Social Media Strategy for 2024
Introduction
- Social media is a fast-paced industry requiring constant evolution of strategies and tactics to yield optimal client results.
- Mel, the speaker, owns a multi 6-figure social media agency and provides guidance for social media managers.
- Key focus is on enhancing the social media strategy for 2024 based on an evolved approach.
Step 1: Ideal Client (IC) Analysis
- Definition: IC stands for Ideal Client.
- Importance: Understanding the ideal client is foundational to any effective social media strategy.
- Evolution from 2023: Moving beyond basic profiling to a more comprehensive analysis.
- Methods: Conduct one-on-one strategy sessions to gain insights into the client’s target audience.
- Research: Clients need to identify who they are targeting, as it is not solely the social media manager's job to define this.
- Deep Dive: Explore clients’ pain points and deepest desires to tailor content and overall strategies.
- Outcome: A refined avatar of the ideal client helps in better content creation and strategy planning.
Onboarding Clients
- For those struggling with client onboarding, Mel offers a $9.99 onboarding questionnaire used in her agency that facilitates this informational gathering process.
- Core Idea: Social media should drive towards larger business objectives, rather than just focusing on metrics like engagement or follower count.
- Process:
- Clients often express a desire to achieve specific sales through social media.
- As an expert, social media managers must connect these client aspirations to actionable social media goals.
- Understand how organic growth may require more time to generate revenue, thus adjusting expectations accordingly.
Step 3: Competitor Analysis
- Purpose: Understand competitors' strengths and weaknesses to inform strategic decisions.
- Application: Analyze what strategies competitors implement successfully and where they fall short.
- This knowledge helps in carving a unique strategy that can differentiate from competitors.
