Representing Femininity in Media

Representing Femininity in Media

Key Term: Femininity

  • Definition: Femininity refers to socially constructed norms that define attributes, behaviors, and roles typically associated with women.

  • Characteristics:

    • It is fluid and plural, suggesting that there is not a single way to experience or express femininity.

    • Better understood as 'femininities', allowing recognition of diverse experiences and expressions among different individuals.

Hegemonic Gender Order

  • Definition: Refers to the overarching gender hierarchy in society.

  • In this order, femininity is positioned relative to masculinity, where traditional masculine norms often dominate and shape perceptions of femininity.

Emphasized Femininity

  • Definition: A form of femininity that supports hegemonic masculinity.

  • Core Traits:

    • Compliance: Adhering to traditional roles and expectations.

    • Nurturance: Emphasizing caring and nurturing roles often stereotypically assigned to women.

    • Heterosexuality: Aligning femininity with heterosexual norms and dynamics.

Features of Emphasized Femininity

  • Emotional Labor: The management of emotions to fulfill the expectations of others, particularly in service professions.

  • Beauty Norms: Standards and expectations regarding physical appearance, often tied to societal ideals of beauty.

  • Consumer Culture: Reflects how femininity is often commodified within consumerist frameworks.

Non-Emphasized Femininities

  • Definition: Forms of femininity that do not support hegemonic masculinity but do not necessarily conflict with it either.

  • Characteristics:

    • Resistant: These forms offer alternative perspectives and challenge traditional norms.

    • Example: Furiosa from Mad Max, representing a non-traditional, resistant femininity.

Resistant Femininity

  • Definition: A type of femininity that actively challenges patriarchal structures.

  • Often manifests in political or activist forms, promoting social change and gender equality.

Example: June Osborne in The Handmaid's Tale

  • Representation: June serves as a character emblematic of resistant femininity within a dystopian context, highlighting struggles against patriarchal oppression.

Pariah Femininities

  • Definition: Femininities involving behaviors that society codes as masculine and are often stigmatized.

  • Features:

    • Traits such as assertiveness and sexual agency that run contrary to traditional feminine ideals.

Notable Work: The Girl with the Dragon Tattoo

  • Recognition: This book has gained significant acclaim, with 32 million copies sold worldwide, illustrating its widespread impact on readers' perceptions of femininity and gender roles.

Professional Femininity

  • Characteristics:

    • Rationality and competence are emphasized in professional settings, often reflecting values associated with masculinity.

    • Emotional control is highlighted as a necessary trait for women in leadership or professional roles.

Feminine Apologetic

  • Definition: A compensatory form of femininity that seeks to balance traditionally masculine contexts, especially seen in sports and leadership roles.

Postfeminist Femininity

  • Characteristics:

    • Emphasizes choice and empowerment for women.

    • Self-surveillance as women monitor themselves and their adherence to societal expectations.

Intersectionality

  • Definition: The concept that race, class, and sexuality intersect to shape individual experiences of femininity.

  • Highlights the issue of unequal representation among different groups and how these dynamics affect the lived experiences of women.

Comparative Table

  • Lists and contrasts the various forms of femininity: Emphasized, Resistant, Pariah, Professional, and Apologetic.

Key Takeaways

  • Femininity is not monolithic; it is plural and encompasses various forms and expressions.

  • Emphasized femininity tends to support and reinforce existing gender hierarchies.

  • Alternative forms of femininity actively challenge established norms and contribute to ongoing dialogues about gender and identity.