Qualitative Student Copy
QUALITATIVE RESEARCH
OVERVIEW
Key Topics:
Qualitative designs and approaches
Sampling and data collection in qualitative studies
Analysis of qualitative data
Trustworthiness and integrity in qualitative research
QUALITATIVE DESIGNS AND APPROACHES
Characteristics of Qualitative Research Design
Emergent: Adapts as research unfolds.
Flexible & adjustable: Permits changes during data collection.
Triangulation: Uses multiple data collection strategies.
Holistic approach: Seeks to understand the entire context.
Involvement: Researchers are deeply engaged and reflexive, necessitating significant time commitment.
Ongoing analysis: Continuous data analysis informs further strategies.
Qualitative Research Traditions
Ethnography
Phenomenology
Grounded Theory
Others: Descriptive, Interpretive
ETHNOGRAPHY
Focus: Describes and interprets culture and behavior.
Methodology: Extensive fieldwork is essential.
Cultural Insights: Derived from members' words and actions; assumes culture shapes experiences.
Emic Perspective: Aims for insider views to uncover tacit knowledge.
Data Sources:
Cultural behavior: Actions of members.
Cultural artifacts: Materials members create.
Cultural speech: Language used.
Participant observation is crucial for understanding the culture in action.
PHENOMENOLOGY
Focus: Understanding everyday life experiences.
Examines the essence of phenomena as experienced by individuals.
Emphasizes lived experiences and reality.
Descriptive Phenomenology
Philosophical Foundation: Based on Husserl.
Objectives: Describes human experience in daily life; may use a reflexive journal.
Phases of Descriptive Phenomenology
Bracketing: Setting aside preconceived notions about the study phenomenon.
Intuiting: Staying open to meanings from participants.
Analyzing: Extracting key statements and developing essential meanings.
Describing: Defining the phenomenon studied.
Interpretive Phenomenology
Foundation: Based on Heidegger.
Characteristic: Hermeneutics is vital for understanding lived experiences.
Methods: Utilizes in-depth interviews and supplementary data.
GROUNDED THEORY
Developers: Glaser and Strauss.
Roots: Symbolic interaction; understanding social interactions.
Contribution: Development of middle-range theories.
Grounded Theory Methods
Sample Size: Typically 20-30 individuals; contextually driven.
Flow: Data collection, analysis, and sampling happen concurrently.
DESCRIPTIVE QUALITATIVE STUDIES
Approach: Mix of designs and methods, focusing on holistic descriptions based on participants' perceptions.
Techniques: Content analysis of narratives to identify themes/patterns.
OTHER QUALITATIVE RESEARCH
Variability: Can focus on individuals, families, groups, or organizations.
Timeframe: Data collected over extended periods.
Methods:
Case Studies: Story analysis about experiences.
Narrative Analysis: Examining texts.
Feminist Research: Understanding women's lives relating to gender issues.
Participatory Action Research: Collaborating with marginalized groups.
SAMPLING IN QUALITATIVE RESEARCH
Importance of Sample Quality
Requires information-rich data sources.
Aims to discover meaning and uncover realities rather than generalize.
Types of Qualitative Sampling
Convenience Sampling: Economical, but less preferred.
Snowball Sampling: Based on existing networks.
Purposive Sampling: Deliberate case selection beneficial for the study.
Theoretical Sampling: Maximizing data collection to support emerging theories.
Sample Size in Qualitative Research
There are no formal criteria; determined by informational needs.
Data saturation guides decisions to stop sampling.
SAMPLING IN SPECIFIC QUALITATIVE RESEARCH TYPES
Ethnography
Engages with numerous culture members; informal discussions with 25-50 informants.
Phenomenology
Small sample sizes (10 or fewer), focusing on participants' lived experiences.
Grounded Theory
20-30 participants optimal, utilizing theoretical sampling.
DATA COLLECTION IN QUALITATIVE STUDIES
Collection methods may evolve throughout the study.
Common methods include self-reports and observations.
Qualitative Self-Report Techniques
Unstructured Interviews: Conversational and flexible.
Semi-structured Interviews: Use topic guides.
Focus Groups: Small group interactions moderated.
Diaries: Historical record keeping of daily life.
Photo Elicitation: Discussions based on images, including photovoice.
Unstructured Observational Methods
Aim: Understand behaviors/experiences naturally.
Risks: Reactivity and observational biases.
Participant Observation
Long-term involvement, documenting through:
Field logs.
Descriptive and reflective notes.
ANALYSIS OF QUALITATIVE DATA
Focus: Identifying patterns/themes in non-numerical data (words, stories).
Challenges of Qualitative Analysis
No universal analysis protocol; diverse narrative data may overwhelm.
Data Management Steps
Develop a coding scheme.
Code the data.
Identify themes.
Interpret data findings.
Content Analysis
Break down narrative data into smaller segments.
Code segments according to content.
Group material by shared themes.
Ethnographic Analysis: Spradley’s 12-Step Method
Locate informants.
Conduct interviews.
Create ethnographic records.
Implement descriptive questions.
Analyze interviews (domain analysis).
Structural questioning and taxonomic analysis.
Contrast questioning and componential analysis.
Discover themes and write ethnography.
Phenomenological Analysis
Different schools: Duquesne (descriptive), Utrecht (interpretive).
GROUNDED THEORY ANALYSIS
Three analytical approaches: Glaser, Strauss, Charmaz.
Central focus on core variable development.
TRUSTWORTHINESS AND INTEGRITY IN QUALITATIVE RESEARCH
Rigor and Validity Debates
Varied opinions on the applicability of validity and rigor in qualitative research.
Terminology Confusion
No consensus vocabulary on trustworthiness, validity, etc.
Lincoln & Guba’s Framework
Key goal is establishing trustworthiness through:
Credibility
Dependability
Confirmability
Transferability
Trustworthiness Criteria
Credibility: Truth of data interpretations.
Dependability: Stability of data over time.
Confirmability: Objectivity and accuracy of findings.
Transferability: Applicability of findings to other contexts.
Authenticity: Accurate portrayal of diverse realities.
Strategies to Enhance Quality
Prolonged engagement with participants.
Persistent observation.
Reflexivity and audit trails.
Member checking for validation.
Data triangulation for conclusion validation.
Method triangulation for comprehensive understanding.