Public debate between Nixon & Khrushchev
o Centered on a model kitchen; symbolized ideological battle
§ US argued CAP offered superior quality of life via consumer choice
§ SU emphasized tech & military superiority
- CW Economic Geography
o Economic boom unevenly distributed:
§ NW: benefitted from federal spending on weapons + science
§ South: boomed through military bases & aerospace industries
- Baby boom & suburbanization
o Population growth & suburban housing drove demand for appliances & cars
o Suburbs transformed social life & accelerated economic changes
- Credit & economic freedom
o Old ideal: economic freedom = not debt
o New consumer culture normalized credit & debt as part of MC life
- TV’s Cultural Impact
o End of 1950s, 90% homes own TV
o National broadcasting homogenized national culture and values, replacing regional identities
3. Eisenhower & the ‘Middle Way’: Modern Republicanism
- Philosophy: The Middle Way
o Eisenhower’s ‘Modern Republicanism” favoured moderation in domestic politics
o Supported core ND values but rejected expansion of size/scale of gov intervention in economy
o Avoided extremes of both LF CAP & big gov liberalism
- Anti-COM & McCarthyism
o Strengthened loyalty programs internally
o Refused to publicly confront McCarthy -> lets McCarthy self destruct
- Domestic Policy: Balancing Act
o Criticized for Hoover-like inaction but quietly expanded the welfare state
§ Added 10 million to Social Security
§ Raised minimum wage
§ Created of Dept of Health, Education, Welfare -> undersees max programme of vaccination against polio
§ Interstate Highway & Defence System Act 1956 -> authorizes building of national highway system: 41,000 miles + targeted at defence making easier to move troops around
o Conservative Limits
§ Cuts taxes for wealthy & businesses
§ Opposed national health insurance
§ Shows limited initiative on civil rights
4. Renewing Conservatism: Libertarians & Evangelicals
- Emergence of more radical forms of conservatism
o 1. Commitment to state 2. Desire to increase social welfare division 3. Take place in context of Lib CAP
- Two strains of Conservative thought
o New Conservatism (Kirk, Weaver):
§ Emphasised moral & spiritual renewal
§ Believed state should help restore virtue & counter COM
o Libertarianism (Freidman, Rand)
§ Valued free market as basis of individual liberty
§ Opposed regulation, taxes, welfare as threats to competition
- Evangelical Revival
o 1960s = 63% of Americans belonged to Church/ Synagogue
o Billy Graham led mass religious rallies became spiritual advisor to Eisenhower, Nixon, LBJ
o Evangelicalism gained cultural & political clout
5. Time for Change: Civil Rights & the “Middle Way”
- Eisenhower’s Civil Rights Record
o Favored slow, consensual change in the South – seen as very passive by CR advocates
o Growing activism & landmark events pressured federal response
- Key Civil Rights Moments
o Brown vs Board of Education 1954
§ SC overturned ‘separate but equal’
§ Eisenhower was responsible to force but refused to endorse & stayed quiet
o Emett Till 1955
§ Lynched at 14 in Mississippi
§ People responsible for murder were caught, equated
§ Open-casket funeral & media coverage drew national attention to racial violence
o Montgomery Bus Boycott 1955-56
§ Sparked by Rosa Parks, led my MLK
§ Lasted over a year, drove bus service to near bankruptcy
- Federal Actions
o Little Rock 1957: Eisenhower sends federal troops to enforce desegregation
o Civil Rights Act 1957: 1st such law since Reconstruction aimed to protect AA voting rights, though largely symbolic
6. The Torch has Passed: 1960 Elections
- JFK’s Symbolism & Strategy
o Embodied generational change, modernity, glamour
o Catholic background helped challenge/ weaken anti-Catholic sentiment
§ Gave speech emphasizing church-state separation
§ Positioned religious tolerance as part of US identity
- Political Rise
o From prominent well connected Irish Catholic family
o House of Reps 1946 + Senate 1952
o Family has deep ties to FDR’s DEM Party
- Balanced Ticket with LBJ
o JFK: young, N, urbane
o LBJ: older, S, legislative heavyweight
- CW Messaging
o Claimed a ‘missile gap’ with USSR
o Accused Eisenhower-Nixon of weakness, especially amid Cuba’s shift towards COM
- 1960 election = very close
o Wins in pop vote 49.9% vs 49.6%
o Black vote is crucial – bolstered by his call to Coretta King (MLK wife) during jailing
