Chp 3 Ethnography: Studying Culture

What Distinguishes Ethnographic Fieldwork from Other Types of Social Research?

$Ethnographic methods$ , which have been around for the better part of a century, have proven to be effective tools for helping anthropologists understand the social complexities they study.
Anthropology is generally $less well known$ than other social sciences, like psychology, economics, or political science. This creates a lot of popular misunderstandings about what anthropologists in the field actually do.
Cultural anthropologists do research by $building personal relationships over a long period$ , and it’s a difficult process to prepare for in advance of the actual experience—especially working among people who may be culturally very different.
It’s nearly impossible to anticipate every challenge that will be faced during the course of ethnographic fieldwork. Anthropologists must $learn to expect the unexpected or at least be flexible enough to adapt to unexpected circumstances$ when they inevitably arise.
The distinctive and effective methodological tools of cultural anthropology help maintain flexibility and make field research possible.
Anthropologists often use $quantitative data$ comparable to other social sciences, but c $ultural anthropology is the most qualitative$ of the social sciences. Two additional features distinguish anthropology from these other disciplines:
* Anthropologists are more $holistic$ , traditionally studying all aspects of social life simultaneously.
* In anthropology, $long-term immersion and participation in a community (at least a year or more) and the application of open-minded cultural relativism$ yield insights that would be thwarted by preconceived ideas.
This long-term immersion is called fieldwork, and it’s $the defining methodology of cultural anthropology$ . It allows insights that would never be possible with short visits, surveys, or brief interviews.
Fieldwork: long-term immersion in a community, normally involving firsthand research in a specific study community or research setting where the researcher can observe people’s behavior and have conversations or interviews with members of the community.
By personally participating in community activities, ethnographers observe what community members consider important, what they discuss among themselves, and how these matters intertwine with social institutions.
* This approach can yield an understanding of culture and behaviors that people themselves might not even be aware of.
As outsiders, many of the behaviors anthropologists observe may seem paradoxical. But if we earnestly seek to see things in terms of local context, things that people say and do begin to make cultural sense—we begin to see the world from an emic (or $insider’s) perspective$ .
* Emic perspective: a cultural insider’s perspective on his or her culture.
Etic perspective: an outside observer’s perspective on a culture
Farmed anthropologist Bronislaw Malinowski referred to this perspective as $“the native’s point of view”$ and asserted that it was the heart of the ethnographic method.
Most people assume that their own way of doing things is inherently better than everyone else’s. Even anthropologists are subject to
* Cultural tunnel vision: unquestioned tacit meanings and perspectives drawn from our own culture that prevents us from seeing and thinking in terms of another culture’s tacit meanings and perspectives.
Tunnel vision is not unique to Europeans and Americans. $Everyone$ has a tendency toward ethnocentrism.
* Informants feel that their way of doing things; their moral, ethical, and legal codes, and their ways of thinking about the world are correct, while everyone else’s is flawed—they have their own tunnel vision.

How Do Anthropologists Actually Do Ethnographic Fieldwork?

Participant observation is a key element of anthropological fieldwork: $the standard research method used by sociocultural anthropologists that require the researcher to live in the community he or she is studying to observe and participate in day-to-day activities$ .
  * Can be thought of as “disciplined hanging out”--- $hanging out$ because anthropologists observe and take part in events, rather than coordinating or directing them, and
    * $Disciplined$ because anthropologists methodically record their observations and experiences, while building rapport with community members.
  * Establishing rapport as a “professional stranger” requires a lot of discipline as well as acceptance of local customs and practices, however peculiar, unfamiliar, or uncomfortable.
  * Anthropologist Johannes Fabian (1971) suggested that obtaining objective data is not the goal of fieldwork.
    * These data are created by the relationships between an anthropologist and his/her informant: $any person an anthropologist gets data from in the study community, especially people interviewed or who provide information about what they have observed or heard$ .
  * Cultural data are not firmly objective or subjective but the product of intersubjectivity: $the realization that knowledge about other people emerges out of their relationships with and perceptions of each other$ .
Field anthropologists also rely on interviews: $any systematic conversation with an informant to collect field research data, ranging from a highly structured set of questions to the most open-ended ones$ . So how do anthropologists know what questions to ask?
  * They usually have specific questions in mind based on their theoretical backgrounds and research focus. And questions frequently change during fieldwork as new cultural realities present themselves.
  * The goal of insightful cultural questions is to $get people talking$ . The more individuals talk and the more rapport that is built up, the more people tell us about the cultural logic of their daily lives—ways of viewing the world that they may not even be aware of.
  * Open-ended interview: $any conversation with an informant in which the researcher allows the informant to take the conversation to related topics that the informant rather than the researcher feels are important$ .
Most importantly, these observations and interviews must be recorded in some manner, most often field notes: $any information that the anthropologist writes down or transcribes during fieldwork$ .
* Field notes are essential since details can easily be forgotten after months and years have passed. Anthropologists also often record headnotes: $the mental notes an anthropologist makes while in the field, which may or may not end up in formal field notes or journals$ .
* Long-term fieldwork and detailed field notes led to a profoundly better understanding of human cultures, but they are no guarantee against bias and ethnocentrism.

