Employee Engagement
Drives, Needs, and Motivation
Need theories of Motivation
Process theories of Motivation
Employee Motivation: Forces within a person affecting direction, intensity, and persistence of voluntary behavior.
Employee Engagement: Emotional and cognitive motivation that leads to focused, intense, persistent effort toward work-related goals.
© Desjardins Group
Low employee engagement leads to significant organizational costs.
Key drivers of employee engagement include:
Goal setting
Employee involvement
Organizational justice
Organizational comprehension
Employee development opportunities
Sufficient resources
Primary needs characterized by:
Hardwired brain activity correcting deficiencies.
Innate and universal characteristics that energize actions.
Emotions influenced by self-concept, social norms, and experiences.
These factors amplify or suppress emotions that drive decisions and behavior.
Goal-directed forces experienced by individuals.
Emotional energy is channeled toward specific goals influenced by:
Self-concept
Social norms
Past experiences
Reflect the goal-directed forces.
Emotions are navigated toward specific goals shaped by individual differences.
Drive to Acquire: Desire to seek, acquire, control, and retain objects or experiences.
Drive to Bond: Drive to form social relationships and mutual caring commitments.
Drive to Comprehend: Satisfy curiosity, understanding oneself and the environment.
Drive to Defend: Protect oneself physically and socially.
Personal values
Past experiences
Mental skill sets resolve competing drive demands.
Result in goal-directed choice and effort.
Maslow's Needs Hierarchy Theory
McClelland's Theory of Needs
Herzberg's Motivation-Hygiene Theory
Four Drive Theory
Seven categories classify most needs, structured in a hierarchy:
Lowest unmet need becomes the primary motivator until satisfied.
Levels include:
Self-actualization
Physiological
Safety
Belongingness
Esteem
Need to know
Need for beauty
Critique: Lacks empirical support due to unique individual hierarchies.
Internal desires to engage in activities driven by personal interest, challenge, and satisfaction.
External motivations derived from tangible rewards like pay and bonuses.
Needs can be affected through self-concept, social norms, past experience.
Training can modify need strength via reinforcement.
Key learned needs:
Need for Achievement (nAch)
Need for Affiliation (nAff)
Need for Power (nPow)
Need for Achievement: Drive to excel and succeed against standards.
Need for Power: Desire to influence others' behavior.
Need for Affiliation: Pursuit of friendly, close interpersonal relationships.
Intrinsic factors leading to satisfaction:
Achievement
Recognition
Responsibility
Advancement
Interesting work
Extrinsic factors leading to dissatisfaction:
Company policy
Relationships with supervisors and peers
Working conditions
Traditional View:
No satisfaction = Dissatisfaction
Herzberg's View:
Hygiene factors = No dissatisfaction (but not satisfaction)
Expectancy Theory
Four OB Modification theories
Goal Setting Theories
Social Cognitive Theory
Equity Theory
Components:
E-to-P Expectancy: Effort leads to performance.
P-to-O Expectancy: Performance leads to specific outcomes.
Valence: Value of anticipated outcomes.
Enhance E-to-P by:
Hiring and training accordingly.
Providing resources.
Providing coaching.
Enhance P-to-O by:
Accurate performance measurement.
Clear link between performance and rewards.
Recognizable examples of rewarded performance.
Enhance Outcome Valences by:
Valuing rewards.
Individualizing rewards to fit employee values.
Antecedents: Factors before the behavior occurs.
Behaviour: Actions taken by individuals.
Consequences: Results that follow behavior.
Positive Reinforcement: Introducing a reinforcer to increase behavior.
Punishment: Introducing a consequence to decrease behavior.
Extinction: Lack of consequence leading to decreased behavior.
Negative Reinforcement: Removing a consequence to increase behavior.
Learning behavior outcomes via observing others.
Behaviour Modelling: Mimicking observed behaviors.
Self-Regulation: Setting goals, anticipating consequences, and self-reinforcing behavior.
Goal: Cognitive representation of a desired end state committed to attain.
SMARTER:
Specific
Measurable
Achievable
Relevant
Time-framed
Exciting
Reviewed
Focuses on leveraging strengths instead of fixing weaknesses.
Identify strengths/potential areas.
Coach guides discovery of leveraging strengths.
Discuss barriers and solutions.
Feedback on strengths is better received than critiques.
Compare personal outcomes/inputs with others.
Outcomes include pay, promotions, recognition.
Inputs include effort, skills, experience.
Determine feelings of fairness based on comparisons.
Strategies include:
Reducing personal inputs.
Increasing personal outcomes.
Asking others to increase their inputs.
Requesting fair treatment.
Changing perceptions.
Altering the comparison individual.
Exiting the situation (e.g., quitting).
Perceptions of fairness in processes used for distribution of workplace benefits and burdens.
High procedural fairness includes:
Employee voice
Unbiased decision-making
Informed, consistent policies
Fair treatment perceptions during decision processes.
Treating employees with respect and providing timely information.