GROUP 3- MIL

Audio Media

• Audio media encompasses tools and materials used for sound recording, transmission, and reproduction.

• Applicable in communication, education, and entertainment.

Audio Information

• Audio information reaches wider audiences via broadcasts, recordings, and podcasts.

Types of Audio Media

• Overview of different categories of audio media with examples.

Music

• Definition: Sounds created by instruments or voice expressing creativity.

• Common elements include:

  • Pitch

  • Rhythm

  • Dynamics

  • Timbre and Texture

Sound Effects

• Definition: Non-musical sounds that enhance storytelling

  • Examples: squeaky doors, explosions.

• Offers clues to settings when visuals are absent.

Sound Effects are grouped into four (4) Scheinder 2009

• Types (Schneider, 2009):

  1.Hard Sound: Synced to visuals, recorded correctly.

  2.Foley Sounds: Synced but creatively altered.

• 3. Background Sound: Non-synced ambiance sounds.

• 4. Design Sound: Created sounds that don’t occur in nature (e.g., lasers).

Narration

• Narration is a spoken format that conveys essential information.

• Important for media formats like audiobooks for visually-impaired individuals or alternative reading experiences.

Types of Narration

Fully-Voiced Reading

• Character distinction through vocalization.

• Engaging style for all characters by a single voice actor.

Partially-Voiced Reading

• A single narrator gives distinctive voices to key characters, while minor ones have similar tones.

Unvoiced Readings

• A straightforward narrative without vocal character changes.

• Typically done by one voice actor.

Multicast Readings

• Involves multiple voice actors narrating the audiobook.

• Can include duet narration or larger casts.

Audio Podcast

• Combination of 'iPod' and 'broadcast'.

• Internet-aired episodes downloadable for computers.

Sound Recording

• Reproduction of sound waves from specific settings.

Radio Broadcast

• Live/recorded audio distribution via radio waves.

• Transmitter sends waves to receivers.

Audio File Format

• Formats for storing and transmitting digital audio:

  • M4A: MPEG-4 audio file, high quality.

  • FLAC: Free Lossless Audio Codec, smaller size, high quality.

  • MP3: Compressed audio format maintaining quality.

  • MP4: Media extension for audio, video, and other media.

Audio File Formats

• Additional formats:

  • WAV: Stores waveform data, typically used on Windows.

  • WMA: Windows-based, lossless compression.

  • AAC: Advanced audio coding for decent quality sound.

Different Ways of Storing Audio Media

• Examples of storage media:

  • Cassette Tape: Magnetic recording technology.

  • Compact Disc: Circular object for audio and data storage.

  • Thumb Drive: Flash memory with USB connectivity.

  • Memory Card: Stores digital info for portable devices.

  • Hard Drive: Magnetic storage device with moving parts.

  • Online Storage: Cloud-based storage for backup and sharing.

Media Preservation

• Practice of collecting and archiving important content.

• Archivists utilize tools from Web 2.0 like blogs and podcasts.

Sound

• Definition as vibrations reaching ears.

• Related to Physics and Communication Arts.

Characteristics of Sound

1. Volume: Loudness based on sound wave intensity.

2. Tone: Modulation and intonation of sound.

3. Pitch: Highness or lowness of sound.

4. Loudness: Perception of sound pressure.

Audio Console

• Key equipment in audio studios, also known as the "board" or "mixer" in broadcasts.

• Functions include mixing, amplifying, and routing audio.

Sound Design Principles

• Combines multiple sound elements:

  • Mixing: Blend and enhance sounds.

  • Pace: Control speed of sound production.

  • Transition: Changing segments or clips.

  • Stereo Imaging: Perception of sound in spatial areas.

Tips for Low-Cost Sound Designing

1. Utilize natural sounds.

2. Create a personal sound bank.

3. Seek royalty-free music.

4. Minimize unnecessary noise.

5. Be cautious with voice recordings.

6. Balance sound layers.

Purposes of Sound Media

• Functions: For information, communication, entertainment, and education.

• Involves sound editing and mixing with a sound editor overseeing elements and a sound mixer combining them.

Motion Media

• Definition of motion media as a visual presentation creating the illusion of movement, integrating audio elements.

Characteristics of Motion Media

1. Large, diverse audience.

2. Simultaneous delivery of information.

3. Typically impersonal messages.

4. Multisensory delivery via text, graphics, and audio.

Production of Motion Media

• Simple definition juxtaposed with the complexity of actual production.

• Formal production: Professional teams following industry standards.

• Informal production: Easily achievable with current technology by everyday users.

Production Process

• Stages in motion media creation:

  1. Script Writing: Essential for clear points.

  2. Storyboarding: Visual representation of key frames.

  3. Preparing Visuals: Animation or slideshow composition.

  4. Sound Preparation: Recording and editing sound elements.

Completing Production

• Assembling visuals and audio elements before saving the final product.

• Distribution typically involves established channels.

Reliability and Validity in Motion Media

• Key criteria to evaluate:

  1. Authority.

  2. Accuracy.

  3. Currency.

  4. Objectivity.

  5. Primacy.

  6. Authenticity.

Creating Motion Media

• Focus on understanding audience, message, and impact in the creative process.

Design Elements in Motion Media

• Kinetic Typography: Dynamic text enhances visuals and communicates effectively. Examples of Kinetic Typography: Demonstrating creative use of kinetic typography in motion media.

: Composition in Motion Media

• Importance of layout and composition concerning motion dynamics.

Examples of Composition Techniques

• Various camera angles influencing composition:

  • Bird eye

  • Low angle

  • High angle

  • Eye level

  • Worm’s eye

Page 40: Elements of Composition

• 6 core elements essential for organizing frames in motion media:

  1. Shape

  2. Space

  3. Line

  4. Scale

  5. Orientation

  6. Depth

Page 47: Choreography in Motion Media

• Movement instructions for elements must serve a purpose.

Page 48: Examples of Choreography Techniques

• Different techniques such as dolly, pan, pedestal, truck, tilt, and roll.

Page 49: Direction and Angles

• Director's control over viewer perception in motion media.

Page 50: Editing in Motion Media

• Organization of shots in post-production for coherent storytelling.

Page 51: Rhythm and Pacing

• Key factors influencing the frequency of changes and camera speed to match messaging.

Page 52: Conclusion - On Air

• Thank you message for listening.