What Other Methods Do Cultural Anthropologists Use?

Participant observation and unstructured open-ended interviews are $the basis of cultural anthropological fieldwork$ . But the sheer complexity of human culture requires $additional strategies: the comparative method, the genealogical method, life history, ethnohistory, rapid appraisals, action research, anthropology at a distance, and analyzing secondary materials$ .
The comparative method, comparing data from many different cultures, has always been a part of anthropology. Lewis Henry Morgan gathered kinship data from around the world by mail and published his results in $Systems of Consanguinity and Affinity of the Human Family$ (1871).
  * Comparative information is still relevant in modern anthropology and readily available via the Human Relations Area Files (hraf.yale.edu), which includes $ethnographic data from hundreds of societies$ .
  * Human Relations Area Files (HRAF): a comparative anthropological database that allows easy reference to coded information about several hundred cultural traits for more than 350 societies.
    * The HRAF facilitates statistical analysis of the relationship between the presence of one trait and the occurrence of other traits.
The genealogical method was first used by English anthropologist William H.R. Rivers in 1898 in the Torres Strait (islands between Australia and New Guinea).
* Genealogical method: a systematic methodology for recording kinship relations and how kin terms are used in different societies.
He wanted to study the heritability of color blindness and needed accurate data on familial relations. The Torres Islanders used $a classificatory system of kinship terms$ that made it hard for them to disentangle biological relationships.
* Rivers adapted to this problem by developing a simple, systematic way of classifying all kin according to their relationship to his informants, a system that is still used today.
Life histories $reveal age-related aspects of social life$ . As people go through life, they take on different roles in society and in social institutions. Ethnographers can understand how age affects typical social roles by recording multiple life histories within a society.
* Life history: any survey of an informant’s life, including such topics as residence, occupation, marriage, family, and difficulties, is usually collected to reveal patterns that cannot be observed today.
Ethnohistory $combines ethnographic and cultural approaches to understanding how cultures change through time$ . Ethnohistorical research is especially important in studying nonliterate communities, where history is rarely recorded.
* Ethnohistory: the study of cultural change in societies and periods for which the community had no written histories or historical documents, usually relying heavily on oral history for data.
* “Ethnohistory” may also refer to $a view of history from the cultural insider’s point of view, which often differs from an outsider’s view$ .
Rapid appraisal: short-term, $focused$ ethnographic research, typically lasting no more than a few weeks, about narrow research questions or problems. $(“parachute ethnography”)$
* May be required for highly specific questions or when funding cannot support year-round field research.
In the 1950s, American anthropologist Sol Tax advocated for action anthropology: $research in which the goal of a researcher’s involvement in a community is to help make social change$ . Tax encouraged anthropologists to give voice to disenfranchised communities and aid in collective problem-solving.
* Today, some anthropologists use participatory action research: $a research method in which the research questions, data collection, and data analysis are defined through collaboration between the researcher and the subjects of the research$ .
* A major goal is for the research subjects to develop the capacity to investigate and take action on their primary political, economic, or social problems.
While a rapid appraisal may only provide opportunities for short-term fieldwork, sometimes anthropologists are unable to travel to the field at all, owing to war or political repression.
In that event, anthropologists may choose to attempt “anthropology at a distance” by interviewing informants from the study community who have moved elsewhere.
* For example, during World War II, Ruth Benedict was unable to pursue field research in Japan. She opted to interview Japanese expatriates in the United States and published her research in $Chrysanthemum and the Sword$ (1946).
As important as first-hand fieldwork is to cultural anthropology, much can be learned from secondary materials: $any data that comes from secondary sources such as a census, regional survey, historical report, other researchers, and the like that are not compiled by the field researcher$ . These differ from primary materials, ( $which are produced by the researcher himself or herself$ ).
  * Primary materials: $original sources such as field notes that are prepared by someone who is directly involved in the research project and has direct personal knowledge of the research subjects$ .
  * Secondary materials $must be read critically, with the author’s motivations and potential biases taken into account$ .
  * As stated at the opening of this chapter, contemporary anthropologists are as liable to be working in their own cultures as in distant locations. Considering this, what special challenges do anthropologists working in their own societies face?
Anthropologists working “at home” experience both the benefits and drawbacks of familiarity. They are familiar with language and customs, but this familiarity has the potential to blind them to patterns obvious to an outsider.
Increasingly, ethnographic fieldwork is not just about indigenous peoples but by indigenous peoples. For example, the Pan-Maya ethnic movement in Guatemala asserts a research agenda relevant to Maya social interactions and worldviews.

