Changes management
Course Overview
Course Title: Change Management
Code: EBCM1139
Credits: 03
Department: General Management
Institution: NEU Business School
Academic Year: 2024
Instructor Details
Name: Bùi Đức Tuân
Position: Assoc. Prof., PhD
Contact:
Phone: 0933023323
Email: bdtuan@bsneu.edu.vn
Office: R.103, Building 12, NEU Business School
Course Contents
Course Structure
Total Teaching Hours: 45
Lectures: 27 hours
Discussions/Exercises/Group Works: 18 hours
Lesson Breakdown
Introduction to Change Management
Total: 3 hours (3 Lectures)
Recognizing Need for Change and Starting the Change Process
Total: 9 hours (6 Lectures, 3 Discussions)
Diagnosing What Needs to be Changed
Total: 9 hours (6 Lectures, 3 Discussions)
Planning and Preparing for Change
Total: 12 hours (6 Lectures, 6 Discussions)
Leading and Managing People Issues
Total: 6 hours (3 Lectures, 3 Discussions)
Implementing Change and Reviewing Progress
Total: 6 hours (3 Lectures, 3 Discussions)
Learning Objectives
Acquire knowledge about the concepts, nature, and roles of change management in organizations.
Apply methods for analyzing and planning the change process in alignment with business contexts and strategy.
Examine change management practices through case studies from organizations both domestically and internationally.
Main Content Areas
Introduction to Change Management in Organizations
Recognizing and Starting Change
Diagnosing What Needs to be Changed
Planning and Implementing Changes
Leading Change and Managing People Issues
Reviewing and Sustaining Changes
Teaching Methods
Lectures
Discussions
Group Work
Case Studies
Assessment Criteria
Participation: 10%
Group Work: 30%
Examinations: 60%
Midterm Exam: 10%
Final Exam: 50%
Group Assignment
Group formation for studying real cases, with step-by-step approach including discussion, report writing, and presentation.
Required Reading
Main Text: John Hayes. (2018). The Theory and Practice of Change Management (5th ed.). MacMillan International.
Additional materials as provided.
Quotes on Change
"The only constant in life is change." — Heraclitus
"To improve is to change; to be perfect is to change often." — Winston Churchill
Introduction to Change Management
Context of Change
Reasons for change and the related causes.
Importance of managing changes.
Basic theories and models related to change management.
Organizational Characteristics
Organized Activity:
Involves multiple people, common goals, responsibilities, and coordination.
Characteristics of Organizations:
Division of Work
Leading and Coordinating
Formal Structure
Internal and External Environment
Why Change?
Statistics:
80% of enterprises “die” within 10 years.
40% of financially strong businesses disappear after 10 years.
30% of top 500 companies fail within the first 7 years.
Failure to Adapt Examples
Companies like Nokia, Daewoo, Polaroid that failed to adapt to changes.
Successful Adaptation Examples
Companies like HP, Sony that embraced change effectively.
Sources of Change
PEST Factors
Political: Legislation, market regulations, fiscal policies.
Economic: Credit crunch impacts, currency exchange rates, disposable income variations.
Sociocultural: Demographic trends, attitudes toward work, and cultural business practices.
Technological: Innovations in products, processes, and the rate of obsolescence.
Internal Factors Driving Change
Strategic changes, workforce changes, business operational evolutions, and shifts in organizational culture.
Definition of Change Management
Change management is the discipline that guides how to prepare, equip, and support individuals to successfully adopt change to drive organizational success and outcomes.
Importance of Change Management
Managing transitions and changes in response to strategies, competitive environments, and technological advancements while reinforcing organizational structures, procedures, and culture.
Challenges in Change Implementation
High failure rates in transformation programs:
Only 30% are successful (John Kotter, 1996)
12% of firms remain on the Fortune 500 list between 1955 and 2016.
Types of Change
Reactive Change: Responds to crises or significant events.
Planned Change: Proactive strategies aimed at improved future operations.
Transformational Change: Major shifts affecting organizational structure and strategy.
Additional Type of Changes
Incremental Change, Operational Change, Strategic Change, Directional Change, Fundamental Change, Total Change
Theoretical Frameworks
Teleological, dialectical, life cycle, and evolutionary theories that frame organizational change processes.
Models of Change Management
Kotter's model, Lewin’s model, McKinsey 7S model, ADKAR model, Burke-Litwin model.
People vs. Process Focus
Differentiating between leading and managing during change.
Key Components of Leadership in Change Management
Decide on needed changes, develop organizational capacity, and ensure execution of changes.
Managing Change: Key Steps
Recognizing the need for change.
Diagnosing what needs to change.
Planning change interventions.
Implementing changes.
Sustaining the change process.
Effective Leadership in Change
Engage others, build commitment, communicate about the change, and align direction.
Establishing Change Relationships
Building trust, defining roles, and providing support to facilitate meaningful engagement during change initiatives.
Diagnosing Change Requirements
Steps include assessing the current state, categorizing information, and mapping causal relationships associated with the need for change.
Action Research as Diagnostic Tool
A structured methodology for gathering data, diagnosing issues, and implementing solutions based on findings.
Planning for Change Implementation
Developing detailed plans, identifying necessary resources, and employing structured frameworks for effective change management.
The Role of Communication in Change
Establishing a clear communication strategy to manage stakeholder perceptions and mitigate resistance against change initiatives.