1. Basic torts relating to businesses often involve disputes concerning
A. emotional stress.
B. assaults.
C. defamation.
D. contracts. **
* 2. A primary responsibility of administrative law is to
A. establish congressional/parliamentary committees.
B. enforce agency regulations. **
C. interpret constitutional laws.
D. overturn lower courts' decisions.
* 3. Which type of hotel security standard involves employing armed security guards in high-crime areas?
A. Personnel-related **
B. Physical-related
C. Property-related
D. Procedure-related
* 4. Products that go straight from producers to consumers are using __________ channels of distribution.
A. unsatisfactory
B. indirect
C. unusual
D. direct **
* 5. The dealers who are authorized by manufacturers to distribute the manufacturers' products are the ones who usually are negatively affected by
A. volume buying.
B. personal selling.
C. gray marketing. **
D. sale pricing.
* 6. What is an effective technique for employees to use to extract relevant information from written materials?
A. Take notes while reading **
B. Ask frequent questions
C. Develop a rough outline
D. Skim through chapter titles
* 7. What is an effective way to support and encourage someone who is talking to you?
A. Avoid making any noise while the speaker is talking
B. Interrupt the speaker to debate what s/he has said
C. Clap as the speaker makes each of her/his main points
D. Make comments such as "yes" or "I see" occasionally **
* 8. An important guideline for effective listening is to
A. focus on details rather than key points.
B. practice active listening. **
C. concentrate on the speaker's posture.
D. think about what you are going to say next.
* 9. What is the most appropriate closing to include in a response to a customer's e-mail inquiry for product information?
A. On behalf of LVN Industries, thank you for your order. Your confirmation number is 243597.
B. Thank you for your interest in XWQ products. Please let me know if you have any additional questions. **
C. We apologize for the inconvenience and will send a corrected invoice to you within 24 hours.
D. The model 2CR is available in three colors--red, black, and white. Reply by e-mail with the color that you want.
* 10. Why is it often important to take notes during meetings or presentations?
A. Audience needs something to do.
B. Speaker is difficult to understand.
C. Information will be needed later. **
D. Writing keeps the mind focused.
* 11. When writing a business report, Thomas might check his writing and style manual to determine the
A. synonyms for common words.
B. best way to set up tables using computer software.
C. formal definitions of important terms.
D. appropriate way to cite his resources. **
* 12. Which of the following components of a business letter includes the date:
A. Body
B. Inside address
C. Heading **
D. Salutation
* 13. Which of the following is the most appropriate method for supervisors to use when communicating about personal or confidential issues with individual employees:
A. Company newsletter
B. Face-to-face meeting **
C. Telephone conference call
D. Staff memo
* 14. While working as a motel desk clerk, you have directed newly registered guests to an occupied room. The guests return to the front desk rather upset. You should immediately
A. blame the reservation system.
B. blame the room-numbering system.
C. ask them to check the room again.
D. apologize to the guests and reassign them. **
* 15. A good way for salespersons to prevent customer complaints is by
A. pressuring customers to buy quality products.
B. showing customers high-priced products.
C. accurately determining each customer's needs. **
D. asking the customer a lot of personal questions.
* 16. What is an important aspect of a customer-centric business?
A. Reducing the number of touch points with customers
B. Limiting the employees' decision making
C. Being satisfied with the status quo
D. Aligning business activities with customer needs **
* 17. Transportation routes, rates, and services may all be regulated by
A. laws. **
B. level of service.
C. competition.
D. intermediaries.
* 18. When Angela spent her birthday money on a designer handbag, the opportunity cost was
A. working out at the gym.
B. hanging out with friends.
C. reading a book.
D. buying concert tickets. **
* 19. What usually results when business operations and procedures are efficient and economical?
A. Consumers can buy quality products at competitive prices. **
B. Consumer prices are raised to increase profits.
C. More equipment is needed to produce finished products.
D. Monopolies can give all businesses a greater share of the market.
* 20. Which business activity provides the connecting link between the business and its customers?
