Website Planning and Development.pptx - Google Slides

Website Overview

Definition

A website is a collection of web pages stored on a web server that are designed to be accessed and interacted with via the internet. Each website has a unique domain name that serves as its address, allowing users to find it among the vast array of information available online.

Access

Web pages can be accessed via a web browser installed on devices such as desktops, laptops, tablets, and mobile phones. Browsers interpret the code of web pages and present the content in a user-friendly format.

Types of Websites

Performance Based Websites

• Static Websites

  • Basic form of website.

  • Easy to create using HTML and CSS; does not involve scripting.

  • Content is fixed unless manually changed by the webmaster.

  • The same content is displayed for every visitor regardless of location or time, making it less dynamic.

• Dynamic Websites (CMS)

  • Content changes based on user input, time of day, location, and other variables.

  • Utilizes client-side or server-side scripting to generate content dynamically, such as using PHP for server-side processing.

• Mobile Websites

  • Tailored primarily for mobile devices and optimized for smaller screens.

  • Often presents content differently compared to the desktop version, potentially simplifying navigation and layout for ease of use.

• Responsive Websites

  • Automatically adjusts and resizes based on the device being used, ensuring a consistent experience across all platforms.

  • Uses a single domain name for accessibility across devices, enhancing accessibility and search engine optimization.

Purpose Based Websites

• Personal Websites

  • Contains personal information, creative content, and hobbies of the individual.

  • Used for expressing personal views, sharing experiences, and showcasing talents, often including blogs or portfolios.

• Business Websites

  • Provides comprehensive information related to a business, including:

    • Vision and Mission: Outlining the company's goals and ideals.

    • Products and Services: Descriptions of offerings including features and benefits.

    • News: Updates about the company, press releases, or announcements.

    • Career Opportunities: Job listings and information about the workplace culture.

    • Contact Information: Methods to reach the business, including phone numbers, email addresses, and physical locations.

• e-Commerce Websites

  • Facilitates the buying and selling of products or services online, allowing for a seamless shopping experience.

  • Supports transactions and safe information transfer over the internet, often integrating secure payment gateways.

  • Example: Different URL formats such as www.m.amazon.com for mobile devices vs www.amazon.com for desktops enhancing user experience based on device type.

• Social Networking Websites

  • Online platforms for users to create public profiles and interact with others through posts, comments, and shares.

  • Purpose is to share information, network, and engage on various topics, forming communities around shared interests.

• Info Websites

  • Include various types, such as blogs, forums, wikis, answer sites, and web directories, providing diverse content and community engagement.

Phases of Website Development

1. Prerequisites

   • Define domain name (the website's address) to ensure easy access for users.

   • Choose web hosting (storage for the website) that offers adequate bandwidth and support.

2. Understanding Target Audience

   • Analyze audience needs, interests, and preferences to create relevant content and functionality tailored to their requirements.

3. Selection of Keywords

   • Identify keywords that the target audience searches for, optimizing content for search engines to enhance visibility.

4. Number of Website Pages

   • Decide how many pages the website will have for content presentation to ensure a clear and navigable structure.

5. Designing Blueprint of Web Pages

   • Incorporate design elements such as:

     • Business logo for branding.

     • Navigation features for ease of access.

     • Headlines and calls to action to guide user behavior.

     • Social profile links for broader engagement.

     • Images and text content to enhance the user experience.

     • Footer for additional information and links to policies.

6. Defining Website Objectives

   • Micro Objectives

     • Focus on short-term activities to increase visitor engagement, such as planning activities for increased time spent on-site and features that encourage downloads or inquiries.

   • Macro Objectives

     • Long-term goals such as driving sales and brand building, generating leads through engagement (e.g., newsletter submissions, inbound calls), and establishing trust through testimonials and case studies.

Case Study: Advertising Agency Objectives

• Micro Objectives

  • Providing information about services, free trials, demo meetings, and engagement initiatives to attract potential clients.

• Macro Objectives

  • Focus on overall sales growth, client engagement, and building a solid brand reputation in the industry.