- JFK Impact
o Represented youth, vigor, charisma, promise of new US era
7. New Frontier, or failed promise?
- FP Focus
o Prioritized CW crises
§ Bay of Pigs Invasion (1961): Failed CIA backed mission to overthrow Castro
§ Cuban Missile Crisis (1962): Major standoff with USSR; resolved peacefully
- Geopolitical Shifts
o Misjudged new global realities
§ Tensions between USSR & China
§ Resurgent of EU Economies
§ Decolonisation & Nationalism upsurge in the ‘3rd world’
- Peace Corps & Soft Power
o Extending US aid programmes + encourage non-aligned countries to lean more to Lib CAP + US
- Domestic Policy Shortcomings
o Welfare state doesn't expand
o Federal education & health reforms stalled
o Civil rights: cautious & ambiguous early on -> avoided proposing major CR legislation
- Congressional Gridlock
o Southern DEM blocked reforms
o Submits 355 legislative requests , only half passed
Foreign Policy: Containing Communism in Korea, Cuba & Vietnam
1. Korea
- 1945: End of WWII – KOR divided at 38th parallel between Soviet (N) & US (S) occupation zones
- 1949: Both Soviet + US forces withdraw, leaving behind 2 rival govs -> both heavily armed + ideologically opposed
- Strategic Context
o Truman Doctrine 1947
§ US pledges aid to any nation threatened by COM, establishing global moral & strategic commitment
§ Becomes foundation of CW FP
o Containment Strategy
§ Central US doctrine: COM must be contained, not appeased
o Appeasement Lessons
§ Lessons from 1930s (Hitler): Avoid appeasing dictators like Stalin, be willing to act decisively
- 25th June 1950: NK invades SK, crossing 38th parallel
o General MacArthur authorized to provide US air & naval support; later ground troops deployed
o UN Security Council backs intervention (SU absent during vote), forming a multinational force (though US forces outnumber 10:1)
o Initial success: UN forces liberate Seoul
o MacArthur ignores warnings:
§ Pushes beyond 38th parallel towards Chinese border
§ Invades deep into NK, prompting Chinese intervention
o Chinese troops push UN forces back South- leads to military stalemate/ war of attrition
- MacArthur vs Truman
o MacArthur pressures Truman to bomb China & blockade ports
o Truman refuses – prioritizes EU over AS escalation
o MacArthur publicly criticizes Truman, eventually relieved of command
o Speech to Congress rallies support but highlights growing divide in US over war
- Domestic Impact
133,000 US casualties; war drags on for 3 years until armistice in 1953
War becomes deeply unpopular; seen as unwinnable & costly
First televised war: public sees reality of war directly -> contributes to disillusionment
Known as ‘forgotten war’ -> overshadowed by WWII & Vietnam
Begins critiques of US FP adventurism
2. Cuba: Bay of Pigs & Prelude to Crisis
- Context: JFK & CW FP
o During 1960 campaign, JFK criticizes Nixon & Eisenhower, claiming US is falling behind in arms race (missile gap)
o Advocates for ‘flexible response’: expanding US military capabilities to respond to any COM threat, not just with nuclear weapons
- Cuban Revolution
o Fidel Castro overthrows US backed Batista regime in 1959
o Initially ambiguous ideological stance, but US sees Castro as threat: COM foothold in W hemisphere
- Bay of Pigs Invasion April 1961
o CIA plan from Eisenhower era: train & equip Cuban exiles to overthrow Castro
o JFK reluctantly approves plan
§ Exile troops land in Cuba
§ Failed to destroy Cuban air force; invasion expected & quickly crushed 1st stage failed as didn't knock out Cuban airpower + knew US invasion was going to take place
§ Defeated 3 days after landing
- Major failure for JFK
o Undermines US credibility
o Drives Cuba into SU orbit for protection
o JFK accused of being soft on COM & pursuing morally compromised FP
3. Cuban Missile Crisis
- Why did Soviets Place Missiles in Cuba
o Khruschev saw JFK as inexperienced & weak (Post Bay of Pigs)
o Wanted to:
§ Defend Cuba from another US invasion
§ Close missile gap by placing weapons in striking range of US
§ Response to US missiles in ITA & TURK, in striking distance of Moscow
- Crisis Escalates
o Soviets being secretly shipping missiles & 42,000 troops to Cuba
o US intelligence detects activity; JFK must act quick (18-20 days) with limited options Dispatched on ships to Cuba -> take 18-20 days
o 1) Nothing -> appears weak + SU lied about existence of missiles on Cuba
o 2) Negotiate with SU -> risk SU stalling to finish installations + JFK would look weaker
o 3) Airstrikes/ground invasion to remove missiles-> could spark nuclear war
o 4) Blockade of Cuba & prevent more weapons arriving -> + provide SU without immediate escalation
