Associated with psychologist B. F. Skinner
Conducted numerous studies on rats and pigeons
Findings are applicable to human learning
Definition: Operant conditioning is a learning process where behaviors are influenced by their consequences.
Categories: Two main categories:
Reinforcement: Increases the likelihood of a behavior occurring
Punishment: Decreases the likelihood of a behavior occurring
Definition: Adding a pleasant stimulus to increase a particular behavior
Example: Gumball machines at supermarkets
Parents encourage good behavior by promising a gumball if children behave during shopping
Definition: Removing an unpleasant stimulus to increase a behavior
Example: Seatbelt alarm in cars
Unpleasant sound stops when the seatbelt is buckled, encouraging safe behavior
Definition: Adding an unpleasant stimulus to decrease a behavior
Example: Sports team practice
Coach makes the team run extra laps when performance is lacking, discouraging poor effort
Definition: Removing a pleasant stimulus to decrease a behavior
Example: Time-out for children
Child misbehaves (e.g., throwing sand) and is removed from play to discourage negative behavior