1. AD HOMINEM ARGUMENT: From the Latin meaning "to or against the man" this is an argument that appeals to emotion rather than reason, to feeling rather than intellect.
2. ALLITERATION: Repeating the first letter sounds in a sentence
3. ALLUSIONS: Reference to a person or story other would know
4. ANALOGY: A comparison of two different things that are similar in some way
5. ANAPHORA: The repetition of a word or phrase at the beginning of successive clauses
6. ANADIPLOSIS: Repetition of the last word of one clause at the beginning of the following clause
7. ANASTROPHE: A literacy technique in which the normal order of words is reserved in order to achieve a particular effect of emphasis or meter (EX. Strong in the force, you are. —Yoda, Star Wars)
8. ANECDOTE: A short and amusing, personal, or interesting story about a real incident or person; a short story used to humanize a person
9. APHORISM: A short abrupt statement of known authorship, which express a general truth or a moral principle
10. APOSTROPHE: A figure of speech that directly addresses someone or something that cannot answer
11. CALL TO ACTION: Writing that urges people to action or promotes change
12. CHARACTERIZATION: The process by which the writer reveals the personality of a character
13. CHARGED DICTION: Language that contains implications beyond the meanings of words, and is often used to persuade or convey a specific way of thinking through causing STRONG EMOTIONS
14. CHIASMUS: A sentence that uses inverted parallelism
15. COLLOQUIAL LANGUAGE: Slang or common language that is informal
16. COMPLETE SENTENCE: A sentence that has a subject and a predicate.
17. CONNOTATION: The non-literal, associative meaning of a word
18. CONFLICT: A struggle between opposing forces
19. DECLARATIVE SENTENCE: A sentence that makes a statement
20. DENOTATION: The dictionary definition of a word
21. DICTION: Word choice
22. DIDACTIC: Intended to teach, usually has moral instruction as an ulterior motive
23. ELEVATED LANGUAGE: A dignified way of writing and speaking; a speaker or writer usually employs formal language in such writing to create an elevated tone. It is free of slang terms, idioms, etc. and the OPPOSITE of COLLOQUIAL LANGUAGE
24. HISTORICAL EXAMPLES: Event in the past with testimonies from many people
25. HYPERBOLE: Exaggeration the truth for humor or emphasis
26. IMAGERY: Language that appeals to the senses
27. IRONY: A contrast between expectation and reality
28. JOKES: Humorous incidents that ridicule people
29. JUXTAPOSITION: Placement of two things closely together to emphasize comparisons or contrasts
30. KAIROS: The right time to deliver a message to an audience in order to persuade them
31. METAPHOR: A comparison without using like or as
32. LOOSE SENTENCE: A type of sentence in which the independent clause comes first, followed by dependent grammatical units such as phrases and clauses (MAIN IDEA comes FIRST!)
33. PARALLELISM: Parallel structure; words, verb, and/or phrases match
34. PARAGRAPHS WITH ONE IDEA: Writers can make short or long paragraphs, as long as they prove one idea
35. PERIODIC SENTENCE: A sentence where the dependent clause is first; the independent clause comes at the end of the sentence (MAIN IDEA comes LAST!)
36. PERSONIFICATION: Giving of human qualities to an animal, object, or idea
37. REFERENCING THE PAST: Referring to something that has occurred before, in order to cause an emotion, demonstrate a connection, or show a pattern
38. RHETORICAL APPEALS: Ethos, Pathos, and Logos
39. RHETORICAL QUESTION: A question that makes a point and does not expect an answer
40. SIMILE: A comparison using "like" or "as"
41. SYLLOGISM: A format or formal argument that consist of a premise major and minor premise and a conclusion
42. SYMBOLISM: An object that represents an idea or concept
43. SUSPENSE: A feeling of uncertainty and curiosity about what will happen next in a story that keep readers interested in the plot of a story
44. TONE: A writer's attitude toward his or her subject matter revealed through diction, figurative language, and organization on the sentence and global levels
45. UNDERSTATEMENT: Figurative language that presents the facts in a way that makes them appear much less significant than they really are
46. USING FEAR: A fallacy in which a person attempts to create support for an idea by attempting to increase FEAR towards an alternative