- Resolution
o 22nd Oct: JFK announces blockade; demanding removal of missiles
o 24th Oct: SU ships turn back
o Private communication between JFK & Khrushchev
§ USSR agrees to remove missiles in exchange for: US pledge not to invade Cuba + Removal of US missiles from TURK
- Aftermath
o Seen as FP success for JFK: firm but diplomatic, offered SU a way out w/o escalation
o Avoided nuclear war while protecting US strategic interests
o Leads to:
§ Partial Nuclear Test Ban Treaty 1963
§ Establishment of direct ‘hotline’ between DC & Moscow
o Boosts anti-nuclear movements in US
§ Women Strike for Peace
o Triggers cultural & artistic critiques of US militarism & CW logic
4. Vietnam
- Background
o Vietnam divided at 17th parallel after FR withdrawal
o US supports South Vietnam as part of containment
o 1955-61:$800mil in US aid goes to S Vietnamese Army
- Escalation under JFK
o Rise of Viet Cong (VC)- Southern Vietnamese COM insurgents
§ Rooted in peasantry population, seen as nationalists, not foreign invaders
§ Supported by North Vietnam
o JFK reluctant to send troops but increased economic + military aid
o President Diem (SV) proves unpopular; assassinated in 1963 with tacit US approval
- LBJ & Vietnam Trap
o Fear of appearing weak of losing AS (MacArthur’s warning)
o LBJ doesn't want to be President that steps away from Vietnam
- US Military Failures
o Underestimated enemy; couldn’t adapt to guerrilla warfare
o Alienated Vietnamese population: Agent Orange, My Lai Massacre
o Heavy bombing 3.2 millions tons of explosions yielding no strategic success
- Domestic Fallout
o War is disproportionately affecting US society
§ Young (avg age 19), WC (80%), AA (12.6%)
o Televised coverage
§ Showed brutality of war
§ Fueled anti-war movement & fractured DEM party
o LBJ refused to run 1968
- Cultural Dissent & Civil Rights Links
o Muhammed Ali
§ April 1967 refused draft
§ Response: stripped of heavy weight title + sentence to 5 years in prison
§ Overturned on appeal -> gives series of interviews as to why won't fight
o MLK Jr – links CR & Vietnam War in 1967 speech: war fought by poor & disenfranchised
- 1968 Turning Point
o Tet Offensive
§ Surprise attack by VC & NVA shatters illusion that was is nearly won
§ War seen as unwinnable
§ MLK Assassinated
- Long Term Legacy
o Vietnam becomes cautionary tale in US FP
§ Creates lasting Vietnam Syndrome – reluctance to engage militarily overseas
§ Shapes US D-M for decades
“The Chimes of Freedom”: the 1960s, Civil Rights and the New Left(s)
1. LBJ & the Great Society
- Context:
o Presidential Transition
§ LBJ assumed presidency unexpectedly after JFK assassination 1963
§ Feels deep sense of inferiority & remains in JFK’s shadow; the 2 had starkly contrasting personalities & leadership styles
o The South
§ LBJ’s S Roots proved politically advantageous in JFK’s election campaign but contributed to LBJ’s sense of being an outsider to the Liberal, Northern political establishment
§ Known for extraordinary effectiveness in congress- particularly skilled at bipartisan deal-making, including with Republicans
o ND Roots
§ Grew up in rural poverty in Texas, which informed his political philosophy & understanding of socio-economic issues
- The "Great Society"
o Driven by convergence of personal conviction, political opportunity, & national trauma after JFK’s death
o Initially pushed through JFK-era legislation
o Congress becomes more willing after his assassination to pass acts
§ Revenue Act (1964) - tax cuts to stimulate personal consumption & economic growth
§ Higher Education Facilities Act (1963) – Federal funding to expand university infrastructure
o Core goals
§ Broad, inclusive agenda addressing poverty, inequality & discrimination
§ Framed around racial justice & civic inclusion – “colour & church are not bars to inclusion in the Great Society”
o Civil Rights Act (1964)
§ Landmark legislation prohibiting racial discrimination in employment & in public/ private institutions
§ Enabled federal withholding of funds from agencies engaged in discriminatory practices
§ Created Equal Employment Opportunity Commission to combat discrimination based on race, religion, sex
· Notably, inclusion of gender was initially intended to by opponents to derail the bill but passed nonetheless
o Voting Rights Not Yet Addressed
§ CR activists saw voting rights as critical omission
§ Southern states retained control over voter eligibility, perpetuating voter suppression
- Mississippi Freedom Democratic Party (MFDP)
o Background
§ Official MS DEM Party was white only, segregationist institution
