E-Tech | Q4

MODULE 1: INTERACTIVE MULTIMEDIA

Interactive Multimedia

• defined as any computer-delivered electronic system that allows users to control, combine, and manipulate different types of media

• signifies that interactive multimedia is about using multimedia to provide information or communicate 

Uses of Interactive Multimedia

• Education

• Training 

• Games 

• Simulation 

• Information Presentation 

• Corporate Presentation

Multimedia

• a content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content

• contrasts with media that use only rudimentary computer displays such as text-only or traditional forms of printed or hand-produced material.

Multimedia Contents

• Videos

• Sound, Music, or Audio

• Online Games

• Online Tests

• Courseware

• Podcasts

• Vodcasts

How to insert a YouTube on Blog Post

1. Search a video of your choice on YouTube.com. 

2. Go to the bottom of the video and click the Share button. 

3. Click on Embed.  

4. Copy the code in the textbox. 

5. Paste it in the blog that you made. 

6. Preview then publish the content.

MODULE 2: ICT AS PLATFORM FOR CHANGE

The Role of ICT in Social Change

1. The People Power Revolution - EDSA (1983-1986)

• Radio broadcasts (Radyo Veritas) played a key role in mobilizing Filipinos against the Marcos regime.

• Millions gathered at EDSA from Feb 22-25, 1986, leading to a peaceful revolution.

2. EDSA Dos (2001) – The First E-Revolution

• A four-day protest (Jan 17-20, 2001) that led to the removal of President Joseph Estrada.

• Mobile technology (text brigades) played a crucial role in spreading information and mobilizing people.

3. Million People March (2013)

• Protest against the Pork Barrel Scam, held at Luneta Park on Aug 26, 2013.

• Social media (blogs, websites, memes) and the hashtag #MillionPeopleMarch helped spread awareness globally.

4. Yolanda People Finder (2013)

• Google-powered People Finder helped locate missing individuals after Typhoon Yolanda.

• It became a key disaster response tool for tracking victims.

5. ICT Market in the Philippines

• The ICT industry continued growing despite the COVID-19 crisis.

• Businesses prioritized ICT investments to improve efficiency and customer satisfaction.

The Role of ICT in Social Change

• Change.org is an online platform that allows people to create and sign petitions digitally, making advocacy more accessible worldwide.

  • Previously, petitions required physical signatures; now, they can be signed online.

  • Change.org is known as the “world’s platform for change.”

  • It enables individuals to push for social, political, and environmental changes

Common Issues Addressed on Change.org

• Economic problems

• Criminal injustice

• Human rights abuses

• Lack of education

• Environmental concerns

• Animal abuse

• Health concerns

• World hunger

How to Sign Up on Change.org

1. Visit change.org

2. Click log in or sign up

3. Start a petition by selecting a topic, then “continue”

4. Wire your petition title

5. Choose recipients of the petition

6. Explain how the change will impact or add a web link then save and preview tab

7. Share the petition on facebook to promote.

Module 3:  ICT Project for Social Change

Social Change

• refers to an alteration in the social order of a society. Social change may include social institutions, social behaviors, or social relations. 

• can be done in any form of multimedia.

• Sociologists define this as a transformation of cultures, institutions,and functions.

Examples of Social Change

1. The Reformation

2. The abolition of the transatlantic slave trade

3. The Civil Rights movement

4.  The feminist movement

5.  The LGBTQ+ rights movement

6.  The green movement

Importance of Social Change

1. Social change gets the world closer to gender equality

2. Social change improves worker rights 

3. Social change protects the LGBTQ+ community 

4. Social change improves racial equality 

5. Social change is good for business 

6. Social change helps the environment 

7. Social change keeps governments accountable 

8. Social change addresses problems at the root 

9. Social change empowers citizens 

10. Social change makes life better for future generations

Campaigns

• are a work in an organized and active way toward a particular goal; typically a political or social one

• Helps promote and organize project properly

Concept Paper

• a document used to convince a panel of potential funders to help a product, program or services become a reality. 

