Social Media Strategy for 2024

Introduction

• Social media is a fast-paced industry requiring constant evolution of strategies and tactics to yield optimal client results.
• Mel, the speaker, owns a multi 6-figure social media agency and provides guidance for social media managers.
• Key focus is on enhancing the social media strategy for 2024 based on an evolved approach.

Step 1: Ideal Client (IC) Analysis

• Definition: IC stands for Ideal Client.
• Importance: Understanding the ideal client is foundational to any effective social media strategy.
• Evolution from 2023: Moving beyond basic profiling to a more comprehensive analysis.
  • Methods: Conduct one-on-one strategy sessions to gain insights into the client’s target audience.
  • Research: Clients need to identify who they are targeting, as it is not solely the social media manager's job to define this.
  • Deep Dive: Explore clients’ pain points and deepest desires to tailor content and overall strategies.
  • Outcome: A refined avatar of the ideal client helps in better content creation and strategy planning.

Onboarding Clients

• For those struggling with client onboarding, Mel offers a $9.99 onboarding questionnaire used in her agency that facilitates this informational gathering process.

Step 2: Align Social Media Goals with Business Goals

• Core Idea: Social media should drive towards larger business objectives, rather than just focusing on metrics like engagement or follower count.
• Process:
  • Clients often express a desire to achieve specific sales through social media.
  • As an expert, social media managers must connect these client aspirations to actionable social media goals.
  • Understand how organic growth may require more time to generate revenue, thus adjusting expectations accordingly.

Step 3: Competitor Analysis

• Purpose: Understand competitors' strengths and weaknesses to inform strategic decisions.
• Application: Analyze what strategies competitors implement successfully and where they fall short.
• This knowledge helps in carving a unique strategy that can differentiate from competitors.