§ In 1964, CR activists (white Lib DEM + AA) founded MFDP, aiming to be recognised as MS legitimate delegation at the DEM National Convention in Atlantic City
o Televised Credential Hearings
· Fannie Lou Hamer delivered harrowing TV testimony detailing the violence she faced for registering black voters
· LBJ refused to fully endorse MFDP, fearing broader Southern walkout
· Compromise allowed 2 MFDP members into the delegation; this was rejected by MFDP, who walked out in protest
2. 1964 Election
· LBJ vs Goldwater
o Goldwater = Author of The Conscience of a Conservative (1960), symbol of emerging right-wing conservatism
o Advocated for
§ States rights: viewed by critics as coded language for racial exclusion
§ Radical shrinking of Fed Gov: called for abolition of income tax & dismantling of welfare programs
§ Opposed 1964 CR Act, despite supporting earlier legislation – argued it gave fed gov too much power over employment practices
o FP:
§ Called for more aggressive CW posture, including nuclear options in Vietnam -> alarming to many Americans
o LBJ’s Response
§ Launched first televised attack ad (the “Daisy ad”), portraying Goldwater as dangerous extremist
o Outcome
§ Goldwater won only 6 states; LBJ won a historic landslide, maintained support from CR activists
3. The Radical 1960s: Political + Cultural battlefield
· Black Power Movement
o Expansion of the Great Society
§ Medicaid & Medicare: Health coverage for elderly & low-income individuals
§ War on Poverty: Major domestic intervention targeting systemic exclusion from ND benefits
· Job training, early childhood education, health services targeted towards disadvantaged communities
§ Voting Rights Act (1965) – eliminated racial discrimination in voting practices
o Persistent Inequalities
§ 25% of AA children lived in poverty
§ AA unemployment rate was double national average
§ Argument 1960s in expansion of US wealth + thriving econ -> AA miss out
o Rise of Militancy
§ Urban unrest & riots (1964-68), peaking after MLK’s assassination
§ Government often resorted to military force to restore order
o Diverse Responses within Black Power
§ Malcom X: Advocated Black nationalism, rejected integration & non-violence
§ Stokely Carmichael
· Founder of Student Non-violent Coordinating Committee (SNCC); later rejected interracial & non-violent strategies
· Promoted Pan-Africanism – unity among Black people globally
§ Black Panther Party (1966, Oakland CA)
· CA had open carry laws (people allowed to carry loaded weapons as long as visible)
· Armed self-defense against brutality
o In response to police brutality, groups of AA banded together to monitor police violence & do so armed
o CA tries to remove open carry laws to prevent this from happening
· Committed to Pan-Africanism
· Community programs: free breakfasts, education, healthcare
· New Left
Universities as Political Hubs
1960s universities were elite spaces; most didn’t attend
Expansion driven by federal funding & post-WWII baby boom
Defining the New Left
Not aligned with traditional COM or ND Liberalism
Critique of Affluent Society: argued that consumerism led to spiritual & psychological degradation
Sought deeper authenticity & participatory DEM
Intellectual Influences
C Wright Mills emphasized the role of radical intellectuals in developing left
Herbert Marcuse, One Dimensional Man (1964):
Argued CAP soc represses human potential
Compared consumerist conformism to totalitarian control
Warned against obsession with material abundance
· Feminism
Shared Themes with Black Power & New Left
Common language: Power, self-determination, identity
Ideological Shift -> 'Second wave' feminism
Moved beyond legal equality to redefine what constitutes political issues – sex, beauty standards, bodily autonomy
Key Text
Betty Friedan, The Feminine Mystique (1963)
Critiqued domestical ideal for MC women
Material comfort is being extended to women but not necessarily a good thing - corroding women's potentials to exercise individuality
Compares to being in a concentration camp (controversial)
Reproductive rights & 'consciousness raising'
Grassroots activism centered on abortion & reproductive rights
Women met in small groups to share experiences – politicizing the personal & expanding the boundaries of political activism
Crisis, Scandal, and the Media: Nixon’s Presidency
Conservative Decade: Young Americans for Freedom
Post-Goldwater Conservatism
Barry Goldwater’s 1964 campaign laid ideological groundwork for new conservative movement
Focus on critique of permissiveness & identity-based rights claims
Key figure: William F Buckley Jr.