A. Marketing **
B. Financial analysis
C. Operations management
D. Strategic management
* 21. Which of the following is an advantage of using the divisional organizational structure:
A. It can create better customer experiences. **
B. It's unpredictable in nature.
C. It balances conflicting organizational objectives.
D. It can encourage competition.
* 22. The freedom to compete is a characteristic of businesses that operate in a(n)
A. communist economy.
B. market economy. **
C. imperial political environment.
D. independent society.
* 23. Research and development speed up production by
A. Providing employees with adequate job training.
B. Simplifying existing products. **
C. Limiting inflation.
D. Reviewing company goals with employees.
* 24. Megan is a computer sciences specialist looking for a job while the economy is experiencing a recession. She interviews for two jobs: one with a well-respected firm that has been around for 20 years, and another with a firm that in six months will open its doors for the first time. Which of the following is NOT an advantage of taking a job at the new company:
A. Less competition
B. Lower costs
C. Greater pressure to expand **
D. Easier to keep employees
* 25. Which of the following factors can lead to a lower standard of living for all Americans:
A. A limitation on imports
B. An increase in exports
C. A strong U.S. dollar
D. An unfavorable balance of trade **
* 26. Why is cheating unfair to the one who cheats?
A. The cheater gets a good grade.
B. The teacher thinks the cheater studied.
C. The other students' scores are affected.
D. The cheater hasn't learned the material. **
* 27. Self-control can help you to enjoy greater professional success by helping you to avoid
A. interacting with others.
B. remaining calm when provoked.
C. building a reputation.
D. making mistakes. **
* 28. Admitting that you made a mistake can be difficult because making a mistake is so
A. embarrassing. **
B. common.
C. ordinary.
D. predictable.
* 29. Considering your words carefully before saying them is known as
A. accepting your own emotions.
B. speaking tactfully. **
C. making assumptions.
D. being creative.
* 30. Which of the following is evidence that diversity cannot be avoided:
A. The value placed on individualism
B. Stereotypes and prejudices
C. Language barriers
D. The demographic makeup of today's workforce **
* 31. An activity that helps you prepare your responses to different negotiating styles is called
A. mode reflecting.
B. role playing. **
C. reasoning.
D. brainstorming.
* 32. Which of the following is an example of a conflict response mode:
A. Meditation
B. Frustration
C. Avoidance **
D. Exclusion
* 33. Which of the following will help you to be a good team member:
A. Responding quickly to others' comments
B. Listening to what others have to say **
C. Dominating the group by constantly talking
D. Interrupting when you have something to say
* 34. What is the "Plan B" for a group trying to reach a consensus?
A. The second option on the list of alternatives
B. The second method of decision making **
C. The second principle of the ground rules
D. The second point on the list of agenda items
* 35. Every year since she was born, Sophia's grandparents invested $100 on her birthday. Sophia is now 18 and the investment has grown large enough to pay for most of her college expenses. Her grandparents explain that this is because her money has grown in two ways: by earning interest, and then by earning interest on that interest. This is an example of
A. present value.
B. simple interest.
C. compound interest. **
D. inflation.
* 36. Using a credit card is
A. a privilege reserved for working adults.
B. a good way to pay for impulsive purchases.
C. an inexpensive way to borrow money for an extended period.
D. like getting a free loan if you pay the balance each month. **
* 37. Why is it important to read and reconcile bank statements?
A. To make a deposit
B. To calculate interest
C. To withdraw excess money
D. To balance an account **
* 38. One way to reduce the risk of identity theft is by
A. storing passwords on web browsers.
B. disabling computer virus software.
C. shredding old bank statements. **
D. photocopying credit-card receipts.
* 39. Since Logan is willing to accept a moderate or high risk in exchange for the potential of a moderate or high return, he should invest his funds in
A. stocks. **
B. bonds.
C. savings accounts.
D. certificates of deposit.
* 40. Buying insurance is one way that businesses manage
A. risk. **
B. coverage.
C. injury.
D. damage.
* 41. Accounting software applications facilitate a business's ability to efficiently track income and expenses, manage inventory, and
A. organize media transcripts.
B. plan work projects.
C. establish insurance policies.
D. process payroll. **
* 42. Interest a business earns from its bank accounts is included in which category of the income statement?
A. Gross sales
B. Net income
C. Assets
D. Revenue **
* 43. A tool that businesses can use to orient new employees is a(n)
A. employee handbook. **
B. exit interview.
C. job résumé.
D. performance appraisal.
* 44. How could the corporate headquarters of a national restaurant chain use the U.S. Census data that it obtained online?