• has five elements: 

  • Introduction

  • Purpose

  • Description

  • Support

  • Contact

Five elements of a Concept Paper

1. Introduction - includes group’s mission and vision and a brief intro

2. Purpose - includes reasons why this project is worth your time, effort, and money

3. Description - contains all info

• in ICT, it involved the sites to produce, purpose, how they work in unison

4. Support - contains budget needed for project, some do not specify amount requested from sponsor

5. Contact Information 

Sanple Topics for a Concept Paper

1. Animal Cruelty

2. Energy Insufficiency

3. Human Rights Violation

4. Pre-Marital Sex and Early Pregnancy

5. Drug Addiction

6. Population Explosion

7. Extrajudicial Killing (Criminal Injustice)

8. Women Empowerment

Project must meet the SMART criteria:

1. Specific - goals must be specific and narrow

2. Measurable - track progress with evidence

3. Attainable - set realistic and achievable oals

4. Realistic - align with values and objectives

5. Time-bounded - set a deadline for motivation

Three main triggers of Social Change

1. Conflict

• Conflict provokes social change (e.g., class, race, gender, religion).

• Groups unite to fight for change, sometimes overthrowing or restructuring governments.

• Change can happen quickly or develop over time in stages.

2. Demographic Change

• Social change is inevitable when society’s demographics shift.

• Population growth (births, longer lifespans) affects resource distribution.

• Immigration and emigration also impact society.

3. Cultural Change

• New inventions, discoveries, and ideas contribute to cultural shifts.

• The internet transformed global communication and industries.

• Discoveries (e.g., European “discovery” of America) show that change isn’t always beneficial to all.

• Ideas on gender, race, religion, work, and education influence cultural evolution.

Simplified ICT Project Process Overview

Planning>Development>Release and Promotion>Maintenance

1. Planning – involves the following tasks (but not limited to):

a. Conceptualizing your project

b. Researching on available data about your topic

c. Setting deadlines and meetings

d. Assigning people to various tasks

e. Finding a web or blog host

f. Creating a site map for your website

g. Listing down all applications that you need including web apps

h. Funding (if applicable)

2. Development – involves the actual creation of the website(s); involves the production of images, infographics, etc.

Media you can use: Text, Videos, Pictures, Audio, Websites

3. Release and Promotion – involves the actual release of the website for public view and promoting it. Promotion typically starts before the actual release.

5. Maintenance – involves responding to feedback of your site continuing to improve the website

12 Different Behaviors in Social Media

1. The Ultras - checks feed constantly, openly obsessed

2. The Deniers - claim socmed doesnt control them but feel anxious w/o it

3. The Virgins - taking first tentative steps in social media

4. The Peacocks - popularity contest, high number of followers, fans, etc

5. The Lurkers - hiding in the shadows of cyberspace, watch but rarely interact

6. The Ranters - highly opinionated, mock and mid in face-to-face conversations.

7. The Changelings - adopt completely new personalities online

8. The Ghosts - use anonymous profiles for privacy

9. The Informers - seek admiration by being the first to share the latest trends with audiences

10. The Approval Seekers - constantly check feeds and timelines after posting.Worry until people respond.

11. The Quizzers - start convo by asking questions

12. The Dippers - access their pages infrequently, often going days, of evenweeks without posting.

According to  Dr. David Giles, expert in social media behavior, "Most people using social media display a combination of those personality types and may behave differently on Facebook than on Twitter."

MODULE 4: ICT Project Publication and Statistics

1. WordPress

• Log in to WordPress and when in the Reader Tab, click on My Sites and statistics for blog will be seen.

2. Facebook

• In Facebook page, summary of statistics can be viewed by scrolling down the tab to the Insights page summary

Insights

• Provide information about page’s performance, like demographic data and how people respond to your posts

• Can only access data in Page Insights for the last 2 years

• Demographic data are available in Page Insights ocne there is data for 100+ people

To See Page Insights

1. Click Pages

2. Go to page

3. Click insights

 10 reasons to use facebook insights

1. Know your target audience.

2. Understand your audience’s demographics.

3. Have a vision of how your Facebook page works.

4. Analyze each publication’s performance.

5. Detect which posts your audience prefers.

6. Check if you're meeting Facebook strategy goals.

7. Compare paid vs. organic posts.

8. Identify peak times your followers are online.

9. Avoid repeating ineffective posts.

10. Assess if your Facebook strategy is working.

Facebook Insights Statistics

1. Overall vision of statistics - can be accessed on the menu (upper right of Facebook Insights) where you can see the most important metrics and analyze likes, reach, etc.