Author, intellectual, journalist; founded National Review promoting conservative/libertarian views
Hosted Firing Line, expanding conservative intellectualism
Helped found YAF (1960)
Sharon Statement (1960)
Foundational document of YAF
Fusionism: blend of moral conservatism (religious) with economic libertarianism
Gov should regulate morality, but stay out of economic life
Key positions
Implicit opposition to CR -> focused on state’s rights
Anti gov -> especially in economic life
Anti COM -> push for stronger action against COM
Reagan joins YAF advisory board 1962
John Birch Society
Founded 1958; John Birch was a US Baptist Minster seen as 1st martyr in anti-COM struggle
Key beliefs
Anti-COM
Anti-Liberal -> conspiratorial view of US politics
CR movement = front for COM
Welfare state = vehicle for COM
Strategy
Grassroots activism: petitions, lobbying, letter-writing
Sensationalism: extreme claims to provoke response or rejection
Conservativism & Education
Grassroots conservatives saw education as a cultural battleground
Theme: decline in Christian values = root of moral permissiveness
Mel & Norma Gabler (Texas)
Founded "Education Research Analysts"
Rated textbooks based on adherence to Christian values
Focused on
Evolution -> promoting religious interps of evolution
Original intent of US constitution -> originalism
Respect for Juedo-Christian morals
Emphasis on abstinence in sex education
Alice Moore - Kanawha County, W VA
Opposed revised English curriculum & sex education
Organized school boycott; campaign escalated (bombs planted, intimidation of parents who sent kids to school)
Reflected broad conservative coalition & local control of curricula
Key Conservative Grievances
Loss of Christian moral standards in schools -> led to permissiveness
Anti-COM tied to secularism
Too much gov intervention in wrong areas
Influences on Politics
Local community based rather than national -> locate the decline of W in 1 issue
Offer sensational comment
Intimidate people who disagree
Form coalitions with other rights/ groups
1968 Election
Democratic divided over Vietnam War
Bobby Kennedy, then assassinated
LBJ - decides not to run again
Humphrey gains support
1968: Year of Turmoil
DEM Convention in Chicago -> violent clashes between police & anti-war activists
Class divide police (older, WC), protestors (younger, MC)
Tet Offensive: Reveals war is unwinnable
Assassinations: Bobby Kennedy, MLK
Richard Nixon’s Return
Had lost in 1960 (presidency) & 1962 (CA Gov)
Blamed reason for loosing on liberal media
Returns as a candidate of ambiguity
“Peace with honor” in Vietnam
Law & Order -> targets unrest in urban (often AA) areas
Southern Strategy: appeals to white backlash against CR
Third party candidate: George Wallace
Segregationist former Democrat from Alabama
Wins 5 states in Deep South - strong for 3rd party candidate
Nixon Victory
End of Democratic dominance in South
Organised labour begins breaking from DEM leadership
Nixon in Power
Foreign Policy
Experienced from Eisenhower era (as VP)
Maintains Anti-COM agenda in AF, AS, L AM
Pursues détente with SU & China
Recognizes tensions between China & SU -> opportunity to divide them
1st President to visit China -> part of broader ending Vietnam war strategy
Still support repressive regimes
Chile: supports economic sabotage of Allende -> eventual death
RSA -> white minority govs are stronger against COM than black majority gov
Iran -> continuities strong funding leading to poisoned relations going forward
· Domestic Policy: "Nixonian" Conservatism
· Fiscal Conservatism in Rhetoric, but not in action
o Claims to support balanced budget
o Actually escalates bombing in Vietnam + space race -> largest deficit in US history
· New international economic order
o W EU + JP = reemerging as major international economic hubs
· 1971 - 1st time in 30 years, US imports more than exports
o Inflation rises -> imposes temporary freezes on wages, prices, rents
· Oil crises
o Israel vs Egypt War prompts Arab oil embargo on US-> economic chaos
· Continued Liberalism despite Rhetoric
o Family Assistant Programme – guaranteed income for families
· Doesn't pass congress - very radical vision for conservative
o New Federalism – redistributes tax revenue to states
o Expands:
· Social security
· Medicare
· Pell grants
· Housing subsidies
· Creates EPA, NOAA
o Contradiction: conservative in speech, liberal in policy
Culture Wars & Courts
Frustrated Conservatism
Liberal SC Decisions
Furman vs Georgia: death penalty unconstitutional in current form
Roe vs Wade: legalizes abortion nationwide
Affirmative Action
Despite conservative base, Nixon pushes desegregation in South
Implements affirmative action in hiring & education
“Government is Not the Solution”: Ronald Reagan and the New Right"
Before Reagan: Ford & Post-Watergate Era
Gerald Ford (1974-77)
Image: honest but not highly intelligent, positioned as a healing figure after Nixon
Day Ford takes over - declares "long nightmare (watergate) is over"