A. To determine if the market wants a new restaurant in the area
B. To determine what type of restaurant to open in a geographic area
C. To determine if the zoning laws in a certain geographical area are reasonable
D. To determine where to locate a new restaurant based on population growth **
* 45. Rochelle is conducting telephone interviews to determine the demand for a new water park in the Nashville area. To more effectively sequence her questions based on the respondents' answers to earlier questions, Rochelle should use __________ software.
A. random-digit dialing (RDD)
B. interviewing user interface (IUI)
C. computer-assisted interviewing (CAI) **
D. decision support system (DSS)
* 46. Which of the following would best enable a hotel to assess its business guests' ongoing behavior:
A. Sales records **
B. Focus groups
C. Test markets
D. Vouchers
* 47. Calculate the range if 30 customers visit a business two times a month, 45 customers visit the business three times a month, 55 customers visit the business four times a month, and 20 customers visit the business five times a month.
A. 4
B. 2
C. 3 **
D. 5
* 48. When citing research findings during an oral presentation, the presenter should make sure that the information is
A. accurate and creative.
B. relevant and timely. **
C. interesting and current.
D. objective and superficial.
* 49. What marketing function directly affects how well a product will sell and the amount of money the business will make?
A. Channel Management
B. Promotion
C. Product/Service Management
D. Pricing **
* 50. A person who promotes Walt Disney theme parks is marketing a(n)
A. service. **
B. cause.
C. lifestyle.
D. intermediary.
* 51. One of the main purposes of target marketing in the travel and tourism industry is to
A. develop partnerships with suppliers.
B. analyze the strengths of the industry.
C. reach the correct market segment. **
D. create interesting travel themes.
* 52. What portable device can businesspeople use to store electronic documents, so they can later retrieve them from other computers?
A. Audio tape
B. Camera film
C. Flash drive **
D. Computer battery
* 53. What is an advantage to a company that effectively manages its business information?
A. Increases information overload
B. Eliminates customer dissatisfaction
C. Saves time and money **
D. Reduces the need for compliance
* 54. Which of the following is an important component of computer systems:
A. Internet
B. Software **
C. Website
D. E-commerce
* 55. Which of the following is true regarding most word-processing computer applications:
A. A document can be changed while the user is viewing it on a monitor. **
B. A spell check is automatically conducted on every document.
C. Once a document has been saved, it cannot be reformatted.
D. The use of word processors reduces the time needed to conduct project research.
* 56. What is an important consideration when selecting graphics and posting them on a business's website?
A. Descriptive links
B. Font size
C. Download time **
D. Log files
* 57. To increase efficiency among channel members, which type of software allows for the secure transfer of information via the Internet:
A. Internet service provider
B. Intranet system
C. Virtual private network **
D. Client network
* 58. A new law was passed that affects the type of personnel records Germaine must keep at his financial services company. This is an example of which influence on the selection of records that businesses keep?
A. Industry
B. Leaders
C. Regulations **
D. Size
* 59. What type of trend are businesses considering when they analyze where customers live and their ethnic backgrounds?
A. Cultural
B. Environmental
C. Technical
D. Demographic **
* 60. Health and safety regulations in business usually require businesses to
A. report workplace accidents. **
B. inspect office facilities.
C. hold regular safety meetings.
D. purchase fireproof supplies.
* 61. Which of the following is a technique that employees can use to help prevent accidents in the workplace:
A. Plan job training programs.
B. Follow safety instructions. **
C. Develop operating guidelines.
D. Complete necessary paperwork.
* 62. Which of the following is NOT something you need to complete your project:
A. Sponsors **
B. Tools
C. Permission
D. Money
* 63. A project manager may schedule a meeting with his project team when closing the project to
A. determine project priorities and processes.
B. establish the project's long-term goals.
C. delegate the project's tasks to team members.
D. evaluate the project's successes and obstacles. **
* 64. Claire is responsible for maintaining an inventory of routine office supplies for a small business. To determine the optimal level of inventory of each item to keep on hand, Claire should consider the
A. business's budgeting method.
B. employees' individual preferences.
C. average product usage amount per month. **
D. vendors' daily sales promotions.
* 65. What is one of the most important components of the production process?