What Unique Ethical Dilemmas Do Ethnographers Face?

All anthropologists face common ethical dilemmas: $the commitment to do no harm, considerations about to whom anthropologists are responsible, and who should control anthropology’s findings$ .
In order to do no harm, anthropologists must use pseudonyms for informants in published accounts and make every effort to conceal identities.
  * For example, Margaret Mead (1928) $altered details about the adolescent girls she interviewed so they could not be identified, especially those who engaged in socially disapproved behaviors like premarital sex$ .
  * Unlike journalists, anthropologists in the United States have no First Amendment protections. Anthropologists are obligated to protect their informants, but field data are subject to a subpoena from a court in criminal investigations.
  * This raises the question of who should have the access to field notes. Most anthropologists view field notes as too private for publication, except in carefully edited excerpts.
    * It is questionable whether field notes should be made available to informant communities. On one hand, the data belongs to informants. On the other, they may contain details that individuals do not want publically exposed.
Conducting ethnographic research during wartime can result in a conflict of interest: are anthropologists obligated to their informants, their government, or both?
* During World War II, many anthropologists assisted with the war effort: Ruth Benedict, Sir Edmund Leach, E.E. Evans-Pritchard, and Gregory Bateson, for example.
More recently, the embedding of social scientists with combat units in the US wars in Iraq and Afghanistan has created an ethical controversy.
* The American Anthropological Association officially condemned the Human Terrain System program,
* Argued that anthropologists might be forced to “take sides” in trying to balance their military and anthropological responsibilities—and perhaps even damage the reputation of anthropology worldwide.

Key Terms

1. Action anthropology - an approach to anthropological research that seeks to study and, at the same time, improve community welfare.
2. Emic perspective - a cultural insider’s perspective on his or her culture
3. Ethnohistory - the study of cultural change in societies and periods for which the community had no written histories or historical documents, usually relying heavily on oral history for data.
4. Etic perspective - an outside observer’s perspective on a culture
5. Field notes - information the anthropologist collects or transcribes during fieldwork
6. Fieldwork - long-term immersion in a community, normally involving firsthand research in a specific study community or research setting where the researcher can observe people’s behavior and have conversations or interviews with members of the community
7. Genealogical method - a systematic methodology for recording kinship relations and how kin terms are used in different societies
8. Headnotes - the mental notes an anthropologist makes while in the field, which may or may not end up in formal field notes or journals
9. Human Relations Area Files (HRAF): a comparative anthropological database that allows easy reference to coded information about several hundred cultural traits for more than 350 societies.

Informant - any person an anthropologist gets data from in the study community, especially a person who is interviewed or who provides information about what the anthropologist has observed or heard
Intersubjectivity - the realization that knowledge about other people emerges out of their relationships with and perceptions of each other
Interview - any systematic conversation with an informant to collect field research data, ranging from a highly structured set of questions to the most open-ended ones
Life history - any survey of an informant’s life, including such topics as residence, occupation, marriage, family, and difficulties, usually collected to reveal patterns that cannot be observed today
Open-ended interview - any conversation with an informant in which the researcher allows the informant to take the conversation to related topics that the informant rather than the researcher feels are important
Participant observation - the standard research method used by cultural anthropologists that require the researcher to live in the community he or she is studying to observe and participate in day-to-day activities
Participatory action research - a research method in which the research questions, data collection, and data analysis are defined through collaboration between the researcher and the subjects of research.
Primary materials - original sources such as fieldnotes that are prepared by someone who is directly involved in the research project and has direct personal knowledge of the research subjects
Rapid appraisal - short-term, $focused$ ethnographic research, typically lasting no more than a few weeks, about narrow research questions or problems
Secondary materials - sources such as censuses, regional surveys, and historical reports that are not compiled from data collected by someone other than the field researcher