Language: effect to draw line under Watergate crisis
Pardons Nixon (Sept 1974): Saying he’d suffered enough- controversial; seen as avoiding accountability
Recognizes need to clean up US politics -> Political Reforms
Amends Federal Election Campaign Act 1974- created Federal Electoral Commission
Introduced public financing of campaigns – try to equalize campaign funds
Failed: Rise of PACs circumvented donation limits; 1976 SC struck down act on free speech grounds
General sense:
See’s DC as needing to clean up its act
Revealed illegal FBI/ CIA activities -> permanent oversight committees created
Economic struggles
Stagflation (low growth + high unemployment + inflation), reliance on foreign oil
1976 election
Faced criticism from both parties
Challenged by Reagan for DEM nomination (unsuccessful)
Ford faces Carter
Carter has sense of distance from Washington -> able to capture coalition voters
Lost narrowly to Carter
Jimmy Carter (1977-81): Outsider with Challenges
1976 - popular vote 50.1% to 48%
Outsider image, moral leadership rooted in Christianity
Benefited from national cynicism post-Watergate/ Vietnam
Universal rightward shift in policy
Signifies shift away from willingness to spend in name of social reform since FDR
Significant: idea need to spend to address social deprivation as way of dealing with poverty is placed under scrutiny
Confronted by econ situation demonstrates willingness to cut spending & frugality in gov
Tax cuts & deregulation -> seen in aviation & banking
Governance problems
Difficult relationship with Congress; inconsistent policymaking
As an outsider he appealed to electorate but lacked links with Congressional leaders
Had a strong sense of moral purpose underpinned by Christianity which many found hard to work with
Economic Policy
1st in office - invests $14mil in public works programs & tax cuts
Unemployment drops but inflation surges
Reversed course: slashed federal spending, tightened money supply
Result: continued inflation + rising unemployment = stagflation
External shock to economy that's unset balance: Energy Crisis
· Energy Crisis
o Creates Dept of Energy - tasked with trying to reduce US reliance on imported oil
o National Energy Act 1978 - encouraged conservation to reduce # of goods that use gas & provides incentives for energy saving
o Access to oil remains crisis for much of 1970s/80s
· Summer of 1979 = 60% US petrol stations closed
Foreign Policy
Enters office being led by moral purpose - makes point that in recent history US presidents have acted in ways that don’t reflect well on US
Human rights language (ARG, CHIL, RSA) but inconsistent (S KOR, PHIL) -> where US interests are dominant
Carter Doctrine: US will defend Persian Gulf interests militarily (reflects energy crisis)
Soviet Invasion of AFG: Sanctions on USSR; US boycotts Olympics
Iran Hostage Crisis (1979-80): failed rescue mission -> further national humiliation
1980 election
Carter = most unpopular president ever been -> many DEMs think he should step aside
Ronald Reagan & the New Right
Background
Actor, sports presenter, former New Deal Democrat -> turned staunch conservative
Emerges during Goldwater Campaign 1964
Gov CA 1966 – pragmatic on taxes, liberal abortion laws, environment
1980 Victory
Reagan wins 51% popular vote to Carters 41%
Landslide electoral college: 489 vs 49
Shows right-wing takeover national discourse
New Conservative Coalition
1) New Christian Right
Protestant, religious conservatives - motivated by anxiety of declining moral standards in US
Used media & direct mail to mobilize voters
Anti- feminism, anti-abortion, anti-gay rights, pro-family values
2) 'Traditional' Conservatism
Focused on limited gov & continuing fight against COM abroad
Turning point: 1980
Reagan redefined US politics -> REP now sets national agenda
DEM shift right in response (Clinton 1990s)
Part of globalized rightward shift away from welfare state & post-war liberalism
Reaganomics: Free Market Revolution
Core Idea: 'economic freedom'
Contra to FDR-LBJ’s safety-net vision provided by infrastructure, Reagan saw gov as the problem
Believed infrastructure hindered free enterprise
Tax Policy
Economic Recovery Tax Act (1981)
Tax Reform Act (1986)
Top tax rate slashed from 70% to 28%
Tax cuts on business rates, capital gains, inheritance
Ended progressive tax system
Deregulation: Sherman Antitrust Act
Health & safety; PACTO -> trade union of air traffic controllers
Broke legal clause: prohibiting legal workers from striking
August 5th- fires all of them -> blacklisted from fed employment
Crisis: shortage of air traffic controllers; calls in army
Acts as symbol of what he's like as president -> decisive
Deficit
Despite rhetoric on spending cuts, federal deficit tripled (1981-1986)
Polarised 1980s: Winners & Losers
Post 1983 boom: Growth returns but benefits unequally shared
1980s: sharp income inequality
18% of full-time workers lived below the poverty line.
US had highest poverty rate among industrialized nations (11.7-13.5%).
Rolling back the Radical ‘60s?