A. Inputs and outputs
B. Goods and services
C. New technology
D. Human resources **
* 66. Which of the following is an example of a quality control method used in the workplace:
A. An accounts receivable employee submits a weekly report.
B. A factory production line makes 2,465 widgets per minute.
C. An advertising manager corrects a copywriter's ad copy. **
D. A human-resources manager completes paperwork for a new hire.
* 67. When a purchasing agent ordered products for a national park's gift shop, s/he agreed to the terms F.O.B. destination. What can the purchasing agent expect as a result of these terms?
A. The purchasing agent will pay shipping charges from the vendor's shipping point.
B. The vendor will pay shipping charges to the national park's gift shop. **
C. The park will not be charged shipping charges since it's a government agency.
D. The transportation company will pay shipping charges to the park's destination.
* 68. Which of the following instructions should the manager stress during security training as the business's main objective during a robbery:
A. Preventing the robber from getting the cash
B. Looking the robber directly in the eyes
C. Asking the robber to repeat his/her request
D. Safeguarding customers and employees **
* 69. Which of the following is a true statement about sleep:
A. The amount of sleep you get does not affect your health.
B. The amount of sleep people need varies from person to person. **
C. Going to bed early will ensure that you get enough sleep.
D. Everyone needs eight hours of sleep each night.
* 70. Which of the following techniques for developing ideas is especially useful for project planning:
A. Redefining
B. Forced ambiguities
C. Color coding
D. Concept mapping **
* 71. Which of the following is not a time waster:
A. Refusing to delegate
B. Requiring 100% accuracy on all work
C. Submitting work with errors
D. Building in planning time **
* 72. What should individuals take into consideration when researching employment opportunities in business?
A. Future outlook **
B. Vacation time
C. Office environment
D. Safety program
* 73. Which of the following would indicate that a job applicant is more likely to make mistakes on the job:
A. The applicant does not provide references.
B. The cover letter lacks the applicant's signature.
C. The résumé contains misspelled words. **
D. The applicant did not complete his/her college degree.
* 74. To take advantage of work-related networking opportunities, a businessperson might benefit by
A. joining a professional organization. **
B. participating in an online social network.
C. developing a creative résumé and cover letter.
D. planning a meeting with a sales trainer.
* 75. Melanie recently graduated from college with a degree in hospitality management and has good organizational, communication, and management skills. Melanie enjoys traveling, sailing, and planning social events. Which of the following jobs in the hospitality and tourism industry best matches Melanie's skills and interests:
A. Hotel food and beverage manager
B. Cruise director **
C. Resort housekeeping manager
D. Ship safety officer
* 76. What is the typical effect of an economic slowdown on the hospitality industry?
A. An increase in the number of guests and a decrease in the number of rooms available
B. A decrease in the number of guests and an increase in the number of rooms available **
C. A decrease in the number of guests and a decrease in the number of rooms available
D. An increase in the number of guests and an increase in the number of rooms available
* 77. Because of regular changes in the supply of and demand for hotel rooms, prices for rooms are often
A. negotiable. **
B. consistent.
C. classified.
D. imprecise.
* 78. A representative from a local distributor shows you calendars featuring photos of the most scenic locations within the community, a board game developed by the local chamber of commerce, a Fourth of July banner, and a holiday ornament designed by senior citizens. If your Welcome Center specializes in selling community-based products that can be promoted throughout the year, which would you buy?
A. Holiday ornament
B. Calendar
C. Banner
D. Board game **
* 79. Which of the following is an example of a product in the travel and tourism industry:
A. An inquiry about flight schedules
B. A brochure explaining cruise options
C. A fly-drive vacation package **
D. A confirmation letter to a customer
* 80. To inspect and evaluate the available colors and quality of a vendor's table linens firsthand, a resort's purchasing manager might ask the vendor to provide
A. customer testimonials.
B. fabric samples. **
C. product warranties.
D. substitute products.
* 81. Buyer Jones is negotiating a contract to purchase a large quantity of products from Seller Brown. There are several things Jones wants Brown to agree to before Jones will agree to buy. What is this buyer asking for?
