Demand: The quantity of goods/services individuals, businesses, and other players in the economy wish to purchase within a certain period.
Variables that affect demand can include:
Price of the product (Px)
Price of related goods (Pg)
Income of consumers (Y)
Tastes and preferences (T)
Number of people in the market (N)
Other potential influences
The dashes (or short lines) in the equation represent ceteris paribus, meaning that those variables remain constant while others change.
The demand equation can be simplified to:Qd = f(Px)(All other variables are held constant)
Law of Demand: If the price of a product increases, the quantity demanded decreases, and vice versa, all other factors being equal.
The law of demand can be understood through:
Table (Schedule)
Graph
Equation
Law (theory)
The variable with the most significant impact on quantity demanded is Price.
The variable representing market income is Y.
The variable that represents substitute and complementary goods is Pg.
Examples:
Substitute Goods: Butter and Margarine
Complementary Goods: Cell phones and earphones
Movement along a demand curve is influenced by changes in price.
Shift in demand occurs when factors other than price change, such as income or preferences.
Example: Impact of an increase in Coke's price on Pepsi:
Price increase of Coke leads to a decrease in its quantity demanded (Q1 to Q2).
Results in an increase in the demand for Pepsi, shifting its demand curve rightward (D to D1).
Rice Example: Considered an inferior good because as income increases, the quantity demanded for rice decreases.
If a product's price inflates, it can lead to a surplus:
Surplus causes market pressure to drop prices to reach equilibrium.
Consumer Surplus: Difference between what consumers are willing to pay and what they actually pay.
Producer Surplus: Difference between the lowest acceptable price for producers and the price they receive.
Under shifts in demand, and depending on economic conditions, the consumer and producer surplus will be affected.
Definition: A price ceiling is the maximum allowable price set by the government for a product.
Vertical Shift Impact: A price set below equilibrium can lead to shortages in the market.
Consumer Benefit: Increased consumer surplus but reduced producer surplus.
Producers are disadvantaged due to loss of surplus.
Definition: A floor price is the minimum allowable price set by the government.
Protection for Farmers: Designed to stabilize agricultural income above market equilibrium.
Consequences of a floor price:
Market surplus occurs, leading to reduced quantity exchanged.
Consumer disadvantage occurs as consumer surplus drops due to increased prices.
An example illustrating individual success leading to collective failure by farmers when all decide to plant the same crop, resulting in diminished returns.