Deregulation = Undermining Liberal Gains
Opposed affirmative action programs (promoted colour-blind policies)
Ethnic minorities & women continue to face opportunity gaps
Affirmative action: target whites
Judicial Appointments
Appoints 1/2 federal judges + 3 SC justices
Favoured originalism/ strict interpretation -> rightward SC shift
Conservative stances on abortion/ discrimination/ death penalty
Opposing ERA
ERA passed Congress in 1970s but failed final ratification by 1982
Phyllis Schlafly led grassroots campaign to kill ERA
Conservatism, 9/11 & Ending US Century
Reagan's 2nd Term (1984-89)
Economic Recovery & 1984 Election
By 1984, US entered period of economic growth
Falling unemployment
Modest inflation
Booming stock market
Republican's enter election optimistic: DEM’s were divided
Walter Mondale (DEM) campaigned on growing inequality under Reagan's 1st term
Reagan's message: national prosperity & renewed US confidence is focused on prosperity
Projected strength & optimism in contrast to Vietnam War & Iran Hostage crisis legacy
Result: Landslide Victory
Reagan won 49 states to 1
Majority of US society backed Reagan – except AA
Highlighted dominance of conservatism & emergence of Reagan Democrats (traditional DEMs who voted REP)
However, despite win, Reagan’s admin faced growing challenges
Domestic Challenges & Scandals
Budget deficit became major concern
Bipartisan attention led to Gramm-Rudman Hollings Act (1985)- automatic spending cuts to reduce deficit
Challenger disaster (1986): NASA shuttle explosion marred what was to be its busiest year
DEM regained Senate seats, limiting Reagan’s legislative power
Scandals & “Sleaze”
Not directly tied to Reagan, but members of his administration
Savings & Loans Crisis, corruption in Dept. of Housing & televangelist Jim Bakker’s scandals (highlighting hypocrisy & moral decline)
Questions arose about whether deregulation & emphasis on individuals fueled a culture of greed
AIDS Crisis & Gay Rights
By 1989, over 45,000 US died from AIDS
Shift in activism
From privacy rights (individual liberty) to equality in the world place (public activism)
Leading with privacy is very private mission, but leading with equality is much more prideful & positive mission -> galvanizes gay pride movement
The Evil Empire & Foreign Policy
Reagan sought to restore pride in US FP
Criticized Nixon’s détente
Ramped up defense spending- $216 bn/ year vs $158bn in Carter
Strategic Defense Initiative (1983)
‘Star Wars’ missile defense plan: critics warned it would escalate arms race
FP ethos
'New CW' posture, supporting R-W govs & leftist insurgencies
Interventions in Grenada, Afghanistan, Angola, RSA, El Salvador, Nicaragua
Paradox
Despite being CW warrior, his admin oversaw a major thawing of CW tensions
1. Developed positive personal relationship with Gorbachev -> held multiple summits
On visiting Moscow, Reagan stated USSR was no longer the ‘evil empire’
2. Soviet economy is failing
Couldn’t maintain military spending & meet domestic needs
Gorbachev pursued reforms (glasnost & perestroika)
Iran-Contra affair
Scandal revealed US had sold arms to Iran (despite an embargo) to secure hostage release in Lebanon
Profits secretly funneled to Contra rebels in Nicaragua – known for human rights abuses
Reagan claimed ignorance & was not directly implicated, but the scandal:
Poisoned relations with allies
Undermined public trust
Seen by many as more consequential than Watergate
Post-Reagan Business as usual?
Neo-Liberal Consensus
Reagan succeeded by George HW Bush & Bill Clinton
Despite party differences, both embrace neoliberalism
Deregulation, privatization, reduced gov spending
Emphasis on free marks & family values, resisting rights-based social claims
Welfare & Trade
Both Bush & Clinton were skeptical of welfare:
Viewed as expensive, bloated, encouraging dependency
Clinton shifted rhetoric rightwards: e.g. “ "2 years and you’re off"
Pro-globalization
Committed free markets being essential for growth, security, prosperity -> looking to remove restriction on int trade
NAFTA (eliminated trade tariffs in North AM)
GATT (updated 1994-liberalise global trade)
Critiques saw this as enshrining US hegemony & facilitating outsourcing
Rise of anti-globalization movement as resistance
Clinton’s “Third Way Fusion”
Social lib: Supported progressive social policies including abortion rights, LGBT rights, anti-discrimination efforts
Economic Conservatism: Focused on deficit reduction welfare reform, free trade, reflecting a conservative fiscal approach
Epitomised Third Way politics- blending left & right
Key Policies
EITC (Earned Income Tax Credit): Expanded program; provides tax breaks to low-income workers. Pro-work, anti-poverty policy — aligning with liberal goals (helping the poor) but using market-based incentives (rewarding work)
Health Care 1993-94: Attempted a major health care reform aimed to provide universal coverage, but was technocratically complex, met with strong resistance & failed.
