Objective/Straightforward - It only looks at genes, hormones, and chemicals.
Reductionist - It will overlook other approaches and only look at genes, hormones, and chemicals.
Application - Humans are all biologically the same. Therefore, if a psychologist sees something that can be applied to Americans, that theoretically can be applied to any person worldwide.
Cognitive Approach
Assumptions:
Behavior and emotions can be explained through cognitive processes like attention, language thinking and memory
Able to discover norms of behavior within the unwrittenrules of society.
Maybe ethnocentrically biased as social studies typically focus on one’s culture. This means the studies done in onecountry won’t necessarily apply worldwide because they have other cultures.
Tends to be Holistic investing different levels of explanations and approaches.