2. Likes - a statistic to analyze no matter what in order to know how social media strategy is going

3. Reach - the number of people you have shown each publication to.

4. Visits to the Page - here you can see how many total visits each section of your page received.

5. Actions for the page - can obtain concrete and interesting information about the behavior of followers

6. Publications - can take a look at which publications worked better and which did not and what days and times followers were online.

7. Videos - with this data, you can analyze the engagement of your video publications and know which audiovisual content your audience likes the most

8. People - you can know target audience

3. Weebly Website Statistics

Site Traffic

• refers tothe volume of visits your website receives. 

• Usually measured in visits or sessions 

Page Views

• number of times someone visits page

Unique Pageviews 

• count multiple views of the same page by a user within a session as one. 

• tracked based on page URL and title combination in Google Analytics.

E-Tech Terms

1. Demographics 

• the statistics which includes (but not limits to) your audience's age, location, gender, language and country.

2. Insights

• contains the statistics of the traffic of your Facebook page. 

3. Likes

• contains the statistics about the trend of page likes. 

4. Organic

• reach obtained through sharing without paying for advertisement. 

5. Overview

• contains the summary of statistics about your page. 

6. Paid

• reach obtained through advertisements. 

7. People

• contains statistics about your audience’s demographics (age, location,  gender, language, and country). It is also includes demographics about the people you have reached and engaged with.

8. Post

• contains data showing when (day and time) you site visitors visit your site.

9. Reach

• the overall people or demographic that saw a certain post. 

10. Visits

• contains data of the number of times your page tabs (like the Timeline) are visited.

MODULE 5

Internet

• provide you with numerous options for gathering feedback from your audience.

Google

• provides one of the simplest methods for gathering user feedback

Google Forms

• a survey administration software that comes as part of Google's free, web-based Google Docs Editors package

• allow your audience to respond to a series of questions you've created which can be used for questionnaires, feedback, online registration, and customer care support.

Creating Feedback Form Using Google Forms

1. 1. Open your browser and go to https://drive.google.com.

2. 2. Sign in your gmail account or create an account if in case you do not have one yet.

3. Once logged in, on the left-hand side of your “My Drive Page” click New>More>Google Forms.

4. You will be taken to Google Forms Interface.

5. You may now fill out the form with questions

Parts of a Google Form Interface

1. Access & User Restrictions

• Sign-in Requirement – Requires users to sign in with their company account.

• Collect Usernames – Automatically collects usernames instead of asking for names.

• Restrict to One Response Per Person – Limits responses to one per Google account.

• Public Access – Uncheck sign-in restrictions if sharing outside your domain.

2. Form Structure

• Title & Description – Allows you to name the form and add instructions (optional).

• Progress Bar – Shows completion status in multi-page forms.

3. Question Section

• First Question (Default) – A multiple-choice question.

• Question Title – Essential for clarity.

• Help Text (Optional) – Provides additional guidance.

• Question Type – Can be changed from 11 available types.

• Required Questions – Ensures users must answer before submitting.

• Adding More Questions – Click "Add item" to insert new questions.

Question Types on Google Forms

• Text - small text box; allows for up to 120 characters

• Paragraph text - larger text box; allows for answers of more than 120 characters

• Multiple choice - allows users to select one answer

• Checkboxes - allows user to select multiple answers

• Choose from a list - allows user to select one option from a dropdown menu

• Scale - user ranks something along a scale of numbers (ex from 1-5)

• Grid - list questions in a table format; user can select one answer for each question (ex true/false)

• Date - user selects a date

• Time - user selects a time

• Image - insert a map or diagram or image and ask questions about it

• Video - insert a video and ask questions about it