Study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
Intrapersonal: Focuses on individuals (emotions, attitudes, social cognition).
Interpersonal: Concerns interactions between two or more people (aggression, prejudice, attraction, relationships).
Examines the influence of interpersonal and group relationships on behavior.
Highlights the power of the situation and interpretation of situations on thoughts, feelings, and actions.
Key Concepts in Social Psychology
Dispositionism: Emphasis on individual traits as explanations for behavior.
Situationism: Focus on situational factors impacting behavior.
Individualistic vs. Collectivist Cultures
Individualistic Cultures
Focus on personal achievement, autonomy, and independence.
Examples: United States, Canada, United Kingdom.
Tend to emphasize dispositional explanations for behavior.
Characterized by:
Achievement-oriented attitudes
Independent thinking styles
Analytic thinking approach.
Collectivist Cultures
Focus on communal relationships and the good of the group.
Examples: East Asian, Latin American, African cultures.
Consider situational factors when assessing behavior.
Characterized by:
Relationship-oriented attitudes
Interdependent thinking styles
Holistic thinking approach.
Fundamental Attribution Error
Tendency to overemphasize internal characteristics when explaining others' behavior.
Often leads to the assumption that behavior reflects permanent traits rather than situational influences.
More pronounced in individualistic cultures than collectivist ones.
Self-Serving Bias
Tendency to perceive oneself more favorably than is accurate.
Successes attributed to internal factors (e.g., ability, effort).
Failures attributed to external factors (e.g., unfair tests).
Examples:
Scoring high on a test: "I studied really hard."
Failing a test: "The teacher was unfair."
Belief in a Just World
The tendency to believe that the world is fair and people get what they deserve.
Can result in blaming victims for their misfortunes (e.g., poverty, sexual assault).
This perspective overlooks situational factors like socioeconomic conditions and systemic issues.
Social Roles, Norms, and Scripts
Social Role: Expected pattern of behavior in specific settings.
Examples: roles of professor, student.
Social Norm: Group’s expectations for acceptable behavior and thought.
Script: Knowledge of expected sequences of events in a setting (e.g., dining at a restaurant).
Stanford Prison Experiment
Demonstrated the impact of social roles and situational factors on behavior.
Conducted with 24 male college students assigned roles of guards and prisoners.
Originally planned for several weeks but terminated after six days due to ethical concerns and the extreme behavior exhibited.
Attitudes and Behavior
Attitude: Evaluation of a person, idea, or object which can influence behavior.
Behavioral changes can also alter attitudes.
Cognitive Dissonance
Psychological discomfort experienced when behavior conflicts with self-perception or beliefs.
Drives motivation to reconcile conflicting attitudes and behaviors.
Strategies for reducing dissonance include changing beliefs or justifying behaviors.
Persuasion
Process of influencing attitudes through communication.
Often involves external influences or convincing arguments.
Conformity, Compliance, and Obedience
Conformity
Changing behavior or beliefs due to group pressure.
Example: Following fashion trends despite personal disagreement.
Compliance
Agreeing to an explicit request from another person.
Example: Doing a favor for someone.
Obedience
Following directives from an authority figure, often in unequal power situations.
Example: Following orders from a police officer.
Factors Influencing Conformity
Group Size: Larger groups increase conformity.
Group Unanimity: Consensus among group members enhances conformity.
Presence of Allies: A dissenting voice reduces conformity likelihood.
Anonymity: Reduces pressure to conform.
Reasons for Conformity
Informational Social Influence: Believing the group has accurate information.
Normative Social Influence: The desire to fit in and be accepted by the group.
Milgram Experiment on Obedience
Investigated obedience to authority through an experiment where participants were instructed to administer electric shocks to others for wrong answers (only simulated).
Results showed a high compliance rate (62.5% went to maximum voltage) despite apparent distress caused.
Groupthink
Tendency for group members to align their opinions with perceived group consensus, sometimes leading to poor decision-making.
Factors contributing to groupthink:
Group cohesiveness prioritized over sound decision-making.
Directive leadership discouraging dissent.
Isolation from alternative viewpoints.
Prevention strategies:
Seeking external opinions.
Private voting to ensure all voices are heard.
Group Polarization
A process where discussion within a group leads to stronger endorsement of an initial viewpoint.
Common in political settings, often amplified through media.
Social Loafing
The tendency for individuals to put in less effort when working in groups compared to when working alone.
Raises questions about roles within group projects and individual contributions.