Economic Paradox
1990s economy: strong growth, low unemployment, tech innovation
But inequality widened:
Wealth gains concentrated at the top
Stagnant real wages & rising job insecurity
Scandal
Monica Lewinsky scandal -> impeachment by House of Reps 1998
2000 Election: Bush vs Gore
Al Gore (Clinton's VP): ran on prosperity + environmental, tax reform
George W Bush: “Compassionate conservative”, focused on tax cuts, education reforms
Character over Policy
Gore - stiff, boring, arrogant
Bush - more relatable, but questioned his intelligence
Contested Election:
Gore won Popular Vote 48.4% – 47.8%; but lost Electoral College 267 – 271
Outcome hinged on FL's 25 electoral votes
Problems: flawed ballots ( “butterfly ballot”), machine errors, voter roll issues
US SC, in Bush v. Gore (December 12, 2000), stopped recounts in a 5–4 decision, awarding FL & presidency to George W. Bush
Voter Suppression: Felony Disenfranchisement
Laws barred felons from voting -> disproportionality impacted AA & L AM voter
A Divided America
Revealed & deepened stark sociopolitical divisions
South vs. North: S strongly for Bush (Republican), N supported Gore (Democrat)
Center vs. Coasts: Interior, rural states Republican, coastal, urbanized Democratic
City vs. Country: Urban tended to support Gore; rural leaned toward Bush
Whites vs. Minorities: Whites favoured Bush; AA, L AM, AS overwhelmingly supported Gore
Men vs. Women: women more likely to vote for Gore; men leaned slightly toward Bush.
College Degrees vs. Those Without: Voters with higher education tended to vote Democratic, a trend that has grown in later years.
Compassionate Conservatism: George W Bush
Distancing from Radical Right in GOP
Sought to soften Rep image, moving away from tone of religious right, culture wars
Aimed to broaden party’s appeal, especially to moderates, minorities, suburban voters - emphasised empathy, inclusion, social responsibility, alongside conservativism
Religion & Social Policy
Bush believed religious orgs played crucial role in addressing social problems of poverty, addiction, homelessness
White House Office of Faith-Based and Community Initiatives (2001)
Allowed federal funding for church-led social programs
Sparked debate about church-state separation
Tax Cuts
Economic Growth and Tax Relief Reconciliation Act (2001):
Cut individual income tax, reduced estate tax, increased child tax credits
Aimed to stimulate economy after dot-com bust and support MC families
Jobs and Growth Tax Relief Reconciliation Act (2003):
Lowered capital gains & dividend taxes, increased expensing for businesses.
Criticism
National debt rose: tax cuts + war + new domestic spending
Weakening Environmental regulation- Kyoto Protocol
Global agreement aimed at reducing greenhouse gas emissions to combat climate change
Signed by Clinton but not ratified by senate
Bush rejects it -> says would hurt US economy
No Child Left Behind (2002)
Major education reform law
o It aimed to:
o Raise academic standards,
o Increase accountability through standardized testing,
o Identify and support underperforming schools,
o Though it had noble goals, NCLB was criticized for:
o Teaching to the test,
o Punishing schools without adequate support,
o And placing unfunded mandates on states
The American Century: 1900-2001?
Unilateralism & the Bush Doctrine
After 9/11, Bush turned US FP decisively to preemptive strikes, not just deterrence
Key components:
"Axis of Evil": Bush’s 2002 State of Union speech labelled Iraq, Iran, NK as major threats -> authoritarian states allegedly supporting terrorism & seeking WMDs
From Deterrence to Pre-emption:
CW doctrine focused on deterrence: preventing attack by threatening massive retaliation.
Bush admin claimed “shift” to pre-emption: striking threats before they materialize (e.g., Iraq 2003).
Debate: Decline or Novelty?
Did events after 2001 mark decline of US power or continuation of a uniquely US moment of influence?
1) Decline of W power - David Held
Iraq & Afghanistan wars:
Prolonged, costly, and damaging to US credibility.
Sparked anti-US sentiment, weakened alliances, and exposed the limits of U.S. power.
Rise of Multipolar World:
Rise of China, India, and regional powers marked end of unipolar dominance
Power became more distributed globally, especially economically
International Gridlock:
Institutions like UN, WTO, and IMF struggled to address major crises effectively
US leadership often bypassed multilateral diplomacy.
Side-lining Arbitration:
U.S. increasingly rejected international legal norms (refusing to join ICC, withdrawing from Kyoto Protocol).
New Economic Powers:
BRICS nations gained influence, challenging U.S.-led financial and trade systems.
Complexity:
Global challenges; climate change, terrorism, & cybersecurity couldn’t be solved unilaterally
2) Continuing Liberal Battle - Robert Kagan
Robert Kagan argues U.S. dominance continued, even after 2001.
Quote: “When the world danced to an Olympian America's tune” - evokes idea that US still led global norms, values, and institutions.
Kagan sees US as actively shaping world order, defending Lib DEM against threats
Even amid controversy, US actions in Mid E were framed as part of a moral mission spreading freedom, security, and market liberalism.