A. Consequences
B. Concessions **
C. Commitments
D. Commissions
* 82. One reason why it is important for a business to be involved in community activities is because this involvement often
A. requires employees to donate their time.
B. sets the business apart from competitors. **
C. helps the business to test new products.
D. allows customers to meet top management.
* 83. Four Seasons Hotels and Resorts, which prides itself on its extensive collection of art and artifacts, has created a series of audio programs featuring discussions with art experts about works of art found at Four Season Hotels and Resorts around the country. These recordings, available in several different formats, are available for download at the company's website. Which of the following terms best describes these audio programs:
A. Podcasts **
B. Social media
C. Blogs
D. Ad serving
* 84. A business that asks customers to forward an email to their friends or associates is engaged in
A. direct advertising.
B. viral marketing. **
C. image building.
D. suggestion selling.
* 85. What type of mobile-gaming application is likely to appeal to NASCAR fans?
A. Tennis
B. Flag-football
C. Auto-racing **
D. Golf
* 86. Why would a graphic designer for an amusement park find the color image of the park on a computer screen to be different from the park's actual color?
A. Color rendition requires CAD-CAM capabilities.
B. The color wheel was not compared with the computer image.
C. Software lacks the capability to depict true colors.
D. Color reproduction processes define different visible areas. **
* 87. Following a stay at a beach resort, a guest wrote a positive review of it on the Orbitz website. This is an example of a(n)
A. word-of-mouth (WOM) strategy. **
B. out-of-home advertisement.
C. press release.
D. community-involvement activity.
* 88. In a movie that's about to be released, the main actors stop their car in front of a billboard for InterContinental Hotels. For the audience, this is an example of
A. special events.
B. out-of-home advertising.
C. personal selling.
D. product placement. **
* 89. Which of the following is most likely to be characteristic of an effective advertising headline:
A. Multiple typefaces
B. Simple, common words **
C. More than eight words long
D. Avoidance of brand name
* 90. What should you do to write effective direct-marketing copy?
A. Introduce the call to action early in the material **
B. Send readers to the company's Facebook page to obtain the order form
C. Tell readers how your product is like those of your competitors
D. Make incredible claims to hook readers into finishing the material
* 91. Which of the following is a promotional message that would likely appeal to a target market that consists of 18- to 24-year-old fashion-oriented females:
A. Newspaper advertisement for an office-equipment sale
B. Radio commercial for new energy drinks
C. Television commercial showing a popular chain's new clothing line **
D. Brochure about the health benefits of certain vitamins
* 92. A business owner checks the final proofs of the body copy of an advertisement against the original, approved copy in order to make sure that
A. the company logo is in place.
B. all the corrections were made. **
C. all the photos are attractive.
D. the headlines are interesting.
* 93. In just its first six months of operation, Smoky Mountain Cabin Rentals has developed a long list of individuals who have specifically requested more information about the accommodations that Smoky Mountain offers. The company has a mailing address, phone number, and e-mail address for each person. Which of the following direct marketing media would be best suited for communicating directly with these potential guests on a weekly basis:
A. E-mail **
B. Direct mail
C. Website
D. Television
* 94. Participating in community outreach activities might be considered a form of
A. institutional promotion. **
B. customer service.
C. target marketing.
D. product promotion.
* 95. Which of the following elements of design might a display designer use to create contrast in a display:
A. Harmony
B. Balance
C. Texture **
D. Distance
* 96. A hotel purchases theater tickets for upcoming plays, arranges discounts at local restaurants, and advertises that, for one price, a guest can stay at the hotel, receive two tickets to a play, and receive a discount on meals. This special promotion is known as a(n) __________ plan.
A. advertising
B. group
C. budget
D. package **
* 97. A customer has been looking at different brands of the same product for several minutes. What is the most appropriate sales approach to use under these circumstances?
A. "May I help you?"
B. "Good morning. How are you?"
C. "Brand X is on sale today." **
D. "What can I do for you today?"
* 98. When customers are provided the most satisfactory goods, they have positive feelings about the company and often
A. take their business elsewhere.
B. return the items for credit.
C. tell others about the business. **
D. expect discounts on future sales.
* 99. Which of the following is an example of suggestion selling:
A. "This tie matches your shirt." **
B. "That silk tie is $28.50."
C. "That tie would be my choice."
D. "This tie is 100% silk."
* 100. Which of the following is a factor that often motivates people to choose a certain travel destination:
A. Methods of promotion
B. Actions of competitors
C. Level of maintenance
D. Recommendations of friends **